Banking Services: 45%
Wealth Management: 25%
Insurance Services: 15%
Other Financial Services: 15%

Australia: 65%
New Zealand: 20%
Asia-Pacific Region: 10%

Westpac Banking Corporation generates the majority of its revenue from the Banking Services sector, followed by Wealth Management and Insurance Services. The Australian market is the primary market for Westpac, followed by New Zealand and the Asia-Pacific Region. This distribution reflects Westpac's strong presence and market leadership in Australia while expanding its international operations in New Zealand and the Asia-Pacific Region.

Westpac Banking Corporation (ASX:WBC) is one of the largest banks in Australia and primarily offers financial services.

Since Westpac is a financial institution, it does not produce physical products in the traditional sense, but offers services such as bank accounts, loans, insurance, and investment products. These services are mainly offered in Australia and New Zealand, with the bank also operating in some other international markets.

The "production" of these services is carried out through a network of branches, digital platforms, and call centers operated in the regions mentioned.

Strategy for Future Growth: Digitalization and Sustainability

Westpac Banking Corporation is increasingly focusing on the digitalization of its services to improve customer experience and enhance operational efficiency. This includes investments in digital platforms and technologies to optimize customer service and offer new digital products.

Furthermore, Westpac places great importance on sustainability. The company is committed to strengthening its environmental, social, and governance (ESG) goals. This includes supporting projects to reduce CO2 emissions and promoting sustainable financing.

Through these strategic priorities, Westpac aims to solidify its market position and explore new growth opportunities, especially in a rapidly changing financial environment.

Raw materials/Materials: Financial services are the main focus, not physical raw materials.

Westpac Banking Corporation is one of the largest banks in Australia and focuses on financial services such as banking, asset management, and insurance. Since Westpac does not produce physical products, it does not import raw materials or materials in the traditional sense.

Instead, the bank "imports" services and technologies necessary for the operation and expansion of its financial service offerings. This may include software, IT infrastructure, or consulting services that can come from various countries, especially from technologically advanced markets such as the USA, India, or European countries.

For a detailed analysis of the origin of such services, a look into the bank's annual reports or specific partnerships would be helpful.

Market share in Australia: approx. 20% (2024)
Common Equity Tier 1 (CET1) ratio: 11.5% (2024)
Credit growth: 3.2% (2024)

Westpac Banking Corporation is one of the four major banks in Australia and holds a significant market share of about 20%. This gives it a strong competitive advantage, especially in the Australian market. The bank benefits from an established brand presence and a wide network of branches and digital services.

The solid Common Equity Tier 1 ratio of 11.5% indicates that Westpac is well capitalized, providing it with stability and flexibility in lending. This is particularly important in a competitive market environment where financial strength is a crucial factor.

The credit growth of 3.2% suggests that Westpac is able to expand its loan portfolios, indicating an effective risk management strategy and strong demand for its financial products. This further strengthens its position compared to smaller competitors who may not have the same resources.

Institutional investor share: approx. 60% (2025, estimated)

Insider purchases/sales: No significant changes (2025, estimated)

The institutional investor share in Westpac Banking Corporation typically stands at around 60%. This reflects the confidence of major investors in the bank's stability and growth potential.

In 2025, there were no significant insider purchases or sales, indicating a stable assessment of the company's value by management and other insiders. Such activities are often seen as indicators of the company's future performance.

Market share of Westpac Banking Corporation (ASX:WBC): approx. 20% (2025, estimated)

Main competitors and their market shares:

1. Commonwealth Bank of Australia (ASX:CBA): approx. 25%
2. Australia and New Zealand Banking Group (ASX:ANZ): approx. 18%
3. National Australia Bank (ASX:NAB): approx. 17%
4. Macquarie Group (ASX:MQG): approx. 10%
5. Bendigo and Adelaide Bank (ASX:BEN): approx. 5%

Moat of Westpac Banking Corporation:

Westpac Banking Corporation has a significant moat, mainly characterized by its strong brand recognition, extensive customer base, and wide branch network. These factors contribute to high customer loyalty and a stable source of income. Additionally, Westpac has invested in digital innovations to enhance its services and optimize the customer experience.

Compared to its competitors, Commonwealth Bank of Australia has a similar, if not stronger moat, due to its leading market position and innovation in digital banking. Australia and New Zealand Banking Group and National Australia Bank also hold strong competitive positions, particularly through specialized financial services and international presence.

Overall, Westpac remains competitive, but they need to continuously invest in technology and customer experience to defend and expand their moat against the other major banks.

Revenue growth: 3.5% (2024) Profit growth: 4.2% (2024) Return on equity (ROE): 10.5% (2024) Credit growth: 2.8% (2024)

Westpac Banking Corporation recorded moderate revenue and profit growth in 2024. The return on equity of 10.5% demonstrates solid profitability compared to other major banks in Australia.

The credit growth of 2.8% indicates that Westpac operates in a stable but not overly dynamic market environment. The bank has focused on improving its digital services in recent years, which could lead to efficiency gains and cost savings in the long term.

Overall, Westpac demonstrates stable financial performance with potential for further growth through technological innovations and efficiency improvements. However, investors should also keep an eye on macroeconomic factors and regulatory developments that could influence the Australian banking industry.

Dividend yield: 5.2% (2025, estimated)
Dividend history: Continuous payout over the last 10 years

Westpac Banking Corporation is known for its reliable dividend policy. Historically, the company has continuously distributed dividends, making it an attractive choice for income-oriented investors.

The estimated dividend yield of 5.2% in 2025 suggests that Westpac will continue to pursue a solid payout policy. This reliability is supported by the strong capital base and the company's ability to generate stable profits.

Analysts expect that Westpac will also be able to pay an attractive dividend in the coming years, provided there are no significant economic or regulatory challenges.