Revenue distribution by sectors:

• Personal care products: 45%
• Food and beverages: 35%
• Household cleaning products: 20%

TOP 3 markets and their percentage shares:

• Indonesia: 70%
• Southeast Asia (excluding Indonesia): 15%
• China: 10%

PT Unilever Indonesia Tbk generates the majority of its revenue from the sale of personal care products, followed by food and beverages, and household cleaning products. The Indonesian market is the most significant, attributed to the strong brand presence and extensive distribution network in the domestic market.

Expansion into other Southeast Asian countries and China also significantly contributes to the revenues, with these markets considered growth areas due to the growing middle class and increasing demand for consumer goods.

Production Sites:

• Cikarang, West Java
• Rungkut, Surabaya

PT Unilever Indonesia Tbk mainly produces its products in two large factories in Indonesia. The first one is located in Cikarang, West Java, and the second one in Rungkut, Surabaya. These locations are strategically chosen to optimize logistics and efficiently serve the demand in the Indonesian market. Both factories are equipped with modern technologies to manufacture a wide range of consumer goods, ranging from household and personal care products to food.

Revenue Growth: Estimated 5-7% annually (2025) Market Expansion: Focus on Southeast Asia and digital channels

PT Unilever Indonesia Tbk is pursuing a strategy aimed at sustainable growth and digital transformation. The company plans to further expand its presence in Southeast Asia to benefit from the growing markets in the region. This includes both entering new markets and deepening existing market share.

Another focus is on digitalization. Unilever Indonesia is investing in e-commerce and digital marketing strategies to increase reach and interact directly with consumers. These measures are intended not only to increase revenue but also to strengthen brand loyalty.

Additionally, the company is focusing on product innovations, especially in the area of sustainable and environmentally friendly products, to meet changing consumer preferences. This strategy is intended to help secure market leadership in the region and ensure long-term growth.

Main Imported Raw Materials:

• Palm oil
• Perfume oils
• Chemical raw materials

Main Import Countries:

• Malaysia
• Singapore
• China

PT Unilever Indonesia Tbk imports a variety of raw materials necessary for the production of their products. Palm oil is one of the most important raw materials and is mainly imported from Malaysia, one of the largest palm oil producers worldwide.

Perfume oils and chemical raw materials needed for the production of cosmetics and household products are often sourced from Singapore and China. These countries are known for their extensive chemical industries and provide a reliable supply chain for these materials.

Market share: 51% in the Indonesian consumer goods market (2024)
EBIT margin: 23% (2024)
Brand awareness: Very high, leading in several product categories

PT Unilever Indonesia Tbk has a significant competitive advantage in the Indonesian market, which is underscored by a high market share of 51% in the consumer goods segment. This dominance is supported by strong brand awareness and a wide product portfolio that leads in several categories.

The EBIT margin of 23% shows that the company operates efficiently and is able to generate high profits from its revenues. This is an indicator of strong operational efficiency and effective cost control.

Additionally, Unilever Indonesia benefits from the global brand strength and resources of the Unilever group, enabling the company to continuously invest in marketing and innovation. This further strengthens its competitive position and allows it to successfully compete against local and international competitors.

Institutional Investor Share: 45% (estimated for 2025) Insider Buys/Sells: No significant transactions reported (as of 2025)

The institutional investor share in PT Unilever Indonesia Tbk is estimated at 45%. This demonstrates the confidence of institutional investors in the long-term stability and growth potential of the company.

No significant insider buys or sells were reported for the year 2025. This suggests that the management and other insiders currently do not anticipate any significant changes in the company's valuation.

Market share of PT Unilever Indonesia Tbk: 17% (2025, estimated)

Top competitors and their market shares:

1. PT Indofood CBP Sukses Makmur Tbk: 15%
2. PT Mayora Indah Tbk: 12%
3. PT Wings Group: 10%
4. PT Nestlé Indonesia: 8%
5. PT GarudaFood Putra Putri Jaya Tbk: 6%

Moat of PT Unilever Indonesia Tbk:

PT Unilever Indonesia Tbk has a significant moat characterized by strong brand recognition, a wide product portfolio, and an extensive distribution infrastructure. These factors enable the company to maintain a leading market position and compete against rivals.

Compared to competitors, Unilever benefits from an established global brand and a long-standing presence in the Indonesian market, creating consumer trust. Additionally, the company leverages economies of scale and an efficient supply chain that provide cost advantages.

However, some competitors like PT Indofood CBP Sukses Makmur Tbk also have strong brands and diversified product offerings, allowing them to gain market share. Competition remains intense, and the ability to differentiate through innovation and adaptation to local preferences is crucial for long-term growth and sustaining the moat.

Revenue Growth: 5.8% (2024) Profit Growth: 4.2% (2024) Market Share in Indonesia: 15% (2024, estimated)

PT Unilever Indonesia Tbk recorded a revenue growth of 5.8% in 2024, indicating stable demand for consumer goods in Indonesia. The profit growth of 4.2% shows that the company is able to effectively manage its costs and remain profitable.

The company holds an estimated 15% market share in the Indonesian consumer goods market. This strong market position provides a solid foundation for future growth, especially in an emerging market like Indonesia, which benefits from a growing middle class and increasing consumer demand.

Additionally, Unilever Indonesia is investing in sustainable practices and innovations to expand its product range and adapt to changing consumer preferences. These strategic initiatives could lead to a stronger market position and improved margins in the long term.

Overall, PT Unilever Indonesia Tbk's stock could be an attractive investment for investors interested in a stable company with growth potential in a dynamic market.

Dividend Yield: 3.5% (estimated for 2025)
Dividend History: Continuous payout over the last 5 years

PT Unilever Indonesia Tbk is known for its reliable dividend policy. The company has consistently distributed dividends in recent years, indicating a stable financial performance and strong cash flow generation.

The estimated dividend yield for 2025 is around 3.5%. This estimate is based on historical payouts and expected company performance. Unilever Indonesia has demonstrated in the past its ability to pay dividends even in economically challenging times, indicating a high reliability of payouts.