Revenue distribution by sectors:

• Construction: approx. 50%
• Automotive industry: approx. 20%
• Industrial applications: approx. 15%
• Other: approx. 15%

TOP 3 markets and their percentage shares:

• Australia: approx. 40%
• North America: approx. 35%
• Asia: approx. 15%

BlueScope Steel Limited generates the majority of its revenue from the construction industry, supported by the demand for steel products for construction projects. Australia remains the largest market for the company, followed by North America, where BlueScope has strengthened its market presence through strategic partnerships and investments in production capacities. In Asia, the company benefits from the growing infrastructure development and urbanization.

Production sites of BlueScope Steel Limited:

1. Australia: Main production facility in Port Kembla, New South Wales.
2. New Zealand: Glenbrook Steel Mill.
3. Asia: Several production sites, including in China, Thailand, Malaysia, and Vietnam.
4. North America: Production facilities in the USA, particularly in Ohio and California.

BlueScope Steel Limited is a leading steel producer with a broad geographical production network. The main production facility is located in Australia, where the company originated. In addition, BlueScope has expanded its presence in Asia and North America to benefit from the demand and market opportunities there.

Revenue Growth: Estimated at 5-7% annually (2025)

Strategic Investments: 1.5 billion AUD in capacity expansion (2024-2026)

BlueScope Steel Limited pursues a strategy focused on sustainable growth and innovation. The company is heavily investing in expanding its production capacities, particularly in the Asia-Pacific markets, to meet the increasing demand. These investments amount to approximately 1.5 billion AUD over a two-year period.

Another key focus is on developing environmentally friendly steel products to meet the rising requirements for sustainability and environmental compatibility. BlueScope is committed to reducing its CO2 emissions and investing in technologies that enhance energy efficiency.

Additionally, the company plans to accelerate its digital transformation to increase operational efficiency and enhance customer service. These measures are intended to strengthen BlueScope's market position and unlock new growth opportunities.

Main raw materials: Iron ore, coal, limestone
Main importing countries: Australia, Brazil, Indonesia, Canada

BlueScope Steel Limited mainly imports iron ore and coal, which are essential for steel production. Australia is one of the largest suppliers of iron ore, while coal is sourced locally as well as from countries like Indonesia and Canada. Limestone, another important raw material, is also imported, with Brazil being one of the suppliers.

These raw materials are crucial for the production of steel products distributed by BlueScope Steel worldwide. Diversifying the supplier countries helps the company minimize risks in the supply chain and ensure supply security.

Market share in the steel industry: 5% (estimated, 2025)
EBITDA margin: 13.5% (2024)
R&D expenses: 2.1% of revenue (2024)

BlueScope Steel Limited has a solid competitive advantage in the global steel industry, which arises from several factors. The company benefits from a strong market position in the Asia-Pacific region, especially in Australia and New Zealand, where it is one of the leading steel producers.

The EBITDA margin of 13.5% shows that BlueScope operates efficiently and is able to manage its cost structure well. This is particularly important in the steel industry, which is often characterized by volatile raw material prices and intense competition.

Another competitive advantage comes from the continuous investments in research and development, which account for 2.1% of revenue. These investments enable BlueScope to offer innovative products and solutions that meet the changing requirements of the construction and manufacturing industries.

In summary, BlueScope Steel Limited possesses a significant competitive advantage through its strong regional presence, efficient operations, and innovation capabilities.

Institutional Investor Share: 62% (2025, estimated)
Insider Buys/Sells: No significant changes in the last year (2025, estimated)

The institutional investor share in BlueScope Steel Limited is estimated to be 62%, indicating a strong trust from investment funds and other institutional investors in the company. These investors play a significant role in the stability and long-term growth of the company.

Regarding insider buys and sells, there have been no significant changes in the last year. This suggests that the management and other insiders currently do not expect any major changes in the company's valuation or that they are satisfied with the current corporate strategy.

Market share of BlueScope Steel Limited: Estimated 8% (2025)

Top competitors and their market shares:

1. ArcelorMittal: 10%
2. Nippon Steel Corporation: 9%
3. POSCO: 8.5%
4. BlueScope Steel Limited: 8%
5. Tata Steel: 7%
6. JFE Steel Corporation: 6.5%
7. Baosteel Group: 6%
8. Thyssenkrupp Steel: 5.5%
9. US Steel: 5%
10. Nucor Corporation: 4.5%

BlueScope Steel Limited holds a moderate market share in the global steel market. Competition is intense, and the market shares of the leading companies are relatively close to each other.

BlueScope Steel's moat is primarily defined by its strong presence in the Asia-Pacific region and its specialized products in the field of coated and painted steel products. This specialization provides some protection against price wars and enables the company to succeed in niche markets.

Compared to its competitors, who often excel through larger production capacities and a broader geographical presence, BlueScope Steel has a less pronounced moat. Companies like ArcelorMittal and Nippon Steel benefit from their global reach and vertical integration, giving them a stronger competitive advantage.

Overall, BlueScope Steel has a significant advantage in its niche, but the moat could be further expanded through stronger diversification and expansion into new markets.

Revenue Growth: 10% (2024) EBITDA Margin: 12% (2024) Debt Ratio: 0.3 (2024)

BlueScope Steel Limited achieved a revenue growth of 10% in 2024, attributed to strong demand in core markets and successful expansion strategies. The EBITDA margin of 12% demonstrates solid operational efficiency and the company's ability to manage costs effectively.

The debt ratio of 0.3 indicates a conservative financing strategy, providing the company with financial flexibility for future investments and resilience to crises. These factors suggest that BlueScope Steel is in a stable financial position, potentially offering attractive investment opportunities.

However, future investment decisions should also consider external factors such as commodity prices, global steel demand, and geopolitical developments that could impact BlueScope Steel's operations.

Dividend Yield: 3.5% (2025, estimated)
Dividend History: Regular payouts in recent years

BlueScope Steel Limited has regularly distributed dividends to its shareholders in recent years. The dividend yield for 2025 is estimated to be around 3.5%, based on the latest financial reports and analyst forecasts.

The company has a solid financial foundation and a strong market position, which supports the reliability of dividend payments. Historically, BlueScope Steel has followed a relatively consistent dividend policy, indicating a certain stability and reliability in payouts.

However, it is important to monitor future market developments and commodity prices, as these factors can influence financial performance and thus dividend policy.