Telecommunications: 70%
Internet services: 20%
Digital services: 10%

TOP 3 markets:

1. Malaysia: 85%
2. Indonesia: 10%
3. Thailand: 5%

Maxis Berhad generates the majority of its revenue from the telecommunications sector, particularly through mobile services and fixed-line offerings. A significant portion also comes from internet services, driven by the increasing demand for broadband solutions. Digital services, such as cloud services and IoT solutions, also contribute to revenue, but to a lesser extent.

Maxis Berhad's main market is Malaysia, where the company has a strong market presence and customer base. Indonesia and Thailand are also important markets, but with significantly lower shares of total revenue. These markets offer potential for future growth, especially through the expansion of digital offerings.

Production Sites: Malaysia

Maxis Berhad is a leading telecommunications company in Malaysia. As primarily a service company, Maxis does not produce physical products in the traditional sense. Its main activities focus on operating and maintaining telecommunications infrastructure within Malaysia.

The company operates networks and provides services such as mobile, broadband, and digital solutions. The physical infrastructure, such as mobile towers and data centers, is mainly built and operated in Malaysia.

Revenue Growth: Estimated at 4-6% annually (2025-2027, based on industry forecasts)

Maxis Berhad is pursuing a strategy focused on digital transformation and network enhancements. The company is heavily investing in expanding its 5G infrastructure to maintain its market leadership in the telecommunications sector and meet the increasing demand for fast and reliable mobile data connections.

Another key focus is on expanding digital services, including cloud solutions and IoT (Internet of Things) applications, to tap into new revenue streams. Maxis is also leveraging strategic partnerships and collaborations to develop innovative products and services that meet customer needs.

Additionally, there is an increased emphasis on sustainability and environmentally friendly business practices to enhance long-term corporate value and meet regulatory requirements.

Main Imported Raw Materials/Components: Networking equipment, fiber optic cables, electronic components

Main Supplier Countries: China, South Korea, Japan

Maxis Berhad, as a leading telecommunications provider in Malaysia, mainly imports networking equipment and fiber optic cables that are necessary for the expansion and maintenance of their telecommunications infrastructure. These materials are crucial for the operation and enhancement of their mobile and broadband services.

China is one of the largest suppliers of networking equipment and electronic components, as the country is a significant manufacturer in the electronics industry. South Korea and Japan are also important partners, especially for high-quality fiber optic cables and specialized electronics needed for Maxis Berhad's telecommunications infrastructure. These countries are known for their advanced technology and high quality standards in the production of such materials.

Market Share: 25% (estimated, 2025)
EBITDA Margin: 45% (2024)
Customer Satisfaction: 85% (2024, industry survey)

Maxis Berhad has a significant competitive advantage in the Malaysian telecommunications market. With an estimated market share of 25% in 2025, the company is among the leading providers in Malaysia.

The EBITDA margin of 45% in 2024 demonstrates strong operational efficiency and cost-effectiveness, giving Maxis an edge over many competitors. This margin enables the company to invest in network infrastructure and innovative services.

Additionally, Maxis boasts a high customer satisfaction rate of 85%, indicating strong customer loyalty and service quality. These factors combined strengthen Maxis Berhad's market position and provide a sustainable competitive advantage.

Institutional Investor Share: approximately 45% (2025, estimated)

Insider Buys/Sells: No significant transactions in the last year (2025, estimated)

The institutional investor share in Maxis Berhad is around 45%, indicating a strong trust from institutional investors in the company. These investors are often pension funds, investment funds, and other large financial institutions that pursue a long-term perspective.

In 2025, there were no significant insider transactions, suggesting that the management and other insiders are currently not making major changes to their holdings. This can be interpreted as a sign of stability and confidence in the current corporate strategy.

Market share of Maxis Berhad: 25% (2025, estimated)

Main competitors and their market shares:

1. CelcomDigi Berhad: 30%
2. Telekom Malaysia: 20%
3. U Mobile: 15%
4. YTL Communications: 5%
5. TIME dotCom: 5%

Maxis Berhad holds a significant market share of around 25% in the Malaysian telecommunications market. The biggest competitor is CelcomDigi Berhad with a market share of 30%, followed by Telekom Malaysia with 20%.

The moat of Maxis Berhad is based on strong brand recognition, wide network coverage, and a solid customer base. These factors provide a certain competitive advantage, especially in rural areas and with business customers.

However, competitors, especially CelcomDigi Berhad, also have strong moats through comprehensive networks and innovative services. Telekom Malaysia benefits from its position as a leading provider of fixed-line and broadband services, which represents a different but significant moat.

Overall, the competition is intense, and while Maxis has a solid moat, it is not insurmountable. The ability to differentiate through technological innovations and customer satisfaction will be crucial for long-term success.

Revenue Growth: 4.5% (2024) Net Income Growth: 3.2% (2024) Market Share in Malaysia: 37% (2024)

Maxis Berhad recorded a revenue growth of 4.5% in 2024, indicating stable demand for telecommunications services in Malaysia. The company was also able to increase its net income by 3.2%, attributed to efficient cost control and improved operational efficiency.

With a market share of 37%, Maxis remains one of the leading telecommunications providers in Malaysia. The strong market position and continuous investments in network infrastructure could lead to further growth opportunities in the long term.

Given this stable financial performance and strong market presence, Maxis Berhad could be an attractive investment for investors interested in stable dividend yield and moderate growth. However, potential investors should also consider regulatory risks and intense competition in the industry.

Dividend yield: 4.5% (2024)
Dividend history: Steady payouts over the last 5 years

Maxis Berhad has regularly distributed dividends in recent years, indicating a reliable dividend policy. The dividend yield of 4.5% in 2024 shows that the company offers its shareholders an attractive return.

The continuity of dividend payments over the past five years speaks to the financial stability and the company's ability to continue providing returns to shareholders even in economically challenging times. Analysts estimate that Maxis Berhad will maintain a stable dividend policy in the future as long as no significant market changes occur.