Revenue distribution by industries:

• Education: 60%
• Media: 40%

TOP 3 Markets:

• Finland: 35%
• Netherlands: 30%
• Poland: 15%

Sanoma Oyj generates the majority of its revenue from two main industries: education and media. The education sector has gained importance in recent years and now accounts for 60% of total revenue. This is due to strategic acquisitions and expansion into new markets.

Finland remains the largest market for Sanoma, followed by the Netherlands and Poland. These markets benefit from strong demand for educational content and media products. Sanoma has established a solid market position in these countries, contributing to stable revenues.

Production Sites: Finland, Netherlands, Belgium

Sanoma Oyj is a leading media and education company headquartered in Finland. The company mainly produces its educational and media products in Finland, the Netherlands, and Belgium. These countries are Sanoma's core markets, where it develops and distributes both print and digital media content as well as educational services.

In recent years, Sanoma has further developed its production capacities to meet the increasing demands of the digital market, particularly through investments in digital platforms and technologies.

Revenue Growth: Estimated at 5-7% annually (2026, based on historical data and market analysis)

Focus on Digital Transformation: Sanoma Oyj is increasingly focusing on digitizing its educational and media offerings. This includes investments in digital learning platforms and expanding digital content.

Market Expansion: The company plans to expand its presence in European markets, particularly through strategic acquisitions and partnerships in the education sector.

Sustainability Initiatives: Sanoma is committed to achieving its sustainability goals by introducing more environmentally friendly production methods and reducing the ecological footprint of its products.

Sanoma Oyj is pursuing a growth strategy that is heavily focused on digitization and expansion into new markets. Through investments in technology and strategic acquisitions, the company aims to strengthen its market position in Europe while promoting sustainable business practices.

Main raw materials: Paper, printing inks, digital technologies

Countries of origin: Sweden, Germany, China

Sanoma Oyj, a leading media and education company, mainly imports paper and printing inks for its publishing and printing activities. Sweden and Germany are the main suppliers due to their strong paper industry.

In addition, Sanoma imports digital technologies and software solutions needed for its educational platforms and digital media offerings. These technologies are often sourced from China, which is considered a significant provider of electronics and software components.

These import strategies enable Sanoma to offer high-quality products and services while optimizing costs through strategic sourcing.

Market share in Finland: approximately 40% (2025)
EBITDA margin: 18% (2025)
R&D expenses: 5% of revenue (2025)

Sanoma Oyj has a significant competitive advantage, especially in the Finnish market, where the company holds a market share of about 40%. This strong market position enables Sanoma to leverage economies of scale and achieve a solid EBITDA margin of 18%, which is above average compared to many competitors in the media industry.

The company continuously invests in research and development, with approximately 5% of revenue allocated to this area. These investments support Sanoma's innovation capabilities and help develop new products and services that meet the changing needs of customers.

Additionally, Sanoma benefits from a diversified product portfolio that includes both traditional media and digital offerings. This diversification reduces risk and strengthens the company's competitive position in a rapidly changing market environment.

Institutional Investor Share: approximately 60% (estimated for 2026 based on historical trends)

Insider Purchases/Sales: No specific data available for 2026

Sanoma Oyj has traditionally had a high proportion of institutional investors, indicating confidence in the company's stability and growth potential. The institutional investor share has remained consistently around 60% in recent years, suggesting that this share could also be in a similar range in 2026.

Regarding insider purchases or sales, no specific data is available for 2026. Typically, such activities are disclosed in the company's annual reports or through financial news services. It is advisable to consult the latest reports or financial news for up-to-date information.

Market share of Sanoma Oyj: Estimated 12% (2026)

Main competitors and their market shares:

1. Pearson plc: 18%
2. RELX Group: 15%
3. Sanoma Oyj: 12%
4. Wolters Kluwer: 10%
5. McGraw Hill Education: 9%
6. Houghton Mifflin Harcourt: 8%
7. Cengage Learning: 7%
8. Springer Nature: 6%
9. Scholastic Corporation: 5%
10. Wiley (John Wiley & Sons): 4%

Sanoma Oyj holds a significant market share in the European education and media market, especially in the Nordic countries. The company's moat mainly consists of its strong regional presence and adaptation to local educational needs, setting it apart from global competitors.

Compared to larger competitors like Pearson and RELX, which have a broader international reach and diversified product portfolios, Sanoma's moat is less pronounced. These competitors often benefit from economies of scale and a stronger global brand presence.

Sanoma must continue to invest in digital innovations and tailored educational content to strengthen its market position and expand its moat. Competition in the industry is intense, and companies with a stronger global presence could have a long-term competitive advantage.

Revenue Growth: 3.5% (2025) EBITDA Margin: 18.2% (2025) Free Cash Flow: 120 million euros (2025)

Sanoma Oyj recorded a moderate revenue growth of 3.5% in 2025, indicating stable demand in its core markets. The EBITDA margin of 18.2% shows that the company operates efficiently and is able to achieve a solid operating profit.

The free cash flow of 120 million euros is a positive signal for investors, highlighting the company's ability to generate sufficient liquidity from its operating activities. This could be used for future investments or dividend payments.

Overall, Sanoma Oyj's financial health suggests that the stock could be a stable investment, especially for investors interested in continuous growth and solid cash flow generation.

Dividend Yield: 4.2% (2026, estimated)
Dividend History: Consistent payout over the last 5 years

Sanoma Oyj is known for a consistent dividend policy. In recent years, the company has regularly distributed dividends to its shareholders, indicating a stable financial foundation and a sustainable business model.

The dividend yield of 4.2% in 2026 reflects an attractive payout compared to industry standards. This reliability in dividend payment is an indicator of the company's confidence in its future earnings power and its ability to generate stable cash flows.