Revenue distribution by sectors:

• Construction industry: approx. 70%
• Industrial applications: approx. 20%
• Agriculture and others: approx. 10%

TOP 3 markets:

1. Germany: approx. 25%
2. USA: approx. 20%
3. France: approx. 15%

Rockwool A/S generates the majority of its revenue from the construction industry, particularly through the sale of insulation materials. The focus on energy-efficient construction methods has increased demand in this sector.

Germany remains the largest single market for Rockwool, attributed to strict building regulations and the promotion of energy-efficient buildings. The USA and France follow, with both markets also benefiting from a growing awareness of sustainable construction.

Production sites of Rockwool A/S:

• Europe: Several plants, including in Denmark, Germany, Poland, France, and the Netherlands.
• North America: Production facilities in the USA and Canada.
• Asia: Plants in China and Malaysia.
• Russia: Production facilities, but with possible adjustments due to geopolitical developments.
• Middle East: Production site in the United Arab Emirates.

Rockwool A/S is a globally leading manufacturer of stone wool products and operates production facilities on multiple continents. This enables the company to efficiently adapt and distribute its products to various markets. The geographical diversification of production sites helps Rockwool to minimize supply chain risks and to flexibly respond to regional demand fluctuations.

Revenue Growth: Estimated 8-10% annually (2025)

Rockwool A/S pursues a strategy focusing on sustainability and energy efficiency. The company heavily invests in research and development to develop innovative insulation materials that reduce CO2 emissions and enhance building energy efficiency.

Another key focus is on geographical expansion into high-growth markets, particularly in Asia and North America. Rockwool plans to expand its production capacities in these regions to meet the increasing demand for eco-friendly construction products.

Additionally, the company is leveraging digital transformation and automation to increase production efficiency and reduce costs. These measures are intended to help Rockwool further strengthen its market leadership in sustainable insulation materials.

Main raw material: Basalt
Other raw materials: Limestone, recycled materials

Rockwool A/S, a leading manufacturer of stone wool insulation materials, mainly imports basalt as its primary raw material. Basalt is mined in various countries, including China, Russia, and the USA. Limestone, another important raw material, is also sourced from different countries, depending on availability and production locations.

In addition, Rockwool is increasingly focusing on recycled materials to promote sustainability and reduce dependence on natural resources. This aligns with the global trend towards a circular economy and reducing the carbon footprint in production.

Market share in Europe: approximately 30% (2024)
EBIT margin: 12.5% (2024)
R&D expenses: 2.5% of revenue (2024)

Rockwool A/S has a significant competitive advantage, especially in Europe, where the company holds a market share of about 30% in the field of stone wool insulation materials. This strong market position enables Rockwool to benefit from economies of scale and keep its production costs low compared to smaller competitors.

The EBIT margin of 12.5% indicates that Rockwool operates efficiently and is able to generate solid profits. This is an indicator of the company's ability to control its costs while offering high-quality products.

Additionally, Rockwool continuously invests in research and development, with expenses amounting to 2.5% of revenue. This underscores the company's commitment to developing innovative products and securing its technology leadership. These investments are crucial to maintaining the competitive advantage and responding to changing market demands.

Institutional Investor Share: approximately 45% (estimated for 2025)

Insider Buys/Sells: No significant transactions in the last year

The institutional investor share in Rockwool A/S is estimated to be around 45%. This indicates a strong interest from institutional investors in the stock, suggesting confidence in the company's long-term stability and growth potential.

Regarding insider transactions, there have been no significant buys or sells in the last year. This could suggest that the management and other insiders are satisfied with the current valuation of the company and do not expect any short-term changes in the company's strategy or performance.

Market share of Rockwool A/S: 18% (estimated for 2025)

Main competitors and their market shares:

1. Saint-Gobain: 22%
2. Knauf Insulation: 20%
3. Kingspan Group: 15%
4. Owens Corning: 12%
5. Johns Manville: 10%

Rockwool A/S is a leading provider of stone wool insulation and has secured a significant market share through its high product quality and sustainability initiatives. Rockwool's moat is based on its strong brand recognition, innovation in sustainable insulation, and a global distribution network.

Compared to its competitors, Rockwool has an advantage in the sustainability and environmental friendliness of its products, which can be a crucial factor in today's world. However, Saint-Gobain and Knauf Insulation also have strong moats due to their wider product range and larger production capacities.

Overall, Rockwool has a significant, but not insurmountable, moat. The competition is strong, especially due to the diversification and innovation capabilities of competitors who are also investing in sustainable solutions.

Revenue Growth: 8.5% (2024)
EBITDA Margin: 18.2% (2024)
Market Share in Segment: 22% (2024)

Rockwool A/S recorded a revenue growth of 8.5% in 2024, driven by strong demand for sustainable insulation solutions. The company benefits from global trends towards energy-efficient construction methods and stricter environmental regulations, which increase the need for high-quality insulation materials.

The EBITDA margin of 18.2% indicates that Rockwool operates efficiently and is able to generate solid profits from its revenues. This margin is above average compared to many competitors in the industry, reflecting effective cost control and a strong market position.

With a 22% market share in the stone wool insulation segment, Rockwool is a leading player in the industry. This position allows the company to benefit from economies of scale and further enhance its innovation capabilities to maintain or even increase market share.

Overall, the financial performance and market position suggest that Rockwool A/S represents a stable and potentially high-growth investment, especially for investors interested in sustainable and environmentally friendly construction products.

Dividend Yield: 2.5% (2025, estimated)
Dividend History: Regular payouts for over 10 years

Rockwool A/S is known for its reliable dividend policy. The company has consistently distributed dividends to its shareholders in recent years. The dividend yield is estimated to be 2.5% in 2025, which can be considered stable compared to other companies in the construction and building materials industry.

The reliability of the payout is supported by Rockwool's solid financial position, including strong cash flow and a conservative debt strategy. This allows the company to pay dividends even in economically challenging times. Analysts expect Rockwool to maintain its dividend policy unless significant negative economic developments occur.