Revenue distribution by industry:

• Clothing: approx. 50%
• Accessories: approx. 35%
• Beauty products: approx. 15%

TOP 3 markets and their percentage shares:

• China: approx. 30%
• USA: approx. 25%
• Europe (incl. UK): approx. 20%

Burberry Group plc generates the majority of its revenue from the clothing industry, followed by accessories and beauty products. The Chinese market is the largest individual market for Burberry, driven by high demand for luxury goods in the region. The USA and Europe are also significant markets, together accounting for a substantial portion of the total revenue. These markets benefit from Burberry's strong brand presence and continuous expansion in these regions.

Main production sites:

• United Kingdom
• Italy
• China

Burberry Group plc produces a large part of its iconic trench coats and other luxury clothing in the United Kingdom, especially in the Yorkshire region. This production in the UK is an essential part of Burberry's brand identity and heritage.

In addition, the company has production facilities in Italy that focus on high-quality leather goods and accessories. Italy is known for its craftsmanship in the luxury fashion sector, which supports Burberry's quality standards.

Burberry also operates production sites in China, primarily targeting the Asian market to efficiently meet demand in this region and optimize supply chains.

Revenue Growth: Estimated 10% annually (2025)

Profit Growth: Estimated 8% annually (2025)

Burberry Group plc is pursuing a growth strategy that heavily focuses on strengthening its digital presence and expanding its product portfolio. The company is investing significantly in e-commerce platforms to enhance the customer experience and increase its reach. These investments are intended to boost revenue growth through online sales.

Additionally, Burberry is concentrating on expanding into emerging markets, particularly in Asia, where there is a growing demand for luxury goods. By opening new stores and adapting its marketing strategies to local preferences, Burberry aims to increase its market share in these regions.

Another key focus is on sustainability. Burberry has committed to reducing its CO2 emissions and using sustainable materials in its products. These initiatives are aimed at not only reducing environmental impact but also enhancing the brand image and attracting new customer segments.

Main raw materials: Cotton, leather, cashmere, wool

Main importing countries:

• Cotton: USA, India, China
• Leather: Italy, France, Spain
• Cashmere: China, Mongolia
• Wool: Australia, New Zealand

Burberry Group plc imports a variety of raw materials necessary for the production of their luxury clothing and accessories. Cotton is mainly sourced from the USA, India, and China, as these countries are among the largest producers worldwide. Leather, another important raw material for Burberry, is predominantly imported from European countries such as Italy, France, and Spain, known for their high-quality leather products.

Cashmere, valued for its softness and warmth, mainly comes from China and Mongolia, the leading producers of this noble material. Wool, used in many Burberry products, is primarily imported from Australia and New Zealand, renowned for their premium wool production.

This strategic sourcing from different countries enables Burberry to ensure the quality and exclusivity of their products.

Brand Value: $5.1 billion (2024, Brand Finance) Revenue Growth: 10% (2024) Market Share in the Luxury Segment: 4% (2024, estimated)

Burberry Group plc has a significant competitive advantage due to its strong brand value, estimated at $5.1 billion in 2024. This strong brand identity enables Burberry to command premium prices for its products and maintain a loyal customer base.

The company experienced a revenue growth of 10% in 2024, attributed to the successful implementation of its market expansion and product diversification strategy. Burberry's focus on digital innovations and sustainability has also contributed to strengthening its market position.

In the luxury segment, Burberry holds a market share of approximately 4%. Although this market share is smaller compared to larger competitors like LVMH or Kering, Burberry's niche focus and strong brand identity allow for a profitable positioning in the market.

Institutional Investor Share: approx. 70% (estimated for 2025 based on historical trends)

Insider Buys/Sells: No significant transactions in the last year (2024)

The institutional investor share in Burberry Group plc traditionally stands at around 70%, indicating the trust of large investment funds and institutional investors in the brand and its long-term strategy. These investors value the company's stability and growth potential.

In 2024, there were no significant insider buys or sells, suggesting that the management and insiders have confidence in the current corporate strategy and future direction. This can be seen as a positive signal for stability and trust in corporate leadership.

Market share of Burberry: 3.5% (estimated for 2025)

Top competitors and their market shares:

1. LVMH (Moët Hennessy Louis Vuitton): 20%
2. Kering: 15%
3. Chanel: 10%
4. Hermès: 8%
5. Prada: 6%
6. Burberry: 3.5%
7. Ralph Lauren: 3%
8. Gucci (part of Kering): 2.5%
9. Versace: 2%
10. Armani: 1.5%

Burberry's economic moat: Burberry has a moderate economic moat, mainly characterized by its strong brand identity and iconic check pattern. This brand is globally recognized and enjoys high brand awareness, especially in the outerwear and accessories sectors.

However, compared to its competitors, Burberry has a less pronounced economic moat. Companies like LVMH and Kering benefit from a broader product range and a stronger global presence. For example, LVMH has a significant advantage due to its diversification into various luxury segments and extensive resources.

Burberry's advantage lies in its British heritage and focus on digital innovations, which have led to an increase in online sales in recent years. Nevertheless, they must continuously invest in marketing and product development to keep up with larger competitors and defend their market share.

Revenue Growth: 10% (2024) Profit Growth: 8% (2024) Market Share in the Luxury Segment: 5% (2024)

Burberry Group plc recorded a revenue growth of 10% in 2024, attributed to successful expansion in Asian markets and strong demand for luxury fashion. The company also achieved a profit growth of 8%, indicating cost efficiency and an optimized supply chain.

The company holds a 5% market share in the global luxury segment, making it a significant player in the industry. Burberry has invested in digital innovations and sustainable practices in recent years to enhance its brand attractiveness and tap into new customer segments.

Analysts see potential in Burberry's strategy focusing on increased presence in emerging markets and the introduction of new product lines. These factors could further support growth in the coming years, making Burberry a potentially attractive investment.

Dividend Yield: Approx. 2.5% (2025, estimated)
Dividend History: Consistent payout in recent years

Burberry Group plc has regularly distributed dividends to its shareholders in recent years. The dividend yield is estimated to be around 2.5% in 2025. This payout policy reflects the company's stable financial position.

The company has a history of reliable dividend payments, indicating solid profitability and a sustainable business model. Investors can therefore expect a certain level of reliability regarding future dividend payments, provided there are no significant negative changes in the economic situation or corporate strategy.