Telecommunication services: 70%
Digital services: 20%
IT solutions and cloud services: 10%

TOP 3 markets:
Saudi Arabia: 60%
United Arab Emirates: 25%
Kuwait: 15%

Etihad Etisalat Company, known as Mobily, generates the majority of its revenues from telecommunication services, including mobile and fixed-line services. Digital services such as mobile apps and content services also contribute significantly to revenue, followed by IT solutions and cloud services, which are increasingly gaining importance.

Saudi Arabia remains the main market for Mobily, supported by strong market presence and an extensive customer base in the country. The United Arab Emirates and Kuwait are also important markets, supported by strategic partnerships and expansions in the region.

Production Sites: Saudi Arabia

Etihad Etisalat Company, known as Mobily, is a telecommunications company headquartered in Saudi Arabia. Since Mobily is a telecommunications service provider, the company does not produce physical products in the traditional sense, but offers services. These services are mainly provided and operated in Saudi Arabia.

Mobily invests in infrastructure within the country to improve its networks and services. This includes investments in mobile towers, fiber optic networks, and data centers, all of which are located within Saudi Arabia.

Revenue Growth: Estimated 8-10% annually (2025)

Investments in Infrastructure: 1.5 billion SAR (2024)

Etihad Etisalat Company, known as Mobily, is pursuing a growth strategy that heavily focuses on expanding and enhancing its digital infrastructure. The company is investing significantly in expanding its 5G network to meet the increasing demand for high-speed internet and data-intensive applications.

Another key focus is on diversifying services. Mobily plans to expand its offerings in the digital services and solutions for businesses. This includes cloud services, IoT solutions, and managed services to tap into new revenue streams and reduce dependence on traditional telecommunications business.

Additionally, Mobily aims to establish strategic partnerships and collaborations to promote technological innovations and facilitate access to new markets. These measures are intended to strengthen the company's market position and ensure long-term growth.

Main Imported Materials: Telecommunications equipment, fiber optic cables, electronic components

Countries of Origin: China, USA, Germany, South Korea

Etihad Etisalat Company, known as Mobily, mainly imports telecommunications equipment and fiber optic cables necessary for the expansion and maintenance of their network infrastructure. These materials are primarily sourced from China and South Korea, as these countries are leading in the production of telecommunications technology.

In addition, specialized electronic components are imported from the USA and Germany to ensure the quality and efficiency of the networks. These imports are crucial for maintaining the competitiveness and technological innovation of the company.

Market Share: Approximately 40% (2024, estimated)
EBITDA Margin: 45% (2024, estimated)
Network Coverage: 98% of the population in Saudi Arabia (2024)

Etihad Etisalat Company, also known as Mobily, has a significant competitive advantage in the Saudi Arabian telecommunications market. With an estimated market share of around 40% in 2024, the company is one of the leading providers in the region.

The EBITDA margin of 45% demonstrates strong operational efficiency, indicating effective cost control and high profitability. This margin is considered high compared to international standards in the telecommunications sector, providing Mobily with financial flexibility for investments in new technologies and infrastructure.

Additionally, Mobily has achieved nearly complete network coverage in Saudi Arabia, enhancing attractiveness for customers and strengthening customer loyalty. The comprehensive coverage and continuous investments in network infrastructure secure Mobily a sustainable competitive advantage over smaller providers and new market entrants.

Institutional Investor Share: approximately 45% (2025, estimated)

Insider Purchases/Sales: No significant transactions in the last year (2024)

The institutional investor share in Etihad Etisalat Company, also known as Mobily, is estimated to be around 45%. This figure reflects the confidence of institutional investors in the company and demonstrates a stable participation of large investors.

In 2024, there were no significant insider purchases or sales, indicating that the management and other insiders have confidence in the current company strategy and valuation. Such information is important for assessing the executives' confidence in the future development of the company.

Market share of Etihad Etisalat Company (Mobily): 25% (estimated for 2025)

Major competitors and their market shares:

1. Saudi Telecom Company (STC): 45%
2. Etihad Etisalat Company (Mobily): 25%
3. Zain Saudi Arabia: 20%
4. Virgin Mobile Saudi Arabia: 5%
5. Lebara Mobile Saudi Arabia: 3%
6. Other smaller providers: 2%

Etihad Etisalat Company, known as Mobily, is the second-largest telecommunications provider in Saudi Arabia. The largest competitor, Saudi Telecom Company (STC), dominates the market with a significant share, attributed to its established infrastructure and extensive services.

Mobily has a moderate moat, primarily characterized by its strong brand presence and innovation in mobile data offerings. However, compared to STC, which has a broader service portfolio and greater financial strength, Mobily is at a disadvantage.

Zain Saudi Arabia is another significant competitor gaining influence through aggressive pricing strategies and expanding network. Virgin Mobile and Lebara Mobile focus on niche markets, offering affordable alternatives, securing them a small but stable market share.

Overall, Mobily has a solid but not insurmountable moat. The competition, especially STC, generally has a stronger moat due to more comprehensive offerings and greater resources. Mobily must continue to invest in innovation and customer satisfaction to strengthen and expand its position.

Revenue Growth: 8.5% (2024) Net Income Growth: 10.2% (2024) Market Share in the Telecommunications Sector of Saudi Arabia: 30% (2024)

Etihad Etisalat Company, also known as Mobily, recorded a solid revenue growth of 8.5% in 2024. This indicates strong operational performance and an effective market strategy. The company was also able to increase its net income by 10.2%, suggesting improved cost efficiency and possibly higher margins.

Mobily holds a significant market share of about 30% in the Saudi Arabian telecommunications sector, highlighting its position as one of the leading providers in the region. This market position enables the company to benefit from the growing demand for telecommunications services in the region.

Future investment decisions should also take into account Mobily's strategic initiatives, such as investments in 5G technology and the expansion of digital services, which could further increase growth potential. Given these factors, the stock appears to be an attractive investment opportunity, provided that market conditions remain stable and the company achieves its strategic goals.

Dividend Yield: 3.5% (2025, estimated) Dividend History: Constant payout over the last 5 years

Etihad Etisalat Company, also known as Mobily, has pursued a consistent dividend policy in recent years. The dividend yield is estimated to be around 3.5% for the year 2025, which is competitive compared to other companies in the telecommunications industry.

The reliability of dividend payment is supported by the company's stable financial performance. Mobily has consistently paid dividends in recent years, indicating a solid earnings position and strategic financial planning. Analysts expect the company to maintain its dividend policy unless significant market changes occur.