Financial Services: 70%
Investment Platforms: 20%
Insurance Products: 10%

TOP 3 Markets:

1. United Kingdom: 65%
2. Europe (excl. UK): 20%
3. Asia: 10%

AJ Bell plc generates the majority of its revenue from financial services, particularly through its investment platforms and insurance products. The primary market remains the United Kingdom, which accounts for the largest share of revenue. Europe and Asia follow as important markets, with AJ Bell growing in these regions through strategic partnerships and expansions.

Production Sites: No specific production facilities

AJ Bell plc is a financial services company that primarily offers investment platforms and services to retail clients and financial advisers. The company does not produce physical products, but offers digital financial solutions and services. Therefore, there are no traditional production sites as found in manufacturing companies. The services are provided in the UK, where the company is headquartered.

Revenue Growth: 10.2% (2025)
Profit Growth: 8.5% (2025)

AJ Bell plc pursues a growth strategy focusing on expanding its digital platforms and enhancing customer experience. The company continuously invests in technology to improve the user-friendliness and efficiency of its platforms, leading to an increase in the number of customers and managed assets.

Another key focus is on tapping into new market segments and introducing innovative financial products to diversify the customer base. AJ Bell also plans to expand its market presence through strategic partnerships and acquisitions.

The strategy is supported by strong financial discipline aimed at optimizing operating costs while investing in growth-enhancing initiatives. This enables AJ Bell to grow profitably even in a competitive environment.

As a financial services company, AJ Bell plc is primarily active in the field of asset management and investment management. Therefore, the company does not import physical commodities or materials, as would be common in the manufacturing or production industry.

AJ Bell focuses on services such as securities trading, pension fund management, and providing investment platforms. The "commodities" in this context would be more of an intangible nature, such as data, software solutions, and financial technologies that are necessary for the operation and improvement of their services.

If specific software solutions or technologies are sourced from international providers, these could come from countries with a strong IT and financial technology industry, such as the USA, India, or European countries. However, exact details about such imports are not publicly specified.

Market share: 7.5% (2026, estimated)
Customer growth: 10% (2025)
Cost ratio: 0.15% (2025)

AJ Bell plc has established itself as one of the leading providers in the investment platform sector in the United Kingdom. The company's competitive advantage lies in its strong brand awareness and its ability to offer cost-effective services. The low cost ratio of 0.15% in 2025 shows that AJ Bell operates efficiently and can offer competitive prices to its customers.

Another advantage is the continuous customer growth, which was at 10% in 2025. This indicates that AJ Bell is able to attract new customers and retain existing ones, pointing to high customer satisfaction and a strong product offering.

Additionally, AJ Bell benefits from technological investments that enhance the user-friendliness of its platforms and strengthen customer loyalty. Together, these factors give the company a solid competitive edge in a fiercely competitive market.

Institutional Investor Share: 35% (estimated, 2026)
Insider Buys/Sells: No significant transactions in the last quarter (2026)

The institutional investor share in AJ Bell plc is estimated to be around 35%. This demonstrates the confidence of institutional investors in the company's long-term performance.

There were no significant insider transactions in the last quarter, indicating a stable assessment by the company's management regarding its current business development. This can be seen as a sign that the management is satisfied with the current strategic direction of the company.

Market share of AJ Bell plc: 12% (estimated, 2026)

Top competitors and their market shares:

1. Hargreaves Lansdown plc: 25%
2. Interactive Investor: 18%
3. Fidelity International: 15%
4. AJ Bell plc: 12%
5. Charles Stanley Direct: 8%
6. Nutmeg: 7%
7. Vanguard Investor: 6%
8. Bestinvest: 5%
9. The Share Centre: 4%
10. Wealthify: 3%

AJ Bell plc has established itself as one of the leading providers in the investment platform sector, especially in the British market. AJ Bell's market share is approximately 12%, making it one of the larger players in this sector. The biggest competitor is Hargreaves Lansdown with a market share of 25%.

AJ Bell's moat mainly consists of strong brand recognition, a user-friendly platform, and a wide range of products appealing to both retail investors and financial advisors. Additionally, AJ Bell has strengthened its competitiveness through continuous investments in technology and customer service.

Compared to competitors, Hargreaves Lansdown has a significant advantage due to its established market leadership and comprehensive service offering. Interactive Investor and Fidelity International also provide robust platforms with extensive services that help them maintain significant market shares.

Overall, AJ Bell has a solid but not insurmountable moat. The competition is strong, and companies like Hargreaves Lansdown and Interactive Investor may have a stronger moat due to their larger market shares and established positions. Nevertheless, AJ Bell remains a relevant player with potential for further growth.

Revenue Growth: 8.5% (2025) Profit Growth: 10.2% (2025) Customer Growth: 7.0% (2025)

AJ Bell plc recorded solid revenue growth of 8.5% in 2025, indicating stable demand for its financial services and effective customer retention. The profit growth of 10.2% in the same year shows that the company was able to increase its efficiency and operate profitably.

The customer growth of 7.0% suggests that AJ Bell continues to successfully acquire new customers and strengthen its market position. This is a positive signal for future business development and could lead to further growth.

In summary, AJ Bell plc could be a promising investment due to its solid financial performance and consistent growth. However, investors should also consider other factors such as market conditions and the competitive landscape before making a final decision.

Dividend yield: 3.5% (2025)
Dividend growth: 5% annually over the last 3 years

AJ Bell plc is known for its reliable dividend policy. The company has consistently paid dividends in recent years and has even increased them annually. The dividend yield of 3.5% in 2025 shows an attractive payout for investors.

The steady increase in the dividend by an average of 5% annually over the last three years underscores AJ Bell's commitment to providing value to its shareholders. This reliability in payout is a positive signal for investors looking for stable returns.