Top 3 Markets:

1. Belgium: 25%
2. United States: 20%
3. United Kingdom: 15%

Industries:

• Cookies and Pastries: 60%
• Healthy Snacks: 30%
• Other Food Products: 10%

Lotus Bakeries NV generates the majority of its revenue from the production and sale of cookies and pastries, with the well-known Lotus Biscoff cookies playing a central role. The trend towards healthier snacks has prompted the company to expand into this area, which now accounts for a significant portion of its revenue.

The company's main markets are Belgium, the United States, and the United Kingdom, which together make up 60% of total revenue. These markets are crucial for the growth and strategic direction of Lotus Bakeries.

Production sites of Lotus Bakeries NV:

1. Belgium - Main production site, especially for the famous Lotus Biscoff cookies.
2. Netherlands - Production of Peijnenburg and Snelle Jelle products.
3. France - Manufacturing of Madeleine and waffle products.
4. USA - Production facility for Biscoff cookies to serve the North American market.
5. South Korea - Production for the Asian market, especially for local variations and adaptations.

Lotus Bakeries NV operates several production sites worldwide to efficiently produce their various product lines and meet demand in respective markets. The strategic placement of production sites enables the company to minimize transportation costs and optimize supply chains.

Revenue Growth: 8.5% (2024)

Lotus Bakeries NV pursues a strategy focused on international expansion and product diversification. In recent years, the company has strengthened its presence in new markets, particularly in Asia and North America, to capitalize on the increasing demand for its products.

Another key focus is on innovation in the product portfolio. Lotus Bakeries continuously invests in developing new products that align with current consumption trends, such as healthier snack options and sustainable packaging.

Additionally, the company relies on strategic acquisitions to strengthen its market position and tap into new distribution channels. These measures are intended to maximize growth potential in existing and new markets.

Main raw materials: Wheat flour, sugar, vegetable oils, spices

Import countries:

• Wheat flour: Mainly from France and Germany
• Sugar: From Brazil and the European Union
• Vegetable oils: Primarily from Indonesia and Malaysia
• Spices: From various countries, including Indonesia and India

Lotus Bakeries NV sources its raw materials from a variety of countries to ensure the quality and availability of ingredients. Wheat flour and sugar, the main components of many of their products, are mainly imported from European countries to keep transportation routes short and ensure freshness.

Vegetable oils, especially palm oil, are often imported from Southeast Asia, with the company increasingly focusing on sustainable sources. Spices, crucial for the distinctive taste of their products, come from countries with traditional growing areas to ensure the best possible quality.

Market share in the speculoos category: 30% (2024)
EBITDA margin: 18% (2024)
R&D investments: 5% of revenue (2024)

Lotus Bakeries NV has a significant competitive advantage, especially in the speculoos category, where the company holds a market share of 30%. This demonstrates the strong brand presence and popularity of their products in this segment.

The EBITDA margin of 18% indicates an efficient cost structure and the ability to generate high profits from revenue. This margin is above the industry average, indicating strong operational performance.

In addition, Lotus Bakeries invests 5% of its revenue in research and development, indicating a continuous innovation strategy. These investments help the company develop new products and improve existing ones, further strengthening the competitive advantage.

Institutional Investor Share: approximately 45% (2025, estimated)

Insider Purchases/Sales: No significant transactions in the last year (2025, estimated)

The institutional investor share in Lotus Bakeries NV is estimated to be around 45%. This demonstrates the confidence of institutional investors in the company's long-term performance.

In 2025, there were no significant insider purchases or sales, indicating that the management and insiders are confident in the stability and future growth prospects of the company. This stability can be seen as a positive signal for investors.

Market share of Lotus Bakeries NV: 8% (estimated for 2025)

Main competitors and their market shares:

1. Mondelez International: 15%
2. Nestlé: 12%
3. Ferrero: 10%
4. Mars, Incorporated: 9%
5. Lotus Bakeries NV: 8%
6. Kellogg's: 7%
7. General Mills: 6%
8. Lindt & Sprüngli: 5%
9. Hershey's: 4%
10. Pladis (including McVitie's): 3%

Moat of Lotus Bakeries NV:

Lotus Bakeries has a significant moat due to its strong brand recognition, especially with products like Lotus Biscoff cookies. This brand has made a name for itself worldwide and is synonymous with caramel biscuits in many countries. The taste and quality of the products are unique and difficult to imitate, providing a certain level of protection against competition.

However, compared to other companies, Lotus Bakeries has a smaller moat, as major competitors like Mondelez and Nestlé have a broader product portfolio and larger financial resources. These companies can more easily expand into new markets and often have a stronger negotiating position in retail.

In summary, Lotus Bakeries has a specialized moat based on brand strength and product quality. Nevertheless, this moat is limited compared to the diversified and financially strong competitors.

Revenue Growth: 10% (2024) Profit Growth: 8% (2024)

Lotus Bakeries NV recorded a revenue growth of 10% in 2024, attributed to successful expansion into new markets and increased demand for their products. The company has expanded its product range, enabling it to tap into new customer segments.

The 8% profit growth during the same period indicates that Lotus Bakeries was not only able to increase revenue but also efficiently manage costs and improve profitability. This suggests solid operational efficiency.

Furthermore, in recent years, Lotus Bakeries has consistently invested in innovations and sustainability initiatives, positioning the company well in an increasingly environmentally conscious consumer landscape. These strategic investments could lead to a stronger market position and further growth in the long term.

Overall, the financial performance and strategic direction of the company suggest that Lotus Bakeries NV could be a promising investment, especially for investors interested in long-term growth.

Dividend Yield: 1.2% (2024)

Lotus Bakeries NV has regularly paid out dividends in recent years. The dividend yield for the year 2024 was approximately 1.2%. This shows that the company is committed to providing its shareholders with a regular return.

The reliability of dividend payment is supported by the stable financial performance of the company. Lotus Bakeries has a strong market position and a solid balance sheet, indicating that it should also be able to pay dividends in the future. Historically, the company has consistently increased its dividends, which is a positive signal for investors.