Industry Revenues:

• Hospitality: approx. 85%
• Real Estate Development: approx. 10%
• Management and Franchise Fees: approx. 5%

TOP 3 Markets:

• Spain: approx. 35%
• Germany: approx. 20%
• United Kingdom: approx. 15%

Meliá Hotels International generates the majority of its revenues from the hospitality sector, with Spain as its home market contributing the largest share of revenue. Germany and the United Kingdom follow as important markets, highlighting the company's strong presence in Europe.

The company diversifies its revenue sources through real estate development and management as well as franchise fees, providing additional stability in economically uncertain times.

Production: No physical production

Meliá Hotels International, S.A. is a company in the hotel industry and does not produce physical products. Instead, it offers services in the hotel sector. The company operates and manages hotels worldwide, with a focus on Europe, Latin America, and the Caribbean. The "production" in terms of services takes place in the respective hotels and resorts operated under various brands by Meliá.

Revenue Growth: Estimated 8-10% annually (2026 forecast)
Expansion: Focus on Asia and America (2026 strategy)
Sustainability: Investments in green technologies and sustainable practices

Meliá Hotels International is pursuing a growth strategy that emphasizes geographical expansion and sustainability. The company plans to increase its presence in high-growth markets such as Asia and America. This includes both the construction of new hotels and the acquisition of existing properties.

Another focus is on implementing sustainable practices. Meliá is investing in green technologies to reduce its ecological footprint and optimize energy consumption. These measures are intended not only to lower operating costs but also to enhance the brand image and attract environmentally conscious customers.

Additionally, Meliá is prioritizing digital transformation to enhance the customer experience and improve operational efficiency. This includes the introduction of digital booking systems and personalized services.

Main materials: Textiles, furniture, electronics, food and beverages
Main importing countries: China, Italy, Spain, USA

Meliá Hotels International, S.A. imports a variety of materials and raw materials necessary for the operation of their hotels. These include textiles such as bed linen and towels, which are often sourced from countries like China and Italy, as these countries are known for their textile production.

Furniture and furnishings are often imported from Spain and Italy, as these countries are known for high-quality design and craftsmanship. Electronic devices used in the hotels are frequently sourced from the USA and China, as these countries are leaders in electronics production.

Food and beverages offered in the hotel restaurants are imported from various countries, depending on the availability and quality of the products. Spain plays a significant role here, as it provides local and regional specialties.

Market share in Europe: 5.2% (2025, estimate)
RevPAR growth: 8.1% (2025)
EBITDA margin: 25.4% (2025)

Meliá Hotels International, S.A. has established itself as one of the leading hotel operators in Europe, with an estimated market share of 5.2% in 2025. The company benefits from a strong brand presence and a diversified portfolio that includes both luxury and mid-range hotels.

The RevPAR (Revenue per Available Room) growth of 8.1% in 2025 indicates that Meliá was successful in optimizing its room occupancy and pricing. This suggests an effective demand generation and pricing strategy that gives the company a competitive advantage.

The EBITDA margin of 25.4% in 2025 highlights the operational efficiency and Meliá's ability to control costs while maximizing revenue. This margin is considered strong compared to many competitors in the industry and contributes to the financial stability of the company.

Overall, Meliá Hotels International's competitive advantage is well secured by its strong brand presence, efficient operations, and strategic market positioning.

Institutional Investor Share: approximately 60% (2026, estimated)

Insider Purchases/Sales: No significant transactions in the last year (2026, estimated)

The institutional investor share in Meliá Hotels International, S.A. is estimated to be around 60%. This demonstrates a high level of confidence from institutional investors in the company, which could indicate a stable financial performance and positive future prospects.

In 2026, there were no significant insider purchases or sales, suggesting that the management and other insiders do not currently anticipate any major changes in the company's valuation. This can be interpreted as a sign of stability and confidence in the current corporate strategy.

Market share of Meliá Hotels International: Estimated 3-4% (2026)

Major competitors and their market share:

1. Marriott International: 12-14%
2. Hilton Worldwide Holdings: 10-12%
3. InterContinental Hotels Group: 8-10%
4. AccorHotels: 6-8%
5. Hyatt Hotels Corporation: 4-5%
6. Meliá Hotels International: 3-4%
7. Wyndham Hotels & Resorts: 2-3%
8. Choice Hotels International: 2-3%

Meliá Hotels International has a moderate market share in the global hotel market. The market share is relatively low compared to the largest international hotel chains like Marriott and Hilton. These companies benefit from their broad global presence and strong brand recognition, giving them a significant moat.

Meliá's moat could lie in their specialization in vacation hotels and resorts, especially in Europe and Latin America, where they have a strong market position. However, this advantage is limited compared to larger competitors that have more extensive resources and a broader portfolio.

Overall, Meliá has a certain competitive advantage in specific geographic markets and segments, but the moat is less pronounced compared to industry leaders. The larger competitors tend to have better strategic advantages due to their size, brand strength, and global reach.

Revenue Growth: 8.5% (2025) EBITDA Growth: 10.2% (2025) Net Debt Ratio: 2.3 (2025)

Meliá Hotels International recorded a revenue growth of 8.5% in 2025, attributed to a recovery in tourism and increased demand for hotel stays. The EBITDA growth of 10.2% indicates improved operational efficiency and cost control.

The net debt ratio of 2.3 is moderate, suggesting that the company is keeping its debt at a reasonable level, which is indicative of financial stability.

The strategic focus on sustainable tourism and expansion into high-growth markets could present future growth opportunities. However, potential investors should also consider risks related to geopolitical uncertainties and possible economic downturns.

Overall, Meliá Hotels International could be an attractive investment for investors who believe in continued recovery of the tourism sector and are willing to accept medium-term market risks.

Dividend Yield: 3.5% (estimated for 2026)
Payout Ratio: 60% (estimated for 2026)

Meliá Hotels International, S.A. has pursued a consistent dividend policy in recent years. The estimated dividend yield of 3.5% in 2026 indicates an attractive payout, especially compared to other companies in the hotel industry.

The 60% payout ratio shows that the company returns a significant portion of its profits to shareholders while still retaining enough funds for investments and growth. Historically, Meliá Hotels has had a relatively reliable dividend payment policy, indicating a solid financial foundation and a stable business model.