Revenue distribution by sectors:

• Clothing: approx. 70%
• Accessories: approx. 20%
• Shoes: approx. 10%

Top 3 markets:

• Italy: approx. 20%
• USA: approx. 30%
• China: approx. 25%

Brunello Cucinelli S.p.A. generates the majority of its revenue from the clothing sector, focusing on high-quality and luxurious products. Accessories and shoes complement the portfolio but contribute less to the overall revenue.

The USA is the company's largest single market, followed by China, which has experienced significant growth in recent years due to the increasing demand for luxury goods. Italy remains an important market, both due to the company's origin and the enduring popularity of the brand in its home country.

Main Production Site: Solomeo, Italy

Brunello Cucinelli S.p.A. produces the majority of its products in Solomeo, a small village near Perugia, Italy. The company is known for its philosophy of "Humanistic Capitalism," which is also reflected in its production. It places great emphasis on craftsmanship and local manufacturing to preserve the traditions of Italian textile art.

In addition to Solomeo, Brunello Cucinelli collaborates with selected artisan workshops in Italy to produce its high-quality luxury products. This strategy not only supports the local economy but also guarantees the high quality for which the brand is known.

Revenue Growth: Estimated 10-12% annually (2025) Market Expansion: Focus on Asia and North America

Brunello Cucinelli S.p.A. pursues a growth strategy that heavily focuses on international expansion and tapping into new markets. Particularly, Asia and North America are in the spotlight as these regions exhibit high potential for luxury fashion.

Furthermore, the company is investing in digitalization and expanding its online distribution to increase its reach and appeal to younger target groups. Sustainability and ethical production remain central aspects of the brand strategy to strengthen the brand image and foster long-term customer relationships.

The strategy also includes expanding the product portfolio to diversify the customer base and tap into new market segments.

Main raw materials: Cashmere, wool, cotton, leather

Countries of origin:

• Cashmere: Mongolia, China
• Wool: Australia, New Zealand
• Cotton: Egypt, USA
• Leather: Italy, France

Brunello Cucinelli S.p.A. is known for its high-quality luxury fashion products made from noble materials. Cashmere is a central raw material for the company, mainly imported from Mongolia and China. These regions are known for their high-quality cashmere fibers.

Wool is predominantly sourced from Australia and New Zealand, as these countries are leading in the production of high-quality wool. Cotton is imported from Egypt and the USA, with Egyptian cotton being valued for its long fiber length and softness.

Leather, another important material for Brunello Cucinelli, is mainly sourced from Italy and France, where there is a long tradition in leather processing. These countries of origin guarantee the high quality and processing required for the company's luxury products.

Market share in the luxury segment: Approx. 2-3% (2024, estimate) EBITDA margin: 18.5% (2024)

Brunello Cucinelli S.p.A. has established a solid competitive advantage in the luxury fashion market, especially through its positioning as a provider of high-quality, handcrafted clothing. The company is known for its excellent craftsmanship and the use of top-notch materials, which secures a loyal customer base for it in the luxury segment.

The EBITDA margin of 18.5% shows that Brunello Cucinelli operates efficiently and is able to command high prices for its products. This is an indicator of its strong brand position and its ability to stand out from competitors.

Additionally, the company benefits from a strong international presence and a well-diversified distribution network, which includes both its own boutiques and online sales. These factors contribute to solidifying Brunello Cucinelli's competitive advantage in the global luxury fashion market.

Institutional Investor Share: approximately 30% (estimated 2025)
Insider Buys/Sells: No significant transactions known (2025)

The institutional investor share in Brunello Cucinelli S.p.A. is estimated to be around 30%, based on the latest available data and typical market trends. Institutional investors play an important role in stabilizing the stock price and contributing to liquidity.

There are no significant insider buys or sells known for the year 2025. This could indicate that management has confidence in the current company strategy and future business development. Insider transactions are often an indicator of management's assessment of the company's future performance.

Market share of Brunello Cucinelli S.p.A.: Approx. 3% (estimated for 2025)

Top competitors and their market shares:

1. LVMH (Moët Hennessy Louis Vuitton): Approx. 20%
2. Kering: Approx. 15%
3. Chanel: Approx. 10%
4. Hermès: Approx. 8%
5. Prada: Approx. 5%
6. Burberry: Approx. 4%
7. Brunello Cucinelli: Approx. 3%
8. Salvatore Ferragamo: Approx. 2%
9. Moncler: Approx. 2%
10. Tod's: Approx. 1.5%

Economic moat of Brunello Cucinelli:

Brunello Cucinelli S.p.A. is known for its high-quality cashmere clothing and strong brand in the luxury segment. The company's economic moat is based on the exclusivity and quality of its products, as well as its philosophy of "humanistic" corporate management. These aspects create a loyal customer base and differentiate the brand from others.

In comparison to larger competitors like LVMH or Kering, which have a broader portfolio and stronger global presence, Brunello Cucinelli's economic moat is less pronounced. These larger companies have a significant advantage due to their diversification and extensive resources.

However, Brunello Cucinelli's niche position in the luxury segment also offers advantages as it can focus on a specific target group that values exclusivity and craftsmanship. This allows the company to remain successful despite the competition.

Revenue Growth: 11.4% (2024) EBITDA Margin: 19.8% (2024) Return on Equity: 15.2% (2024)

Brunello Cucinelli S.p.A. recorded a revenue growth of 11.4% in 2024, indicating strong demand for its luxury fashion products. The EBITDA margin of 19.8% shows that the company operates efficiently and is able to manage its cost structure well.

The return on equity of 15.2% suggests that the company is able to effectively utilize its shareholders' investments to generate profits. This is a positive sign for potential investors as it indicates solid financial health and effective capital utilization.

Additionally, Brunello Cucinelli has invested in building its brand awareness and international expansion in recent years, further supporting the potential for future growth. The luxury fashion industry continues to show stable demand, especially in emerging markets, which could benefit the company.

Overall, these factors indicate that Brunello Cucinelli S.p.A. could be an attractive investment opportunity, especially for investors interested in long-term growth.

Dividend yield: 1.2% (estimated for 2024)
Dividend history: Stable payout over the last 5 years

Brunello Cucinelli S.p.A. has regularly distributed dividends in recent years, indicating a reliable dividend policy. The dividend yield is approximately 1.2%, which is moderate compared to other companies in the luxury goods industry.

The company has a solid financial foundation and demonstrates consistent revenue growth, supporting the stability of dividend payments. Analysts expect Brunello Cucinelli to maintain its dividend policy unless significant economic changes occur.