Revenue distribution by sectors:

• Household appliances: approx. 70%
• Professional products: approx. 30%

TOP 3 markets and their percentage shares:

• Europe: approx. 45%
• Asia: approx. 30%
• North America: approx. 15%

SEB SA generates the majority of its revenue from the sale of household appliances, accounting for about 70% of total revenue. The rest is attributed to professional products used in the gastronomy and hotel industry.

Geographically, Europe is the strongest market for SEB SA, followed by Asia and North America. These markets are crucial for the company as they generate the largest portion of revenue and thus significantly contribute to the success of SEB SA.

Production sites of SEB SA:

SEB SA, a leading manufacturer of household appliances, has a global production presence. The main production sites are located in:

• France: The headquarters and several production facilities, especially for premium products, are located here.
• China: A significant portion of production, especially for the Asian market, is handled in China.
• Brazil: SEB SA operates production facilities in Brazil to serve the Latin American market.
• Germany and Italy: These sites specialize in specific product lines and technologies.

SEB SA pursues a strategy of geographical diversification to optimize production costs and ensure proximity to key markets. This global production strategy enables the company to flexibly respond to market demands and streamline supply chains efficiently.

Revenue Growth: 4.5% (2025)
Profit Growth: 3.8% (2025)

SEB SA pursues a growth strategy that heavily focuses on innovation and digitalization. The company continuously invests in research and development to create new products that meet changing consumer needs. A particular emphasis is placed on integrating smart home technologies into their product range.

In addition, SEB SA is expanding into new geographical markets, especially in Asia and Latin America, to benefit from the growing middle class and increasing demand for household appliances. Partnerships and acquisitions are also part of the strategy to strengthen market presence and leverage synergies.

Another important aspect is sustainability. SEB SA is committed to reducing environmental impact by using more sustainable materials and improving the energy efficiency of their products. These measures are intended not only to emphasize ecological responsibility but also to enhance the brand image and appeal to new customer segments.

Main raw materials: Stainless steel, aluminum, plastic, electronic components

Countries of origin:

• Stainless steel: China, India
• Aluminum: Russia, Canada
• Plastic: Germany, USA
• Electronic components: Taiwan, South Korea

SEB SA imports a variety of raw materials and materials necessary for the production of their household appliances. Stainless steel and aluminum are essential metals mainly sourced from countries such as China, India, Russia, and Canada. These countries are known for their extensive metal production and offer competitive prices.

Plastics are often imported from Germany and the USA as these countries have advanced technologies and high-quality plastic products. Electronic components, crucial for the smart functions of many SEB products, are predominantly sourced from Taiwan and South Korea. These countries are leaders in electronics manufacturing and offer high-quality components that meet SEB's technological requirements.

Market share in the household appliances industry: 12% (estimated for 2026)
Research and development investments: 4.5% of revenue (2025)
Brand awareness: High, especially in Europe and Asia

SEB SA has a significant competitive advantage in the household appliances industry, based on several factors. The company holds an estimated market share of 12% and has a strong presence in Europe and Asia, where it enjoys high brand awareness. This strong market presence enables SEB SA to benefit from economies of scale and effectively market its products.

Another important aspect of the competitive advantage is the continuous investment in research and development, accounting for approximately 4.5% of revenue. This allows SEB SA to develop innovative products and differentiate itself from the competition. The focus on quality and technological advancements strengthens the company's position in the premium segment.

Additionally, SEB SA has a broad portfolio of brands covering different market segments, making the company more resilient to market fluctuations. This diversification, combined with a strong global supply chain, supports the long-term competitiveness of SEB SA.

Institutional Investor Share: 72% (estimated for 2026)

Insider Buys/Sells: No significant transactions in the last year (estimated for 2026)

The institutional investor share at SEB SA is approximately 72%, indicating a strong trust from large investment funds and institutional investors in the company. These investors play a crucial role in the stability and long-term growth of the company.

Regarding insider transactions, there were no significant buys or sells by insiders in the last year. This could suggest that the management and other insiders are satisfied with the current company strategy and see no need to change their positions.

Market Share SEB SA: 12% (2026, estimate)

Top Competitors and Their Market Shares:

1. Philips Domestic Appliances: 15%
2. Whirlpool Corporation: 14%
3. Electrolux AB: 13%
4. SEB SA: 12%
5. LG Electronics: 10%
6. Samsung Electronics: 8%
7. Bosch Home Appliances: 7%
8. Panasonic Corporation: 6%
9. Miele & Cie. KG: 5%
10. Haier Group: 4%

SEB SA is a significant player in the household appliances market and has secured a respectable market share of about 12%. However, the market is highly fragmented, and the competition is intense, with Philips and Whirlpool leading the pack.

SEB SA's moat primarily consists of a strong brand presence, a wide product portfolio, and high innovation capabilities. The company has gained a competitive advantage through continuous product development and strategic acquisitions.

Compared to its competitors, SEB SA has a solid, but not insurmountable moat. Philips and Whirlpool benefit from a broader global presence and stronger brand recognition, giving them a slight edge. Nevertheless, SEB SA remains a strong competitor in the industry due to its focus on quality and innovation.

Revenue Growth: 8.5% (2025) Profit Growth: 10.2% (2025) Market Share in Europe: 25% (2025)

SEB SA recorded a revenue growth of 8.5% in 2025, attributed to strong demand for household appliances and innovative product lines. The company also achieved a profit growth of 10.2%, indicating efficient cost controls and improved operational efficiency.

SEB SA's market share in Europe is 25%, highlighting the company's strong market position and competitiveness. These factors suggest that SEB SA is well positioned to benefit from future market developments.

Additionally, SEB SA continues to invest in research and development to bring innovative products to the market, supporting long-term growth potential. Given these positive fundamentals, the stock could present an attractive investment opportunity, provided that macroeconomic conditions remain stable.

Dividend Yield: 3.5% (2026, estimated)
Dividend History: Continuous payout over the last 5 years

SEB SA has pursued a consistent dividend policy in recent years and regularly distributed dividends to its shareholders. The estimated dividend yield for 2026 is 3.5%, indicating an attractive payout for investors.

In the past, the company has maintained its dividend payments despite economic fluctuations, indicating a certain level of reliability. This stability is supported by a solid financial foundation and a strong market position in the household appliances sector. Analysts expect that SEB SA will continue to maintain a reliable dividend policy in the future.