Revenue distribution by sectors:

• Self-storage: 100%

TOP 3 Markets:

1. France: approx. 35%
2. Netherlands: approx. 25%
3. Sweden: approx. 20%

Shurgard Self Storage Ltd is a leading company in the self-storage sector and generates its revenues exclusively from this industry. The company's main markets are France, the Netherlands, and Sweden, which together account for the majority of the income. These markets are particularly strong due to the high demand for storage solutions in urban areas and Shurgard's established market presence.

Production: No physical production

Shurgard Self Storage Ltd is a company specializing in providing storage space. As an operator of self-storage facilities, the company does not produce physical products. Instead, it offers services by renting storage space to individuals and businesses.

Shurgard's main activity is to operate, maintain, and manage warehouses located in various European countries. The company invests in the construction, renovation, and management of these facilities to provide its customers with secure and accessible storage solutions.

Current Expansion Strategy: Opening 20 new locations annually (2025)

Technology Investments: €10 million for digital platforms (2025)

Sustainability Goals: 30% reduction in energy consumption by 2030

Shurgard Self Storage Ltd is pursuing a growth strategy focused on geographic expansion, technological innovation, and sustainability. The company plans to open approximately 20 new locations annually to strengthen its market presence in Europe. This expansion will be supported by targeted investments in high-growth regions.

In addition, Shurgard is investing in digital platforms and technologies to enhance customer service and increase operational efficiency. Investments totaling €10 million are planned for 2025 to drive digital transformation.

Another key focus is sustainability. Shurgard has committed to reducing energy consumption by 30% by 2030. This will be achieved through the use of energy-efficient technologies and sustainable construction practices.

Main materials: Steel, concrete, wood

Countries of origin:

• Steel: Germany, China
• Concrete: Belgium, Netherlands
• Wood: Scandinavian countries (Sweden, Finland)

Shurgard Self Storage Ltd operates in the field of providing storage space and mainly requires building materials such as steel, concrete, and wood for the construction and maintenance of its facilities. Steel is often imported from Germany and China, as these countries are major steel producers and offer competitive prices. Concrete is mainly sourced from Belgium and the Netherlands, as the proximity to the production sites minimizes transportation costs. Wood is imported from the Scandinavian countries, known for their sustainable forestry and high-quality wood.

This procurement of materials enables Shurgard to offer high-quality and durable storage solutions.

Market Share in Europe: 20% (estimated, 2025)
Number of Locations: Over 250 (2025)
Customer Satisfaction: 85% (2024)

Shurgard Self Storage Ltd has a significant competitive advantage in Europe, especially due to its strong market presence and number of locations. With an estimated market share of 20%, the company is one of the leading providers in the European self-storage market.

Another advantage is the high customer satisfaction, which stands at 85%. This indicates effective customer service and high-quality services that promote customer retention and loyalty.

Additionally, Shurgard benefits from its established brand and the ability to optimize costs through strategic location selection and efficient operations management. This enables the company to offer competitive prices while remaining profitable.

Institutional Investor Share: 65% (estimated for 2025 based on historical data)

Insider Trades: No significant transactions reported in 2025

The institutional investor share in Shurgard Self Storage Ltd is estimated to be around 65%. This demonstrates the confidence of large institutional investors in the company's business model and market position.

No significant insider transactions were reported in 2025, which could indicate a stable internal assessment of the company's development. A lack of insider buys or sells may also suggest that management does not expect any short-term changes in the company's value.

Market share of Shurgard Self Storage Ltd: 8% (2025, estimated)

Main competitors and their market shares:

1. Public Storage: 12%
2. Extra Space Storage: 10%
3. CubeSmart: 9%
4. Shurgard Self Storage Ltd: 8%
5. Life Storage: 7%
6. U-Haul International: 6%
7. National Storage Affiliates: 5%
8. Safestore Holdings: 4%
9. Big Yellow Group: 3%
10. Iron Mountain: 2%

Economic moat of Shurgard Self Storage Ltd:

Shurgard Self Storage Ltd has a moderate economic moat, mainly supported by its strong brand presence in Europe and a well-diversified network of locations. The company benefits from high customer satisfaction and an efficient operational system that optimizes the management of its facilities.

Compared to its competitors, Shurgard has a geographical advantage in Europe, where it holds a leading position. However, the economic moat is less pronounced compared to larger U.S. companies like Public Storage and Extra Space Storage, as they have larger networks and a stronger financial base.

Competitors, especially Public Storage and Extra Space Storage, have a significant advantage due to their size and economies of scale, allowing them to expand aggressively into new markets and reduce costs. These factors contribute to a stronger economic moat, posing challenges for Shurgard, especially when it comes to expanding outside of Europe.

Revenue Growth: 8.5% (2024)
Profit Growth: 10.2% (2024)
Market Share in Europe: 20% (2024)

Shurgard Self Storage Ltd achieved a revenue growth of 8.5% in 2024, driven by the increasing demand for self-storage solutions in Europe. The company has strengthened its market position through strategic expansions and the enhancement of existing facilities.

The profit growth of 10.2% in the same year indicates that Shurgard operates efficiently and benefits from economies of scale. The strong presence in Europe with a market share of 20% underscores the company's competitiveness in a growing market.

In addition, Shurgard is investing in digital solutions and sustainable practices to optimize operations and reduce its ecological footprint. These initiatives could lead to long-term cost savings and improved customer retention.

Given these factors, Shurgard Self Storage Ltd could be an attractive investment for investors interested in a stable and growing market.

Dividend Yield: 3.2% (2025, estimated)
Dividend History: Continuous payout for several years

Shurgard Self Storage Ltd has regularly distributed dividends in recent years. The dividend yield was last around 3.2%, which can be considered solid compared to other companies in the real estate industry.

The reliability of Shurgard's dividend payments is supported by its stable business development and continuous demand for self-storage solutions. The company has a strong market position in Europe, contributing to revenue stability and the ability to pay dividends.

In the past, management has committed to returning a significant portion of profits to shareholders, indicating a continued dividend policy.