Food and Beverages: approx. 50%
Retail: approx. 30%
Raw Materials and Mining: approx. 20%

Top 3 Markets:

1. Vietnam: approx. 70%
2. Southeast Asia (excluding Vietnam): approx. 20%
3. International Markets (Rest of the World): approx. 10%

The Masan Group Corporation generates the majority of its revenues from the food and beverages sector, followed by retail and raw materials. Vietnam remains the dominant market, with the majority of revenue generated here. Expansion into other Southeast Asian countries also significantly contributes to revenues, while international markets represent a smaller but growing share.

Production Sites: Vietnam (main site), additional sites in Southeast Asia

Masan Group Corporation is a leading company in Vietnam operating in various sectors including consumer goods, food, and beverages. The main production site is located in Vietnam where the company manufactures its core products.

In addition, Masan Group has expanded its production capacities to other parts of Southeast Asia to meet the growing demand in the region and benefit from the trade advantages within the ASEAN community.

Revenue Growth: Estimated 10-12% annually (2025) Profit Growth: Estimated 8-10% annually (2025)

The Masan Group Corporation pursues a growth strategy that heavily focuses on diversification and expansion into new markets. The company has made significant investments in the retail sector in recent years, particularly through the acquisition and integration of retail chains.

Another key focus is strengthening its position in the food sector, with Masan investing in both improving product quality and expanding its product portfolio. This includes expanding production capacities and introducing new, innovative products.

In addition, Masan is leveraging digitization and technological innovations to achieve efficiency gains and cost reductions. This involves implementing advanced data analytics and automation technologies to increase operational efficiency and enhance the customer experience.

Imported Raw Materials: Copper, Tin, Nickel

Main Import Countries: Chile, Indonesia, Russia

The Masan Group Corporation is a significant company in Vietnam operating in various sectors, including mining and consumer goods. In the mining sector, the company imports important raw materials such as copper, tin, and nickel that are needed for production and further processing.

Chile is one of the largest copper producers globally and therefore an important supplier for the Masan Group. Indonesia is known for its tin production and supplies this raw material in large quantities. Russia is a significant exporter of nickel, which is needed for the manufacturing of batteries and other industrial applications.

These imports are crucial for the production processes of the Masan Group and support their growth strategy in the region.

Market share in the retail sector: 25% (estimated 2025)
EBITDA margin: 18% (2024)
R&D investments: 5% of revenue (2024)

Masan Group Corporation has a significant competitive advantage, especially in the Vietnamese retail and consumer goods market. With an estimated market share of 25% in the retail sector, the company is a dominant player. The strong market position is supported by strategic acquisitions and a wide range of products.

The EBITDA margin of 18% indicates solid profitability, pointing to efficient operations and cost control. Additionally, Masan Group continuously invests in research and development, accounting for about 5% of revenue. These investments promote innovation and help diversify product offerings to align with market trends.

Overall, Masan Group benefits from a strong brand presence, an extensive distribution network, and an ability to quickly adapt to market changes, further enhancing its competitive advantage.

Institutional Investor Share: 48% (estimated, 2025)
Insider Buys/Sells: No significant transactions reported (2025)

The institutional investor share in Masan Group Corporation is estimated to be around 48%. This demonstrates a strong confidence from institutional investors in the company and its future development.

In 2025, no significant insider buys or sells were reported. This could indicate that the management and other insiders have confidence in the current company strategy and the market value of the stocks.

Market share of Masan Group Corporation (MSN): 12% (estimated, 2025)

Top competitors and their market shares:

1. Vingroup (HOSE: VIC): 18%
2. Vinamilk (HOSE: VNM): 15%
3. Hoa Phat Group (HOSE: HPG): 14%
4. Masan Group Corporation (HOSE: MSN): 12%
5. PetroVietnam Gas (HOSE: GAS): 10%
6. Saigon Beer Alcohol Beverage Corp (HOSE: SAB): 8%
7. FPT Corporation (HOSE: FPT): 7%
8. Vietnam National Petroleum Group (HOSE: PLX): 6%
9. Techcombank (HOSE: TCB): 5%
10. Vietcombank (HOSE: VCB): 5%

Moat of Masan Group Corporation:

Masan Group Corporation has a significant moat, characterized by its strong market presence in the consumer goods sector and its vertical integration in food production. This integration allows Masan to reduce costs and control quality, providing a competitive advantage.

Compared to competitors, Vingroup has a larger moat, especially through its diversification into various sectors such as real estate, retail, and technology. Vinamilk benefits from strong brand recognition and an extensive distribution network, which also represents a significant moat.

Overall, Masan has a solid, but not the strongest moat compared to leading companies like Vingroup and Vinamilk. Masan's competitive advantage lies mainly in efficiency and the ability to quickly respond to market changes.

Revenue Growth: 10% (2024) Profit Growth: 8% (2024) Market Share in Retail: 25% (2024)

In 2024, Masan Group Corporation achieved a revenue growth of 10%, attributed to strong performance in its core areas such as consumer goods and retail. Profit growth was at 8%, demonstrating solid profitability despite challenging market conditions.

The company expanded its market share in retail to 25%, indicating successful expansion strategies and increased presence in emerging markets. This market position could lead to further growth opportunities in the long term.

Additionally, Masan Group is investing in innovative technologies and sustainable practices, holding the potential for future efficiency improvements and cost savings. These factors could further enhance the company's competitiveness and make it an attractive investment opportunity.

Dividend yield: 2.5% (2024)
Payout ratio: 45% (2024)

In 2024, Masan Group Corporation recorded a dividend yield of 2.5%. The payout ratio was 45%, indicating that the company distributes a moderate portion of its profits to shareholders.

The reliability of dividend payment depends on several factors, including the financial stability of the company and profit development. In recent years, Masan Group has pursued a consistent dividend policy, indicating a certain level of reliability. Analysts view the dividend policy as sustainable as long as the company maintains its profitability.