Revenue distribution by sectors:

• Sports equipment: approx. 40%
• Automotive accessories: approx. 35%
• Leisure and outdoor products: approx. 25%

TOP 3 markets by revenue share:

1. Australia: approx. 70%
2. New Zealand: approx. 20%
3. Online market: approx. 10%

The Super Retail Group Limited generates the majority of its revenue from the sectors of sports equipment, automotive accessories, and leisure and outdoor products. Australia remains the dominant market for the company, followed by New Zealand. The online market is gaining importance, especially due to increased digitalization and the trend towards online shopping.

Production Sites: Mainly in Asia, especially China and Vietnam (estimated 2023)

Super Retail Group Limited sources the majority of its products from Asian countries, with China and Vietnam being among the most significant production sites. These regions offer cost-effective production opportunities that enable the company to offer competitive prices.

The decision to choose these sites is based on the availability of production capacities, the quality of the manufactured goods, and cost structures. Super Retail Group collaborates with a variety of suppliers to provide a wide range of products for retail.

Revenue Growth: 8.5% (2025) Profit Growth: 10.2% (2025)

Super Retail Group Limited is pursuing a multi-pronged growth strategy to strengthen its market position and secure future growth. A key element of this strategy is the continued expansion of its e-commerce business. By investing in digital platforms and enhancing the online customer experience, the company aims to significantly increase the share of revenue from online sales.

Additionally, the group is focusing on diversifying its product offerings and optimizing its supply chains to achieve efficiency gains and reduce costs. Opening new stores in strategically important regions and modernizing existing locations are also part of their growth strategy.

Another focus is on enhancing customer loyalty through loyalty programs and personalized marketing initiatives aimed at increasing customer retention and boosting average basket value.

Main raw materials: Textiles, plastics, metals
Main supplying countries: China, Vietnam, India

Super Retail Group Limited imports a variety of raw materials and materials necessary for the production and distribution of their products. These include textiles for clothing, plastics for various consumer goods, and metals for tools and equipment.

China is one of the largest suppliers, especially for textiles and plastics, due to well-developed production capacities and cost-efficient manufacturing. Vietnam and India are also significant suppliers, standing out mainly for competitive prices and increasing production quality.

These import strategies enable Super Retail Group to optimize their costs while offering a wide range of products that meet their customers' needs.

Market share: Approximately 20% in the Australian retail sector (2025)

Revenue growth: 8.5% (2025)

Profit margin: 7.2% (2025)

Super Retail Group Limited has a significant competitive advantage in the Australian retail sector, especially due to its strong brand presence and diversified product portfolio. The company benefits from well-known brands such as Supercheap Auto, Rebel, and BCF, which are leading in their respective markets.

Another advantage is the omnichannel strategy, which includes both brick-and-mortar retail and online sales. This strategy has enabled the company to flexibly respond to market changes and strengthen customer loyalty.

Continuous investments in technology and logistics enhance efficiency and customer satisfaction, further strengthening the competitive advantage. Despite an intense competitive environment, Super Retail Group remains well positioned due to its innovation and market adaptability.

Institutional Investor Share: 60% (estimated for 2026 based on historical trends)

Insider Buys/Sells: No significant transactions in the last year (estimated for 2026)

The institutional investor share in Super Retail Group Limited typically stands at around 60%. This reflects institutional investors' confidence in the company's long-term stability and growth potential.

Regarding insider buys and sells, there have been no significant transactions in the last year, indicating a stable trust by management in the current company strategy. This stability in insider transactions can be seen as a positive signal for market participants.

Market share of Super Retail Group Limited: Estimated 12% (2026)

Main competitors and their market shares:

1. Wesfarmers Limited (ASX:WES): 25%
2. JB Hi-Fi Limited (ASX:JBH): 18%
3. Harvey Norman Holdings Limited (ASX:HVN): 15%
4. Super Retail Group Limited (ASX:SUL): 12%
5. Myer Holdings Limited (ASX:MYR): 8%
6. Kogan.com Limited (ASX:KGN): 7%
7. The Reject Shop Limited (ASX:TRS): 5%

Moat of Super Retail Group Limited:

Super Retail Group Limited has a moderate moat characterized by strong brand recognition and a diversified product portfolio. The company benefits from an established presence in the Australian market and a loyal customer base, especially in the sports goods and automotive accessories segments.

In comparison to competitors, Wesfarmers Limited has a significantly stronger moat due to its broad diversification and strong market position in various retail segments. JB Hi-Fi and Harvey Norman also have solid moats supported by their specialized product range and efficient operations.

Super Retail Group needs to continue investing in innovation and customer experience to strengthen its moat and compete against rivals. Competition in retail remains intense, and companies with a broader range of products and better cost efficiency could have a long-term advantage.

Revenue Growth: 8.5% (2025) Profit Growth: 7.2% (2025) Market Share in Retail: 12% (2025)

Super Retail Group Limited recorded a revenue growth of 8.5% in 2025, driven by strong demand in its core segments. The company has expanded its market share in retail to 12%, indicating successful implementation of expansion strategies and product innovations.

The 7.2% profit increase in 2025 shows that the company is not only able to increase its revenues but also to operate efficiently and keep costs under control. This suggests solid financial health.

Additionally, in recent years, Super Retail Group has invested in digitization and expanding its e-commerce platform, giving them a competitive advantage in an increasingly digital market. These strategic investments could lead to further growth opportunities in the long term.

Overall, Super Retail Group Limited demonstrates positive business development and solid fundamental data, indicating a potentially good investment opportunity, provided that market conditions remain stable and the company continues to successfully implement its strategic goals.

Dividend Yield: 4.5% (estimated for 2026)
Dividend History: Regular payouts in recent years

Super Retail Group Limited has regularly distributed dividends to its shareholders in the past. The dividend yield is estimated to be around 4.5% for 2026, based on the latest available data and the company's typical payout practices.

The reliability of Super Retail Group's dividend payments is relatively high, as the company has demonstrated stable financial performance. Historically, the group has maintained its dividend policy, even in economically challenging times. Analysts expect the company to continue its dividend policy unless significant negative financial developments occur.