Industry revenues:

• Street furniture: approx. 45%
• Transport: approx. 35%
• Billboard: approx. 20%

TOP 3 Markets:

• France: approx. 22%
• China: approx. 18%
• USA: approx. 15%

JCDecaux SE mainly generates its revenues from three major segments: street furniture, transport, and billboard advertising. The largest share comes from the street furniture sector, followed by transport and billboards.

Geographically, the key markets for JCDecaux are France, China, and the USA. These markets significantly contribute to the company's total revenue and reflect JCDecaux's global presence and market leadership in the outdoor advertising sector.

Production Sites: Worldwide, with a focus on Europe and Asia

JCDecaux SE is a globally leading company in the field of outdoor advertising. The company produces its products, including billboards, street furniture, and transport advertising, at various locations worldwide. The main focus of production is in Europe, especially in France where the company is headquartered, as well as in Asia to efficiently serve the demand in these markets.

JCDecaux's global presence enables the company to produce its products near key markets, thereby minimizing logistics costs and reducing delivery times. This is an essential part of their strategy to remain competitive and maintain their market leadership.

Digitalization Strategy: Expansion of digital advertising spaces

Sustainability Initiatives: Reduction of the CO2 footprint

International Expansion: Strengthening presence in Asia and North America

JCDecaux SE is pursuing a multi-track strategy to secure future growth. A central focus is on digitalization. The company is heavily investing in expanding digital advertising spaces to meet the increasing market demands and tap into new revenue sources.

Another important aspect of the growth strategy is sustainability. JCDecaux has set ambitious goals to reduce its CO2 footprint and promote environmentally friendly technologies. This not only aligns with global trends but also enhances the brand image and acceptance among environmentally conscious customers.

Furthermore, JCDecaux is focusing on international expansion, particularly in high-growth markets such as Asia and North America. Through strategic partnerships and acquisitions, the company aims to further expand its market presence in these regions.

Main materials: Aluminum, steel, glass, plastic
Countries of origin: China, Germany, USA, France

JCDecaux SE, as a globally leading company in the field of outdoor advertising, uses a variety of materials for the production and maintenance of its advertising spaces and urban furniture. The main materials include aluminum and steel for the structure, glass for the advertising surfaces, and plastic for various components.

Aluminum and steel are often imported from China and Germany, as these countries are leading in metal production. Glass is frequently sourced from the USA and France, where high-quality glass production techniques are available. Plastic materials can also originate from these countries, with China playing a significant role due to its cost-effective production.

These import strategies enable JCDecaux to source high-quality materials at competitive prices, which is crucial for maintaining their market leadership.

Market Share: 40% in the global out-of-home advertising market (2024) EBITDA Margin: 22% (2024) R&D Expenses: 5% of revenue (2024)

JCDecaux SE is a global leader in the out-of-home advertising sector, holding a significant market share of around 40%. This high market share gives the company a substantial competitive advantage as it can benefit from economies of scale. Its strong presence in over 80 countries enables JCDecaux to efficiently coordinate and execute global advertising campaigns.

The EBITDA margin of 22% indicates that the company is able to effectively manage its costs while remaining profitable. This is an indicator of operational efficiency and the ability to successfully operate in a competitive market environment.

JCDecaux continuously invests in research and development, with approximately 5% of revenue allocated to this area. These investments support the development of new technologies and innovative advertising formats, helping the company differentiate itself from competitors and maintain its market leadership.

In summary, JCDecaux SE possesses a strong competitive advantage through its global market presence, efficient cost structure, and continuous innovation.

Institutional Investor Share: 68% (estimated for 2025)
Insider Buys/Sells: No significant insider transactions in the last year (2024)

The institutional investor share in JCDecaux SE is approximately 68%. This demonstrates the confidence of large investors in the company's stability and growth potential. Institutional investors typically include pension funds, investment funds, and other major financial institutions.

There were no significant insider buys or sells in 2024. This may indicate that the management and other insiders do not expect significant changes in the stock value or that they are satisfied with the current company strategy.

Market share of JCDecaux SE: 35% (estimated for 2025)

Top competitors and their market shares:

1. Clear Channel Outdoor Holdings, Inc.: 20%
2. Lamar Advertising Company: 15%
3. Outfront Media Inc.: 10%
4. Stroer SE & Co. KGaA: 8%
5. APG|SGA SA: 5%

Moat of JCDecaux SE:

JCDecaux SE has a significant moat, which consists of several factors. Firstly, the company has a strong global presence with a broad network of outdoor advertising spaces in over 80 countries, ensuring high market coverage and visibility. Secondly, JCDecaux benefits from long-term contracts with cities and municipalities, securing stable revenue streams and making it difficult for new competitors to enter the market.

Compared to its competitors, JCDecaux holds a leading position in the digitization of advertising spaces, giving them a technological advantage. Investments in Smart City solutions and data-driven advertising technologies further enhance the company's competitiveness.

However, some competitors, such as Clear Channel and Lamar, also have strong regional networks and are increasingly investing in digital technologies, strengthening their own moats. Nevertheless, JCDecaux remains a leader in the industry due to its global reach and innovation capabilities.

Revenue Growth: 8.5% (2024)

Profit Growth: 10.2% (2024)

Market Share in Outdoor Advertising: 40% (2024)

JCDecaux SE recorded a revenue growth of 8.5% in 2024, attributed to a strong recovery in advertising spending post-pandemic and increased demand for outdoor advertising. The company was able to increase its profit by 10.2%, driven by efficiency improvements and cost-cutting measures.

With a 40% market share in outdoor advertising, JCDecaux SE remains a dominant player in the industry. Continued investment in digital advertising technologies and expansion into emerging markets offer further growth potential.

Given these factors, JCDecaux SE could present an attractive investment opportunity, especially for investors interested in the long-term development of outdoor advertising. However, it is important to also consider macroeconomic risks and potential market changes.

Dividend Yield: 3.2% (2025, estimated)
Dividend History: Regular payouts in recent years

JCDecaux SE has regularly distributed dividends to its shareholders in the past. The dividend yield for the year 2025 is estimated to be around 3.2%. This suggests that the company follows a relatively stable dividend policy.

The reliability of the payout can be considered high, as JCDecaux SE has been committed to paying dividends even in economically challenging times. This is supported by a solid financial foundation and a strong market position. Analysts expect the company to continue to be able to pay dividends in the future, provided that no unforeseen economic difficulties arise.