Industry Sales:

• Tobacco products: 100% (2025)

TOP 3 Markets:

1. Indonesia: approx. 90%
2. Export markets (Southeast Asia): approx. 5%
3. Other international markets: approx. 5%

PT Hanjaya Mandala Sampoerna Tbk is a leading company in the tobacco industry, generating its revenue mainly from the sale of cigarettes and other tobacco products. The Indonesian market dominates the company's revenue structure, as Indonesia is one of the largest cigarette markets globally. The remaining sales come from exports to other Southeast Asian countries and international markets, which, however, have a smaller share compared to the domestic market.

Production Sites: Indonesia

PT Hanjaya Mandala Sampoerna Tbk (HMSP) mainly produces its products in Indonesia. The company operates several production facilities in the country, including large factories in Surabaya, Karawang, and Pasuruan. These sites are strategically chosen to optimize logistics and efficiently serve the demand in the Indonesian market.

Indonesia is a significant market for tobacco products, and HMSP leverages its local production to reduce costs and streamline supply chains. This enables the company to remain competitive and respond quickly to market changes.

Revenue Growth: Estimated at 5-7% annually (2025 based on industry analysis)

Market Share in Indonesia: Over 30% (2025 estimate)

PT Hanjaya Mandala Sampoerna Tbk, one of the leading tobacco manufacturers in Indonesia, is pursuing a multi-pronged growth strategy. A central element of this strategy is the diversification of its product portfolio to meet changing consumer preferences. This includes the introduction of new tobacco products with reduced risk as well as the adaptation of existing products to better suit the taste and preferences of consumers.

Furthermore, the company is increasing its investment in optimizing its production processes and improving efficiency to reduce costs and increase profit margins. This is achieved through the use of modern technologies and automation.

Another focus is on strengthening market presence in Indonesia through targeted marketing strategies and expanding the distribution network. The company also plans to expand its export markets to capitalize on the growing demand for tobacco products in other Asian countries.

Main Imported Raw Materials: Tobacco, Paper, Flavorings

Countries of Origin:

• Tobacco: USA, Brazil, Turkey
• Paper: China, Japan
• Flavorings: Germany, Switzerland

PT Hanjaya Mandala Sampoerna Tbk mainly imports tobacco, which is essential for the production of their cigarette products. The USA, Brazil, and Turkey are the leading suppliers, as they are among the largest tobacco producers worldwide and provide high-quality tobacco.

In addition, paper for packaging and cigarette production is imported from China and Japan, as these countries have advanced paper manufacturing technologies.

Flavorings used to enhance the taste of cigarettes come from Germany and Switzerland, known for their high-quality and innovative flavors.

Market share in Indonesia: approximately 29% (estimated for 2025)
Gross margin: approximately 20% (estimated for 2025)
Rank in the Indonesian cigarette market: 1st place (as of 2023)

PT Hanjaya Mandala Sampoerna Tbk (HMSP) is one of the leading players in the Indonesian cigarette market. The company benefits from a strong brand portfolio, which includes the well-known brand "Sampoerna A" among others. This strong brand presence gives HMSP a significant competitive advantage.

Another advantage is the extensive distribution infrastructure that enables HMSP to efficiently distribute its products throughout the country. This is particularly important in a geographically challenging market like Indonesia.

Furthermore, HMSP benefits from its affiliation with Philip Morris International, providing access to global resources and technologies. This supports innovation capabilities and the development of new products that can respond to changing consumer preferences.

Institutional Investor Share: Approx. 60% (2025, estimated based on historical trends)

Insider Buys/Sells: No significant changes in the last year (2025, estimated)

The institutional investor share at PT Hanjaya Mandala Sampoerna Tbk traditionally stands at around 60%, attributed to the interest of large investment funds and institutional investors in stable dividends and the company's market position.

Regarding insider buys or sells, there have been no significant changes in the last year. This suggests that the management and other insiders have confidence in the company's long-term stability and growth potential.

Market share of PT Hanjaya Mandala Sampoerna Tbk (HMSP): 29% (estimated for 2025)

Main competitors and their market shares:

1. PT Gudang Garam Tbk: 23%
2. PT Djarum: 21%
3. PT Bentoel Internasional Investama Tbk: 10%
4. PT Wismilak Inti Makmur Tbk: 5%
5. Other smaller companies: 12% (combined)

PT Hanjaya Mandala Sampoerna Tbk (HMSP) is one of the leading players in the Indonesian cigarette market. With an estimated market share of 29% in 2025, the company remains a dominant player. The biggest competitor, PT Gudang Garam Tbk, holds a market share of 23%, followed by PT Djarum with 21%.

HMSP's moat is based on its strong brand recognition, established distribution channels, and a wide range of products that include both traditional and modern tobacco products. These factors provide the company with a significant advantage over its competitors.

However, competitors like PT Gudang Garam Tbk and PT Djarum also possess strong brands and a loyal customer base, strengthening their own moats. In particular, PT Djarum has developed a solid moat through its innovation capabilities and diversification into other business areas.

Overall, HMSP remains in a strong position, but the competition is intense, and the ability to adapt to market changes will be crucial for long-term success.

Revenue Growth: 5.2% (2024) Profit Growth: 4.8% (2024) Market Share in Indonesia: 29% (2024)

PT Hanjaya Mandala Sampoerna Tbk (HMSP) is one of the leading tobacco companies in Indonesia and experienced moderate revenue and profit growth in 2024. The company benefits from its strong market position and a significant market share of 29% in Indonesia, one of the largest tobacco markets in the world.

Despite regulatory challenges and increasing health awareness in the population, the demand for tobacco products in Indonesia remains stable. HMSP has also invested in product innovations and marketing strategies in recent years to strengthen its market position.

In the long term, the company could benefit from diversifying its product range and potentially expanding into other Asian markets. However, investors should keep an eye on regulatory risks and societal trends that could impact the tobacco industry.

Dividend Yield: 5.1% (2024) Dividend History: Continuous payout over the last 5 years

PT Hanjaya Mandala Sampoerna Tbk (IDX:HMSP) is known for its reliable dividend policy. The company has consistently distributed dividends to its shareholders in recent years, indicating a stable financial performance.

The dividend yield of 5.1% in 2024 shows that the company offers an attractive return to its shareholders. This reliability in payout is an indicator of the financial health and the company's ability to generate stable cash flows.