Revenue distribution by industry:

1. Software solutions: 60%
2. IT services: 25%
3. Hardware sales: 15%

TOP 3 markets and their percentage shares:

1. Brazil: 70%
2. Latin America (excluding Brazil): 20%
3. North America: 10%

TOTVS S.A. is a leading company in the enterprise software sector in Brazil and has mainly generated its revenues from software solutions. The largest market is Brazil, where the company earns the majority of its revenue. Latin America and North America follow as other important markets, with a focus on expanding and increasing market share in these regions.

Production Sites: Mainly in Brazil

TOTVS S.A. is a Brazilian company specializing in software solutions. The production and development of their products mainly take place in Brazil, where the company is headquartered. TOTVS is known for its comprehensive ERP solutions tailored specifically to the needs of the Latin American market.

The company has several branches and development centers in Brazil to ensure proximity to its customers and facilitate the adaptation of its software solutions to local requirements. TOTVS continuously invests in research and development to further develop its products and offer innovative solutions.

Revenue Growth: 10.5% (2024) Profit Growth: 8.9% (2024)

TOTVS S.A. pursues a growth strategy that strongly focuses on digitization and expanding its software solutions. The company continuously invests in research and development to broaden its product range and offer innovative solutions tailored to customer needs.

Another key focus is on internationalization. TOTVS plans to strengthen its presence in Latin America while simultaneously entering new markets in Europe and Asia. This will be supported through strategic partnerships and acquisitions.

Additionally, TOTVS is expanding its cloud-based services to meet the increasing demands for flexibility and scalability. This strategy aims to enhance customer loyalty and tap into new revenue streams.

Main raw materials: Software licenses, IT hardware

Main importing countries: USA, China

TOTVS S.A. is a leading Brazilian company in the field of enterprise software and IT services. Since TOTVS is mainly active in the software sector, physical raw materials are less relevant. Instead, the company imports software licenses and IT hardware to support its services.

The USA is a significant partner for software technologies and licenses, while China is an important source of IT hardware components. These imports are crucial to strengthen TOTVS's technological infrastructure and operate their software solutions efficiently.

Market share in Brazil: 50% (estimated for 2025)
R&D Investments: 12% of revenue (2024)
Customer satisfaction: 85% (2025, internal survey)

TOTVS S.A. has a significant competitive advantage in the Brazilian market for enterprise software, especially in the area of ERP solutions. The company holds an estimated market share of about 50%, which is attributed to its strong brand presence and customer trust.

A key factor contributing to TOTVS's competitive advantage is the continuous investment in research and development, accounting for approximately 12% of revenue. This enables the company to offer innovative solutions and quickly adapt to market changes.

Furthermore, an internal survey indicates high customer satisfaction of 85%, reflecting the quality of products and customer service. These factors combined strengthen TOTVS's market position and provide a sustainable competitive advantage over international and local competitors.

Institutional Investor Share: approx. 55% (2025, estimate based on historical data)

Insider Buys/Sells: No significant transactions reported in the last year (2025, estimate)

The institutional investor share in TOTVS S.A. typically exceeds 50%, indicating strong confidence from institutional investors in the company. These investors usually value TOTVS's stability and growth potential in the technology sector.

No significant insider buys or sells were reported in 2025. This could suggest that the management and other insiders are satisfied with the current company strategy and valuation. Stable insider activity can be seen as a sign of confidence in the company's future development.

Market Share of TOTVS S.A.: Estimated 20% (2025)

Top Competitors and Their Market Shares:

1. TOTVS S.A.: 20%
2. SAP SE: 25%
3. Oracle Corporation: 18%
4. Microsoft Corporation: 15%
5. Infor: 10%
6. Sage Group: 7%
7. Unit4: 5%

Moat of TOTVS S.A.:

TOTVS S.A. has a significant moat in the form of a strong market presence in Brazil and Latin America. The company benefits from a deep understanding of local markets and a wide range of products specifically tailored to the needs of these regions. This regional specialization and adaptability to local business requirements give TOTVS an advantage over international competitors.

In comparison, companies like SAP and Oracle have a stronger global moat through their comprehensive and integrated enterprise solutions that are recognized worldwide. Microsoft benefits from its strong integration with other company products, creating a technological moat.

Overall, TOTVS has a significant regional advantage, while global competitors score points with their more comprehensive and technologically integrated solutions. The strength of TOTVS's moat lies in regional expertise and adaptability, while international competitors impress with their global reach and technological innovations.

Revenue Growth: 18% (2024) EBITDA Margin: 25% (2024) Market Share in Brazil: 50% (2024)

TOTVS S.A. recorded strong revenue growth of 18% in 2024. This demonstrates the company's ability to expand in a competitive market and strengthen its market position. The EBITDA margin of 25% highlights the efficiency and profitability of the company, indicating a solid cost structure and effective operational management.

With a 50% market share in Brazil, TOTVS S.A. is the leading provider of enterprise software solutions in the region. This dominant market position provides the company with a strategic advantage and enables it to benefit from economies of scale.

Given these factors, TOTVS S.A. could be an attractive investment, especially for investors interested in the long-term development of the technology sector. The strong market position and continuous growth potential support the stability and future growth of the company.

Dividend yield: 1.5% (2024) Dividend history: Regular payouts for several years

TOTVS S.A. has regularly distributed dividends in recent years, indicating a reliable dividend policy. The dividend yield is currently around 1.5%, which is moderate compared to other technology companies.

The company has a stable financial foundation and demonstrates continuous growth, supporting the reliability of dividend payments. Analysts believe that TOTVS will continue to be able to pay dividends in the future, provided that no significant market changes occur.