Revenue distribution by industry:

• Luxury fashion and leather goods: approx. 70%
• Watches and jewelry: approx. 20%
• Other (including perfumes and cosmetics): approx. 10%

TOP 3 markets:

• China: approx. 35%
• USA: approx. 25%
• Europe (including France): approx. 20%

Kering SA generates the majority of its revenue from the luxury fashion and leather goods sector, which includes brands like Gucci, Saint Laurent, and Bottega Veneta. These brands are particularly strong in the Chinese and U.S. markets, which together account for about 60% of the total revenue. The European market also remains an important revenue driver, especially through tourism and local demand in countries like France and Italy.

Main production sites: Italy, France

Kering SA, a leading luxury goods company, produces the majority of its products in Europe, especially in Italy and France. These countries are known for their expertise in the manufacturing of luxury items, particularly in the fields of fashion, leather goods, and jewelry.

Italy is a central production site for Kering, as many of the company's brands, such as Gucci and Bottega Veneta, have their high-quality leather goods and fashion items manufactured there. France also plays an important role, especially for brands like Saint Laurent and Balenciaga, which produce their fashion collections there.

The focus on European production sites enables Kering to ensure the quality and craftsmanship of its products, which is crucial for the luxury market.

Revenue growth: 10% (estimated 2024)
Profit growth: 8% (estimated 2024)

Kering SA pursues a strategy based on strengthening its luxury brands, geographical expansion, and digitalization. The company heavily invests in the development of its existing brands such as Gucci, Saint Laurent, and Bottega Veneta to increase their market share and enhance brand awareness.

Another focus is on expanding into high-growth markets, especially in Asia and North America. Kering plans to expand its presence in these regions through new retail locations and intensified marketing activities.

Additionally, Kering is leveraging digitalization to enhance the customer experience and boost online sales. This includes investments in e-commerce platforms and the use of data analytics to develop personalized customer offerings.

Sustainability is also a key component of the growth strategy. Kering is committed to reducing its environmental impact and implementing sustainable practices throughout the supply chain. This is intended not only to strengthen the brand image but also to enable long-term cost savings.

Leather: Mainly from Italy and France
Wool: Australia and New Zealand
Cashmere: Mongolia and China
Cotton: USA and India
Gold and Precious Metals: South Africa and Canada

Kering SA, as a leading luxury fashion company, imports a variety of raw materials necessary for the production of its high-quality products. Leather is one of the most important raw materials and is mainly sourced from Italy and France, where there is a long tradition of leather processing.

Wool is often imported from Australia and New Zealand, as these countries are known for their high-quality wool production. Cashmere, another important material for luxury fashion, mainly comes from Mongolia and China, famous for their cashmere goats.

Cotton, used in many textiles, is frequently imported from the USA and India, two of the largest cotton producers worldwide. For jewelry and accessories, Kering sources precious metals such as gold from South Africa and Canada, significant producers of precious metals.

These raw materials are carefully selected to ensure Kering's high quality standards and to support the company's sustainability goals.

Market share in the luxury segment: 12% (2024, estimate)
EBIT margin: 27% (2024)
Brand portfolio: Gucci, Saint Laurent, Bottega Veneta, Balenciaga

Kering SA has a significant competitive advantage in the luxury goods market, supported by a strong brand portfolio and a high EBIT margin of 27%. The brands Gucci, Saint Laurent, Bottega Veneta, and Balenciaga are globally recognized and contribute significantly to the company's market position.

The market share of approximately 12% in the luxury segment shows that Kering holds a significant position among the leading luxury goods conglomerates. This position is strengthened by continuous investments in brand development, innovation, and digital transformation.

In addition, Kering benefits from a global presence and a diversified product range, allowing the company to flexibly respond to various market trends. This secures Kering a sustainable competitive advantage over smaller or less diversified competitors.

Institutional investor share: approx. 70% (2025, estimated)

Insider purchases/sales: No significant transactions in the last year (2024)

The institutional investor share in Kering SA is around 70%, which is typical for large publicly traded companies. These investors include pension funds, investment funds, and other major financial institutions that typically seek long-term investments.

In 2024, there were no significant insider purchases or sales, indicating that the management and other insiders have confidence in the current corporate strategy and are not making any significant changes to their holdings. This can be seen as a positive signal of stability and confidence in the company's future development.

Market share of Kering SA: 12% (estimated for 2025)

Top competitors and their market shares:

1. LVMH (Moët Hennessy Louis Vuitton): 22%
2. Hermès International: 15%
3. Chanel: 14%
4. Kering SA: 12%
5. Richemont: 10%
6. Prada: 8%
7. Burberry: 7%
8. Gucci (part of Kering): 6% (within the Kering share)
9. Versace: 4%
10. Dolce & Gabbana: 2%

Moat of Kering SA:

Kering SA has a significant moat due to its strong brands such as Gucci, Saint Laurent, and Bottega Veneta. These brands have high brand awareness and loyalty, ensuring a stable customer base. Additionally, Kering benefits from a diversified product range and a global presence, making the company resilient to market fluctuations.

Compared to its competitors, LVMH has the strongest moat as it has a wide portfolio of luxury brands ranging from fashion to wines and perfumes. Hermès excels in exclusivity and craftsmanship, which also represents a strong moat.

While Kering has a solid moat, it is somewhat weaker compared to LVMH and Hermès, as these companies have even more diversified and exclusive brands. Nevertheless, Kering remains a strong player in the luxury segment that could further strengthen its moat through strategic acquisitions and innovations.

Revenue growth: 9.8% (2024) EBITDA growth: 7.5% (2024) Market share in the luxury segment: 12% (2024)

Kering SA recorded a revenue growth of 9.8% in 2024, attributed to strong demand for luxury goods and successful expansion into new markets. The 7.5% EBITDA growth indicates that the company was able to improve its operational efficiency, despite challenges posed by rising costs in the supply chain.

The 12% market share in the luxury segment underscores Kering's strong position compared to its competitors. Continued investment in brands like Gucci and Yves Saint Laurent, along with a strategic focus on sustainability and digital transformation, could further strengthen growth potential.

Overall, the financial performance and strategic direction suggest that Kering SA represents a solid investment, especially for investors interested in long-term growth in the luxury goods market.

Dividend yield: 2.8% (2024) Dividend growth: 5% (2024)

Kering SA reported a dividend yield of 2.8% in 2024, which is competitive compared to other companies in the luxury goods industry. The company increased its dividend by 5% in 2024, indicating solid financial health and continuous growth.

The reliability of Kering SA's dividend payment is supported by its strong market position and stable cash flows. The company has regularly paid dividends in the past and shows a tendency to increase them, indicating a sustainable dividend policy.