Industry Revenues:

• Retail: approx. 70%
• Real Estate: approx. 20%
• Other Services: approx. 10%

TOP 3 Markets:

• Australia: approx. 55%
• New Zealand: approx. 20%
• Singapore: approx. 10%

Harvey Norman Holdings Limited generates the majority of its revenues from retail, particularly through the sale of furniture, electronics, and household appliances. A significant portion of the income also comes from real estate, as the company owns and leases many of its retail spaces.

Australia remains the largest market for Harvey Norman, followed by New Zealand and Singapore. These markets significantly contribute to the total revenue and are crucial for the company's strategic direction.

Production Sites: Australia, Asia (especially China, Malaysia)

Harvey Norman Holdings Limited is primarily known as a retail company that sells a variety of products such as furniture, electronics, and household appliances. The production of these products is not done directly by Harvey Norman itself, but by various suppliers and manufacturers mainly located in Asia, especially in China and Malaysia. Some products may also be manufactured in Australia, depending on availability and specific supply chain agreements.

Revenue Growth: 8.5% (2024) Profit Growth: 7.2% (2024)

Harvey Norman Holdings Limited pursues a growth strategy based on expanding both domestically and internationally. The company plans to strengthen its presence in existing markets while also entering new markets, especially in Asia and Europe.

Another focus is on digitization and improving the online distribution channel to meet changing consumer habits. Investments in technology and logistics are intended to increase efficiency and enhance the customer experience.

In addition, Harvey Norman is diversifying its product offering to reach new customer segments and reduce dependence on individual product categories. This includes both own brands and partnerships with leading brand manufacturers.

Main raw materials/materials: Electronic components, furniture, household appliances

Countries of origin:

• China: Main supplier for electronic components and household appliances
• Vietnam: Furniture production
• Malaysia: Electronics and furniture
• India: Textiles and furniture

Harvey Norman Holdings Limited imports a variety of raw materials and materials that are crucial for its product range. Electronic components and household appliances are mainly sourced from China, as the country is a leading manufacturer in these areas. Furniture is often imported from Vietnam and Malaysia, where production costs are lower and the quality meets international standards. India supplies textiles and some furniture that are attractive to the Australian market.

This import strategy enables Harvey Norman to offer competitive prices while ensuring a wide range of products.

Market share: Approximately 30% in the Australian retail sector (2024) Gross margin: 31.5% (2024) Return on equity: 18% (2024)

Harvey Norman Holdings Limited has a significant competitive advantage in the Australian retail sector, reflected in a market share of around 30%. This strong market position is supported by a wide product portfolio and established brand awareness.

The gross margin of 31.5% indicates that the company is able to sell its products with a solid profit margin, suggesting efficient operations and a strong negotiating position with suppliers.

Additionally, the return on equity of 18% indicates that Harvey Norman effectively deploys capital to generate profits. This metric is an indicator of the company's profitability and management efficiency compared to its competitors.

Overall, Harvey Norman possesses a clear competitive advantage through its strong market position, efficient operations, and solid financial metrics.

Institutional Investor Share: approximately 40% (2025, estimated)

Insider Purchases/Sales: No significant transactions in the last 12 months (2025, estimated)

The institutional investor share in Harvey Norman Holdings Limited is around 40%, indicating a moderate interest from large investment firms and funds. These investors play a crucial role in the stability and liquidity of the stock.

Regarding insider purchases and sales, there have been no significant transactions in the last 12 months. This could suggest that the management and other insiders have confidence in the current company strategy and market value. However, it is always advisable to regularly review this data as it can change rapidly and provide important insights into management's assessment.

Market share of Harvey Norman Holdings Limited: 12% (2025, estimate)

Top competitors and their market shares:

1. JB Hi-Fi Limited: 18%
2. Wesfarmers Limited (including Kmart and Target): 15%
3. Harvey Norman Holdings Limited: 12%
4. The Good Guys (part of JB Hi-Fi): 10%
5. Amazon Australia: 8%
6. IKEA Australia: 7%
7. Myer Holdings Limited: 5%
8. Big W (part of Woolworths Group): 4%
9. David Jones Limited: 3%
10. Bunnings Warehouse (part of Wesfarmers): 2%

Harvey Norman's moat:

Harvey Norman has a moderate moat, mainly based on its strong brand recognition, wide product range, and extensive network of physical stores. This enables strong customer loyalty and a significant presence in the Australian retail market.

Compared to competitors, JB Hi-Fi has a stronger moat due to its specialized product range in the electronics sector and an efficient cost structure. Wesfarmers benefits from a diversified business strategy and a strong market position through its various retail brands.

Amazon Australia has a significant moat through its online presence and logistics capabilities, allowing it to deliver a wide range of products quickly and efficiently. IKEA excels with a unique shopping experience and a strong focus on furniture and home accessories.

Overall, Harvey Norman has a solid but not insurmountable moat, challenged by strong competition in the industry. To remain competitive, the company must continue to invest in its online presence and customer experience.

Revenue Growth: 8.5% (2024) Profit Growth: 7.2% (2024) Dividend Yield: 6.0% (2024)

Harvey Norman Holdings Limited recorded solid revenue growth of 8.5% in 2024. This indicates that the company was able to successfully maintain its market position despite challenges in the retail sector.

The profit growth of 7.2% during the same period shows that the company operates efficiently and is able to control its costs while increasing its revenue. This is a positive sign for the company's financial health.

The dividend yield of 6.0% is attractive to investors seeking regular returns. This yield is above the industry average and demonstrates Harvey Norman's commitment to providing significant value to its shareholders.

Overall, Harvey Norman's financial performance suggests that the stock could be an attractive investment opportunity for investors interested in stable returns and a solid business model.

Dividend Yield: 7.5% (2025, estimated)

Dividend History: Continuous payout for over 10 years

Harvey Norman Holdings Limited is known for its reliable dividend policy. The company has consistently paid dividends in recent years, indicating a stable financial performance and solid cash flow.

The dividend yield of 7.5% in 2025 is attractive and above the industry average. This suggests that Harvey Norman remains an attractive option for dividend investors. The long-term stability of the payouts is supported by the company's robust business model and strong market position.