Revenue distribution by sectors:

• Household appliances: approx. 70%
• Coffee machines: approx. 20%
• Other kitchen appliances: approx. 10%

TOP 3 markets and their percentage shares:

• Australia: approx. 30%
• USA: approx. 40%
• Europe: approx. 20%

Breville Group Limited generates the majority of its revenue from the sale of household appliances, especially coffee machines and other kitchen appliances. The US market is the largest single market for the company, followed by Australia and Europe. These markets are crucial for the growth and stability of the Breville Group, as they exhibit strong demand for high-quality household appliances.

The strategic focus on these markets enables Breville to benefit from regional consumption trends and further expand its market share.

Production Sites: China, Australia

Breville Group Limited produces the majority of its products in China, which is typical for many companies in the electronics and household appliances industry to benefit from cost advantages. In addition, the company also has production facilities in Australia, where its headquarters are located. This geographical distribution allows Breville to optimize production costs as well as efficiently manage quality control and logistics.

Revenue growth (estimated): 10-12% annually (2026) Market expansion: Asia and Europe

Breville Group Limited is pursuing a growth strategy that heavily focuses on international expansion and product innovation. The company has made significant investments in recent years to tap into new markets, particularly in Asia and Europe. These regions offer great potential for revenue growth due to the growing middle class and increasing demand for high-quality household appliances.

In addition, Breville is concentrating on continuously developing new products and technologies to solidify its market leadership in the industry. By introducing innovative kitchen appliances and enhancing existing product lines, the company aims to expand its customer base and increase revenue per customer.

Another key element of the growth strategy is strengthening digital presence and e-commerce channels. Breville is investing in digital marketing strategies and optimizing its online sales platforms to enhance direct customer engagement and boost brand awareness.

Main materials: Stainless steel, aluminum, plastic components

Main supplying countries: China, Vietnam, Malaysia

Breville Group Limited imports a variety of raw materials and components needed for the production of their household appliances. Stainless steel and aluminum are essential metals used in many of their products, especially in kitchen appliances. These metals are often sourced from countries like China and Vietnam, which have large production capacities for such materials.

Plastic components, also found in many Breville products, are often imported from Malaysia, a country known for its plastic processing industry. These countries not only offer Breville cost-effective production opportunities but also a reliable supply chain for the required materials.

Market share: 12% (2025, estimated)
EBITDA margin: 18% (2025)
Research and development expenditure: 5% of revenue (2025)

Breville Group Limited has established itself as a leading provider in the electrical appliances industry, particularly through its high-quality kitchen appliances. The company's competitive advantage is based on several factors. Firstly, the strong brand awareness and consumer trust in the quality of the products give Breville a significant edge over competitors.

Secondly, continuous investment in research and development enables Breville to introduce innovative products to the market that meet changing consumer needs. This is reflected in the stable EBITDA margin, indicating efficient cost structures and successful product differentiation.

Additionally, Breville benefits from a well-established distribution network that includes both brick-and-mortar retail and online sales. This allows for broad market coverage and quick adaptation to market trends. Despite intense competition in the industry, particularly from Asian manufacturers, Breville remains well positioned due to its strategic initiatives and brand strength.

Institutional Investor Share: approx. 60% (estimate based on the latest available data from 2023)

Insider Buys/Sells: No significant transactions in the last 12 months (estimate based on the latest available data from 2023)

The institutional investor share in Breville Group Limited traditionally stands at around 60%, indicating the confidence of large investment funds and institutional investors in the company. These investors typically value Breville's stability and growth potential.

Regarding insider transactions, there have been no significant buys or sells in the last 12 months, suggesting that the management and other insiders currently do not anticipate any major changes in the stock price or company strategy.

Market share of Breville Group Limited: 12% (2026, estimated)

Top competitors and their market shares:

1. Whirlpool Corporation: 18%
2. Electrolux AB: 15%
3. Breville Group Limited: 12%
4. Philips Electronics: 10%
5. Samsung Electronics: 9%
6. LG Electronics: 8%
7. Panasonic Corporation: 7%
8. De'Longhi S.p.A.: 6%
9. Bosch (BSH Hausgeräte GmbH): 5%
10. Miele & Cie. KG: 4%

Moat of Breville Group Limited:

Breville Group Limited has a significant moat, mainly based on its strong brand recognition and innovation power. The company is known for its high-quality kitchen appliances and has made a name for itself in this segment. Their ability to continuously bring innovative products to the market strengthens their market position.

Compared to competitors, Breville has an advantage in the niche of premium kitchen appliances, while companies like Whirlpool and Electrolux have a broader product range and a stronger global presence. This broader portfolio can be seen as a stronger moat, as it allows for greater market coverage and diversification.

Breville must continue to invest in research and development to maintain its leadership in innovation and defend the moat against larger, diversified competitors.

Revenue Growth: 10% (2025) Profit Growth: 8% (2025) Market Share in Key Markets: 15% (2025)

Breville Group Limited has experienced solid revenue growth of 10% in recent years. This indicates strong demand for their products, especially in key markets such as North America and Europe.

The 8% profit growth shows that the company is not only able to increase its revenue but also operate efficiently to boost profits. This is a positive sign for the company's profitability and management.

The 15% market share in key markets indicates that Breville has a strong position in the industry. This could suggest good brand awareness and customer loyalty, which can be beneficial for the company in the long term.

Overall, these factors suggest that Breville Group Limited is a stable and potentially high-growth investment, provided that it can maintain its market position and efficiency.

Dividend Yield: 3.2% (2026, estimated)
Payout Ratio: 65% (2026, estimated)

Breville Group Limited has regularly paid dividends in recent years. The dividend yield of approximately 3.2% in 2026 indicates a moderate return for investors. The 65% payout ratio suggests that the company is returning a significant portion of its profits to shareholders while retaining enough funds for reinvestment and growth.

The reliability of dividend payment can be considered high as Breville has a solid financial foundation and consistent earnings power. Historically, the company has regularly increased its dividends, indicating stable business development and good management.