Revenue distribution by industries:

• Retail: approx. 60%
• Chemicals, Energy, and Fertilizers: approx. 20%
• Industry and Security: approx. 10%
• Office supplies: approx. 10%

TOP 3 markets and their percentage shares:

• Australia: approx. 80%
• New Zealand: approx. 15%
• Asia: approx. 5%

Wesfarmers Limited generates the majority of its revenue from retail, particularly through its well-known brands like Bunnings and Kmart. The Australian market is the dominant revenue contributor, followed by New Zealand and a smaller share from Asia. This distribution reflects the company's strong market presence and focus on the Australasian region.

Production sites of Wesfarmers Limited:

Wesfarmers Limited is a diversified Australian company operating in various sectors, including retail, chemicals, fertilizers, and industrial products.

• Retail: Most products in the retail segment, especially for the brands Bunnings and Kmart, are produced both locally in Australia and internationally, mainly in Asia. The exact production sites vary depending on the product category and supply chain.

• Chemicals and fertilizers: Production is mainly carried out in Australia, with key production sites in Western Australia. These sites are strategically positioned to ensure efficient supply of raw materials and distribution.

• Industrial products: In this segment as well, many products are manufactured in Australia, with some specialized components sourced from international suppliers.

Wesfarmers relies on a mix of local production and international sourcing to ensure cost efficiency and quality control. The exact distribution of production sites may change due to market conditions and strategic decisions.

Revenue Growth: Estimate 5-7% annually (2025) Profit Growth: Estimate 4-6% annually (2025)

Wesfarmers Limited pursues a diversified growth strategy based on several pillars. The company is increasingly focusing on expanding its retail chains, especially Bunnings and Kmart, both in Australia and in international markets. This expansion is supported by investments in improving supply chains and digital infrastructure.

In addition, Wesfarmers places a strong emphasis on sustainability and innovation. The company invests in renewable energies and environmentally friendly technologies to improve its ecological footprint and unlock new business opportunities.

Another strategic focus is on optimizing the existing portfolio through targeted acquisitions and divestments to increase efficiency and concentrate on the most profitable segments.

Main raw materials: Chemicals, fertilizers, coal

Countries of origin: China, USA, Indonesia

Wesfarmers Limited, a diversified Australian company, imports a variety of raw materials needed for its various business segments. These include chemicals and fertilizers, mainly sourced from the USA and China to meet the requirements of their chemical and fertilizer production.

In addition, Wesfarmers imports coal, which is important for its energy and resources division. Indonesia is an important supplier in this regard due to its extensive coal reserves and its geographical proximity to Australia.

These import strategies enable Wesfarmers to optimize their production costs and ensure supply security for their various business segments.

Market share in retail: 25% (2024, estimate) EBITDA margin: 14% (2024) Return on Equity (ROE): 18% (2024)

Wesfarmers Limited has a significant competitive advantage, especially in the Australian retail sector. With an estimated market share of 25% in 2024, the company demonstrates a strong presence and market dominance, particularly through its subsidiaries such as Bunnings and Kmart.

The EBITDA margin of 14% indicates an efficient cost structure and strong operational performance, making the company competitive compared to its peers. An ROE of 18% also shows that Wesfarmers is able to effectively maximize its return on equity, reflecting solid corporate governance and profitable investments.

Additionally, Wesfarmers benefits from a diversified business structure, allowing the company to spread risks and capitalize on opportunities in various sectors. This further strengthens its competitive advantage and positions Wesfarmers as a leading company in its industry.

Institutional investor share: approx. 55% (2025, estimated)

Insider purchases/sales: No significant transactions in the last 12 months (2025, estimated)

The institutional investor share in Wesfarmers Limited typically exceeds 50%, indicating the trust of major investment funds and institutional investors in the company's stability and growth potential.

Regarding insider purchases and sales, there have been no significant transactions in the last year, suggesting that the management and other insiders are not seeking significant changes in their holdings. This can be seen as a sign of confidence in the current corporate strategy and market position.

Market share of Wesfarmers Limited: 18% (2025, estimated)

Main competitors and their market shares:

1. Woolworths Group Limited: 22%
2. Coles Group Limited: 20%
3. Aldi Australia: 15%
4. Metcash Limited: 10%
5. Costco Australia: 8%

Wesfarmers Limited is a significant player in the Australian retail sector and holds an estimated market share of 18%. The main competitors are Woolworths Group Limited and Coles Group Limited, both of which have a larger market share. Aldi Australia and Metcash Limited follow with slightly lower shares.

Wesfarmers' moat mainly consists of its diversification into various business areas, including retail, chemicals, fertilizers, and industrial investments. This diversification provides a certain level of stability and risk mitigation compared to competitors that focus more on retail.

However, Woolworths and Coles have a significant competitive advantage in the retail sector due to their established brand presence and extensive store networks. Aldi scores with a strong value proposition and a lean business model, which is also considered an effective moat.

Overall, Wesfarmers has a solid moat due to its diversification, but competition in the retail sector is intense, and the other major players also have strong positions and advantages.

Revenue growth: 8.5% (2024)
Profit growth: 6.2% (2024)
Dividend yield: 4.5% (2024)

Wesfarmers Limited recorded solid revenue growth of 8.5% in 2024, attributed to strong performance in its core businesses, particularly in the retail sector. Profit growth was at 6.2%, indicating efficient cost controls and successful implementation of growth strategies.

The dividend yield of 4.5% is attractive and demonstrates the company's ability to provide stable payouts to shareholders. Wesfarmers has a long tradition of dividend payments, which is advantageous for investors seeking income streams.

Overall, the financial stability of the company, combined with a solid dividend policy and consistent growth, suggests that Wesfarmers Limited could be a good investment. However, potential investors should also consider macroeconomic conditions and industry-specific risks before making a final decision.

Dividend yield: 4.2% (2025, estimated)
Dividend history: Regular payouts for several years

Wesfarmers Limited is known for its reliable dividend policy. The company has consistently distributed dividends over the years, making it an attractive option for income-oriented investors. The 4.2% dividend yield in 2025 reflects the stable financial performance and the company's ability to provide regular returns to its shareholders.

The reliability of the payout is supported by Wesfarmers' diversified business structure, which includes various sectors such as retail, chemicals, fertilizers, and industrial investments. This diversification helps to ensure earnings stability, even in economically challenging times.