Industry Sales:

• Pet Supplies: 100%

TOP 3 Markets:

• Germany: 35%
• France: 20%
• Spain: 15%

Zooplus SE generates its sales entirely from the sale of pet supplies, including pet food and accessories. The German market is the largest single market for the company, followed by France and Spain. Together, these markets account for 70% of total sales and are crucial for Zooplus's growth and market strategy.

Production Sites: No proprietary production facilities

Zooplus SE is a leading online retailer for pet supplies and does not operate its own production facilities. Instead, the company sources its products from various manufacturers and suppliers worldwide. Zooplus's strategy focuses on distribution and logistics to efficiently deliver a wide range of pet products to customers across Europe.

Revenue Growth: Estimated 10-12% annually (2026, based on industry growth) Market Share: Leading position in the European online pet supplies trade

Zooplus SE pursues a strategy aimed at strengthening its market leadership in the European online pet supplies trade. The company continuously invests in enhancing its e-commerce platform to optimize the customer experience and increase customer loyalty.

An essential part of the growth strategy is expanding the product range, particularly through private labels, to improve margins. Additionally, Zooplus focuses on optimizing logistics and supply chains to increase efficiency and reduce delivery times.

Furthermore, the company focuses on entering new markets within Europe and adapting to local needs to leverage growth potential in less saturated markets. The use of data analytics for personalizing offers and improving customer engagement is also a central component of the strategy.

Main raw materials: Pet food, accessories

Main importing countries: Germany, Netherlands, France

Zooplus SE is a leading online retailer for pet supplies in Europe. The company mainly imports pet food and accessories. The raw materials and products are mainly sourced from European countries such as Germany, the Netherlands, and France. These countries are known for their high-quality products in the pet supplies sector.

Zooplus utilizes its strong logistics and distribution networks to ensure efficient supply, supported by strategic partnerships with manufacturers and suppliers in these countries.

Market share: 5.2% (2025, estimate) Revenue growth: 8.9% (2025) EBITDA margin: 6.5% (2025)

Zooplus SE has established itself as one of the leading online retailers for pet supplies in Europe. The company's competitive advantage lies primarily in its strong online presence and wide range of products, which allows it to reach a large customer base.

The company benefits from the increasing digitization and the trend towards online shopping, especially in the pet segment. Through investments in logistics and customer service, Zooplus has been able to shorten its delivery times and increase customer satisfaction, leading to a revenue growth of 8.9% in 2025.

Despite intense competition in the e-commerce sector, particularly from major platforms like Amazon, Zooplus has a significant competitive advantage due to its specialization and focus on the pet market. The EBITDA margin of 6.5% shows that the company operates profitably, even though it operates in a price-sensitive market.

Institutional Investor Share: 70% (estimated for 2026)
Insider Buys/Sells: No significant transactions reported (as of 2026)

The institutional investor share in zooplus SE is estimated to be around 70%. This suggests that a large portion of the shares are held by major investment funds, pension funds, and other institutional investors, indicating a certain level of trust in the company's long-term stability and growth potential.

Regarding insider transactions, no significant buys or sells were reported for the year 2026. This could indicate that the management and other insiders currently do not expect drastic changes in the stock's value or that they are satisfied with the current valuation.

Market share of zooplus SE: 12% (2026, estimate)
Major competitors and their market shares:

1. Amazon (Pet Supplies): 25%
2. Chewy: 18%
3. Petco: 15%
4. Fressnapf: 10%
5. Walmart (Pet Supplies): 8%

Zooplus SE has established itself as one of the leading online retailers for pet supplies in Europe. The market share of 12% demonstrates a strong presence, especially in the European market where the company focuses its main activities.

The moat of zooplus SE mainly lies in its specialized focus on pet supplies and its established logistics and supply chain in Europe. This enables the company to ensure high customer satisfaction and build a loyal customer base.

Compared to competitors like Amazon and Chewy, which have larger resources and a broader product range, the moat of zooplus SE is less pronounced. These competitors have advantages due to their size and economies of scale, allowing them to offer competitive prices and a wider range of products.

Zooplus SE must continue to invest in its niche strategy and customer retention to maintain and expand its market share. Competition from larger players remains a significant challenge, especially regarding pricing and product availability.

Revenue Growth: 18% (2025)
EBITDA Margin: 6.5% (2025)
Market Share in Europe: 12% (2025)

Zooplus SE recorded a revenue growth of 18% in 2025, attributed to strong demand in the online pet supplies trade. The EBITDA margin of 6.5% indicates that the company operates profitably and manages its costs efficiently.

With a market share of 12% in Europe, Zooplus holds a solid position in the market, reflecting strong customer loyalty and a wide range of products. The continuous expansion into new European markets and the improvement of logistics and supply chain processes support the company's growth potential.

In summary, Zooplus SE presents an attractive investment opportunity due to its strong revenue growth, solid market position, and efficient cost structure. However, potential investors should also keep an eye on competitive intensity and economic conditions.

Dividend payment: No dividend (2026)

Zooplus SE has not paid any dividends in the past and continues this course in 2026 as well. The company reinvests its profits in growth and expansion to strengthen its market position in online pet supplies retail.

This strategy is reflected in the continuous focus on revenue growth and market share gains, rather than distributing short-term returns to shareholders. Therefore, investors should focus on long-term value appreciation rather than regular dividend payments with Zooplus.