Revenue distribution by sectors:

• Fitness services: approx. 85%
• Additional sales (e.g. beverages, merchandise): approx. 10%
• Other services (e.g. personal training): approx. 5%

TOP 3 markets:

• Netherlands: approx. 35%
• France: approx. 30%
• Belgium: approx. 15%

Basic-Fit N.V. generates the majority of its revenue from fitness services, mainly consisting of membership fees. The Netherlands, France, and Belgium are the company's strongest markets, attributed to the high density of fitness studios and strong brand presence in these countries.

Additional sales and services such as personal training also contribute to the revenue, but to a significantly lesser extent than membership fees. The strategic expansion in these markets and the opening of new studios support the company's continuous growth.

Production Sites: No proprietary production facilities

Basic-Fit N.V. is an operator of fitness studios and does not produce physical products. The company focuses on operating fitness clubs and offers services in the fitness and health sector.

The equipment in the fitness studios, such as fitness devices and machines, is sourced from third-party suppliers. Basic-Fit itself does not own any production facilities for these devices.

Membership Growth: 3 million members (2025)

Number of Fitness Studios: 1,250 locations (2025)

Basic-Fit N.V. is pursuing an aggressive expansion strategy to secure its growth in the coming years. The company plans to further increase the number of its fitness studios in Europe, especially in existing markets such as France, Spain, and the Netherlands. The goal is to significantly expand the membership base and strengthen its market leadership in the budget fitness industry.

Another focus of the growth strategy is on the digitization of services. Basic-Fit is investing in technological innovations to enhance the member experience, including personalized training programs and an expanded use of the mobile app.

Additionally, Basic-Fit is focusing on cost efficiency and economies of scale to increase profitability. By optimizing operational processes and using technology to automate processes, the company aims to reduce operating costs and improve margins.

Main materials: Fitness equipment, building materials for studios

Countries of origin: USA, China, Germany

Basic-Fit N.V. mainly imports fitness equipment and building materials needed for the construction and outfitting of their fitness studios. The fitness equipment is often sourced from the USA and China, as these countries are leading in the production of fitness equipment. Building materials necessary for the construction of the studios may come from various European countries such as Germany, known for their high-quality building materials.

This import strategy enables Basic-Fit to source high-quality products at competitive prices, which is crucial for maintaining their market position.

Market share in Europe: 8% (2025)
Number of fitness studios: 1,200 (2025)
Member growth: 10% (2025)

Basic-Fit N.V. has established itself as one of the leading providers in the European fitness market. With a market share of 8% in Europe and a steadily growing number of fitness studios, surpassing the mark of 1,200 in 2025, the company demonstrates a strong presence in the industry.

The 10% member growth in 2025 highlights the attractiveness of the company's offering and its ability to attract new customers. Basic-Fit benefits from a cost-efficient business model that focuses on affordable membership fees and broad geographic coverage.

Basic-Fit's competitive advantage lies in its scalability and ability to quickly open new locations, facilitated by its standardized operating structure. Furthermore, continuous investment in technology and member services strengthens customer loyalty and supports growth potential.

Institutional Investor Share: approximately 60% (estimated for 2026) Insider Buys/Sells: No significant transactions in the last year (estimated for 2026)

The institutional investor share in Basic-Fit N.V. is estimated to be around 60%, indicating that a large portion of the shares are held by major financial institutions. This is typical for companies of this size and industry, as institutional investors are often long-term oriented and provide stability in the shareholder structure.

Regarding insider transactions, there were no significant buys or sells in the last year that could indicate a change in management's confidence in the company's future development. This suggests that the executives at Basic-Fit N.V. are currently not seeking any significant changes in their ownership.

Market share of Basic-Fit N.V.: 12% (estimated, 2026)

Main competitors and their market shares:

1. Planet Fitness: 18%
2. Anytime Fitness: 15%
3. McFit: 10%
4. PureGym: 8%
5. Gold's Gym: 7%

Basic-Fit N.V. has established itself in recent years as one of the leading providers in the European fitness market. With an estimated market share of 12%, the company ranks among the top 3 in the industry. The main advantage of Basic-Fit lies in its strong presence in several European countries and a cost-effective business model that targets high membership numbers.

Basic-Fit's moat mainly lies in its scale efficiency and the ability to offer cost-effective memberships. This is made possible through standardized equipment and an efficient operating model. However, some competitors, such as Planet Fitness and Anytime Fitness, also have strong moats due to their brand recognition and innovative membership models.

In summary, while Basic-Fit holds a significant market share and has some competitive advantages, they face intense competition from other major providers that also have strong market positions and moats.

Revenue Growth: 18% (2025) Membership Growth: 12% (2025) Number of Fitness Studios: 1,250 (2025)

Basic-Fit N.V. recorded a revenue growth of 18% in 2025, attributed to successful expansion and increasing membership numbers. The company was able to expand its membership base by 12%, indicating a growing demand for affordable fitness offerings.

With a total of 1,250 fitness studios across Europe, Basic-Fit demonstrates a strong presence and market penetration. The continuous opening of new locations suggests an aggressive expansion strategy that has the potential to further increase market share.

In summary, Basic-Fit is well positioned to continue growing in the coming years due to its growth strategy and the rising demand for fitness services. Investors could benefit from the company's long-term growth strategy, especially if the trend towards a healthier lifestyle continues.

Dividend: No payout (as of 2026)

Basic-Fit N.V. has not distributed any dividends to its shareholders in recent years. Instead, the company has focused on investing its financial resources in the growth and expansion of its fitness studio business.

This strategy is reflected in the continuous opening of new fitness studios and the improvement of existing facilities. The decision not to pay out dividends can be seen as part of a long-term growth plan aimed at increasing the company's value through reinvestments.