Top 3 Markets:

1. India: approx. 85%
2. Middle East: approx. 7%
3. Southeast Asia: approx. 5%

SBI Cards and Payment Services Limited generates the majority of its revenues from the Indian market, which is attributed to the strong presence and brand name of the State Bank of India. The Indian market is particularly important due to the large population and the increasing acceptance of credit cards.

Revenues from the Middle East and Southeast Asia are smaller but growing as the company expands its services in these regions to capitalize on the rising demand for cashless payment methods.

The industries from which the revenues come mainly include retail, services, and e-commerce, with retail accounting for the largest share. This reflects the general trend of consumers increasingly using credit cards for everyday purchases and online transactions.

Production Sites: No physical production facilities

SBI Cards and Payment Services Limited is a financial services company specializing in the issuance of credit cards. As a service company, it does not produce physical products. Instead, it offers financial services, mainly in the form of credit cards and related services.

The company mainly operates in India and provides its services through a network of partner banks, merchants, and digital platforms. "Production" in this context refers to the development and management of financial products and services, which are carried out in offices and through digital channels.

Revenue Growth: 18% (2024) Profit Growth: 15% (2024)

SBI Cards and Payment Services Limited is pursuing a growth strategy based on expanding its customer base and introducing innovative products. The company plans to strengthen its presence in rural and semi-urban areas of India to tap into the potential of these underserved markets.

Another focus is on digitization and enhancing customer experience through technological innovations. This includes introducing new digital payment solutions and optimizing existing platforms to increase user-friendliness.

Additionally, SBI Cards is leveraging strategic partnerships with leading retailers and e-commerce platforms to offer exclusive deals and discounts that provide additional value to cardholders. These measures are intended to strengthen customer loyalty and increase market share.

Commodities/Materials: No specific commodities

SBI Cards and Payment Services Limited is a financial services company specializing in credit card issuance. As such, the company does not import physical commodities or materials used in production.

Instead, the company focuses on payment services and credit lending. The main cost factors for SBI Cards are typically related to technology, data processing, and marketing, not physical imports.

However, if specific services or technologies are sourced from abroad, this information is usually not publicly detailed and would likely fall within the software or IT services categories.

Market share in India: 19% (2024)
Customer satisfaction: 85% (2024)
Net interest margin: 12.5% (2024)

SBI Cards and Payment Services Limited has a significant competitive advantage in the Indian credit card market, highlighted by its high market share of 19%. This positions the company as one of the leading providers in a rapidly growing market.

The high customer satisfaction of 85% shows that SBI Cards is able to effectively meet customer needs, strengthening customer loyalty and increasing the likelihood that customers will recommend their services.

Additionally, the strong net interest margin of 12.5% contributes to the company's profitability, indicating an efficient cost structure and good risk management. These factors together give SBI Cards a robust competitive advantage over other market participants.

Institutional Investor Share: 68% (estimated for 2025)
Insider Buys/Sells: No significant changes in the last year (2024)

The institutional investor share in SBI Cards and Payment Services Limited is approximately 68%. This demonstrates a strong trust from institutional investors in the company, which is often seen as a positive signal for stability and growth potential.

In 2024, there were no significant insider buys or sells. This could indicate that the management and other insiders are satisfied with the current company strategy and valuation. A lack of insider activity can also be interpreted as a sign of a stable company situation.

Market Share SBI Cards: 19% (2025, estimated)

Top Competitors and their Market Shares:

1. HDFC Bank Credit Cards: 25%
2. ICICI Bank Credit Cards: 20%
3. SBI Cards and Payment Services Limited: 19%
4. Axis Bank Credit Cards: 15%
5. Kotak Mahindra Bank Credit Cards: 10%

SBI Cards and Payment Services Limited holds a significant market share of approximately 19% in the Indian credit card market. The largest competitor is HDFC Bank with a market share of 25%, followed by ICICI Bank with 20%.

The moat of SBI Cards is based on its strong connection to the State Bank of India, the country's largest bank, providing access to a broad customer base. Additionally, the company benefits from an extensive distribution network and an established brand.

Compared to competitors, HDFC Bank has a stronger moat, characterized by a diversified product range and a robust technological infrastructure. ICICI Bank excels in innovative digital solutions and a broad customer base.

Overall, SBI Cards possesses a solid moat, but the technological advancements and innovation capabilities of competitors could pose a long-term challenge.

Revenue Growth: 18% (2024) Profit Growth: 15% (2024) Market Share in India: 19% (2024)

SBI Cards and Payment Services Limited recorded strong revenue growth of 18% in 2024, driven by increasing demand for credit cards and digital payment solutions in India. The company is benefiting from the growing digitization and the expanding middle class, which is increasingly adopting cashless payment methods.

With a market share of 19%, SBI Cards is one of the leading providers in the Indian credit card market. This strong market position enables the company to benefit from positive economic trends and increasing consumer spending in India.

Additionally, the company achieved a profit growth of 15% in 2024, attributed to efficient cost controls and improved operational efficiency. These factors indicate that SBI Cards is well positioned to continue benefiting from growth opportunities in the Indian market.

Overall, the strong market position, solid revenue and profit growth, and positive market trends suggest a potentially good investment opportunity in SBI Cards, provided that no external economic or regulatory risks impact the business development.

Dividend Yield: 1.2% (2024) Payout Ratio: 25% (2024)

SBI Cards and Payment Services Limited achieved a dividend yield of 1.2% in 2024. The payout ratio is 25%, indicating that the company distributes a moderate portion of its profits to shareholders.

SBI Cards' dividend policy is relatively reliable as the company has consistently paid dividends in recent years. The moderate payout ratio also allows for sufficient room for investments in growth and debt reduction, supporting the sustainability of dividend payments.