Revenue distribution by sectors:

• Car rental: approx. 60%
• Fleet management: approx. 30%
• Used car sales: approx. 10%

TOP 3 markets and their percentage shares:

• Brazil: approx. 70%
• Argentina: approx. 15%
• Chile: approx. 10%

Localiza Rent a Car S.A. generates the majority of its revenue from car rental, followed by fleet management services and the sale of used cars. The Brazilian market dominates the business, as expected due to the strong market presence and established infrastructure in the domestic market. Argentina and Chile are also significant markets that have been strengthened through regional expansions and partnerships.

Production Sites: No own production facilities

Localiza Rent a Car S.A. is a Brazilian company mainly active in the car rental sector. The company does not produce its own products, but acquires vehicles from various automobile manufacturers to rent them out to customers. The vehicles are typically sourced from large automobile manufacturers that produce worldwide. Localiza focuses on operating and managing its rental car fleet as well as providing mobility solutions.

Revenue Growth: 18.5% (2024)
Fleet Expansion: 25% (2024)

Localiza Rent a Car S.A. pursues a growth strategy that heavily focuses on expanding its vehicle fleet and geographic expansion. In 2024, the company was able to expand its fleet by 25%, indicating an aggressive investment policy in new vehicles.

Additionally, Localiza is investing in the digitalization of its services to enhance and streamline the customer experience. This includes the implementation of new technologies for vehicle booking and management.

Another key focus is on entering new markets in Latin America to increase market presence and capitalize on the growing demand for rental vehicles in the region. These strategic measures are intended to further drive revenue growth and strengthen Localiza's market leadership in the industry.

Main Imported Raw Materials/Components: Vehicles and vehicle parts
Main Supplier Countries: USA, Japan, Germany, South Korea

Localiza Rent a Car S.A., as a leading car rental company in Brazil, mainly imports vehicles and vehicle parts. These imports are crucial for the renewal and expansion of their vehicle fleet.

The USA, Japan, Germany, and South Korea are the main supplier countries as they are home to some of the largest automobile manufacturers in the world. These countries offer a wide range of vehicle models and technologies that meet the needs of Localiza.

By collaborating with these international manufacturers, Localiza can ensure that their fleet remains modern and competitive, which is crucial for success in the car rental market.

Market share in Brazil: approximately 35% (2024)
Fleet size: over 500,000 vehicles (2024)
EBITDA margin: 40% (2024)

Localiza Rent a Car S.A. holds a significant competitive advantage in the Brazilian car rental industry. With a market share of around 35%, the company is the leading provider in Brazil. This dominant market position allows Localiza to benefit from economies of scale and reduce operating costs per vehicle.

The fleet size of over 500,000 vehicles provides broad coverage and flexibility to respond to demand fluctuations. Additionally, the large fleet enables a better negotiating position for vehicle purchases and sales, further optimizing costs.

The 40% EBITDA margin demonstrates strong profitability, indicating efficient operations and effective cost control. This financial strength allows the company to invest in new technologies and services to enhance customer service and secure market leadership.

In summary, Localiza has a strong competitive advantage supported by market leadership, operational efficiency, and financial strength.

Institutional Investor Share: Approx. 55% (2025, estimated)

Insider Buys/Sells: No significant transactions known (2025, estimated)

Localiza Rent a Car S.A. has a high institutional investor share, indicating the trust of large investment funds and institutional investors in the company. These investors typically appreciate the stability and growth potential of the company.

In 2025, no significant insider buys or sells are known. This could indicate a stable assessment of the company's value by management and other insiders. Such transactions are often seen as indicators of the company's future value development.

Market share of Localiza Rent a Car S.A.: 35% (2025, estimated)

Main competitors and their market shares:

1. Localiza Rent a Car S.A.: 35%
2. Movida Participações S.A.: 25%
3. Unidas S.A.: 20%
4. Avis Budget Group: 10%
5. Hertz Global Holdings: 5%
6. Other smaller providers: 5%

Localiza Rent a Car S.A. is the leading provider in the Brazilian car rental market with an estimated market share of 35%. This is due to their extensive fleet, a strong network of rental stations, and an established brand presence.

Localiza's moat lies in their market leadership, broad geographical coverage, and strong customer loyalty. They have invested in technology to optimize the booking process and enhance the customer experience, giving them a competitive advantage.

Compared to competitors, Movida holds a solid market share and also invests in technology and sustainability to differentiate itself. Unidas has positioned itself through strategic partnerships and fleet management solutions. Avis and Hertz are internationally renowned brands, but have a smaller market share in Brazil.

Overall, Localiza has a significant advantage through its market leadership and innovation, while competitors are trying to gain market share through niche strategies and specific offerings.

Revenue Growth: 18% (2024) Fleet Growth: 12% (2024) Market Share in Brazil: 30% (2024)

Localiza Rent a Car S.A. experienced strong revenue growth of 18% in 2024, attributed to the expansion of their fleet and the increasing demand for rental vehicles. The company expanded its fleet by 12%, highlighting its ability to respond to growing demand and strengthen its market position.

With a 30% market share in Brazil, Localiza remains the leading provider in the country's car rental sector. This strong market position provides the company with a significant competitive advantage, enabling it to benefit from the recovery of the Brazilian economy and the increase in domestic tourism.

Additionally, Localiza has invested in technological innovations to increase efficiency and enhance the customer experience, which could have long-term positive effects on profitability. Given these factors, the stock of Localiza Rent a Car S.A. appears to be a promising investment for investors interested in the long-term development of the Brazilian market.

Dividend Yield: 3.2% (2024)

Localiza Rent a Car S.A. has paid dividends in recent years and shows a dividend yield of 3.2% in 2024. The company has a history of regular dividend payments, indicating a reliable payout policy.

The stability of dividend payments is supported by Localiza's strong market position and its ability to generate stable revenues. Analysts view the company's dividend policy as sustainable, provided there are no significant economic or industry-specific challenges.