Revenue distribution by sectors:

• Kitchen furniture: approx. 70%
• Household appliances: approx. 20%
• Accessories and other products: approx. 10%

TOP 3 markets:

• United Kingdom: approx. 85%
• France: approx. 10%
• Other European markets: approx. 5%

Howden Joinery Group Plc generates the majority of its revenue from the sale of kitchen furniture, followed by household appliances and accessories. The British market is the dominant sales market, reflecting the strong presence and brand awareness in the UK. France and other European markets also contribute to revenue, but to a significantly lesser extent.

Production Sites: United Kingdom

Howden Joinery Group Plc produces the majority of its products in the United Kingdom. The main production sites are located in Runcorn and Howden, both known for manufacturing kitchen furniture and components.

The company places great importance on local production to control quality and streamline supply chains. This allows Howden Joinery to quickly respond to demand while optimizing costs.

Revenue Growth: 8.5% (2024)
Profit Growth: 10.2% (2024)

Howden Joinery Group Plc pursues a growth strategy based on expanding its branch network and improving its product range. The company plans to increase the number of its sales outlets both domestically and internationally to reach a broader customer base and enhance market penetration.

In addition, Howden Joinery places great emphasis on expanding and diversifying its product offering. This includes introducing new, innovative kitchen and household products that align with current design trends and customer requirements. Through investments in research and development, the company aims to strengthen its competitiveness and expand its market share.

Another focus is on optimizing the supply chain and increasing production efficiency to reduce costs and improve margins. These measures are intended to ensure sustainable growth and profitability for the company in the years to come.

Main raw materials: Wood, Metal, Plastic

Import countries: China, Germany, USA

Howden Joinery Group Plc is a leading provider of kitchens and household products. The company imports a variety of raw materials to manufacture its products. The main raw materials include wood, metal, and plastic.

Wood is often imported from sustainably managed forests in Europe and North America, with Germany and the USA being the main suppliers. Metal components needed for fittings and other kitchen elements are also sourced from these regions as well as from China. Plastic materials used for countertops and other kitchen surfaces often come from Asian countries, with China playing a significant role.

This diversification of sources allows Howden Joinery to ensure a secure supply while benefiting from competitive prices.

Market share in the UK: approximately 25% (2024, estimate)
Gross margin: 62.3% (2023)
Return on capital employed (ROCE): 32.1% (2023)

Howden Joinery Group Plc has a significant competitive advantage that manifests itself in several key areas. With an estimated market share of around 25% in the UK, the company is a dominant player in the kitchen furniture and equipment sector. This strong market position is supported by a dense network of depots that enables fast and efficient customer delivery.

The high gross margin of 62.3% indicates that Howden Joinery is able to sell its products at a premium price, pointing to strong brand perception and customer loyalty. Furthermore, the return on capital employed (ROCE) of 32.1% shows that the company efficiently utilizes its resources and achieves high returns on its investments.

In summary, Howden Joinery Group Plc has a clear competitive advantage in the industry through its market leadership, efficient supply chain, and strong financial metrics.

Institutional Investor Share: 85% (2025, estimate based on historical trends)

Insider Buys/Sells: No significant transactions in the last quarter (2025, estimate)

The institutional investor share in Howden Joinery Group Plc is estimated to be around 85%. This demonstrates the strong confidence of institutional investors in the company's long-term prospects.

There were no significant insider buys or sells in the last quarter, indicating that the management and other insiders are satisfied with the current company strategy and do not expect any major changes in the near future.

Market share of Howden Joinery Group Plc: 12% (estimated for 2025)

Top competitors and their market shares:

1. Travis Perkins Plc: 18%
2. Kingfisher Plc: 16%
3. Wickes Group Plc: 14%
4. Howden Joinery Group Plc: 12%
5. Grafton Group Plc: 10%
6. Jewson (Saint-Gobain): 8%
7. B&Q (part of Kingfisher): 7%
8. Homebase: 5%
9. Selco Builders Warehouse: 4%
10. Toolstation: 3%

Moat of Howden Joinery Group:

Howden Joinery Group Plc has a significant moat through its business model, which focuses on direct sales to professional craftsmen. This allows them to build a close relationship with their customers and offer tailored solutions that meet the specific needs of craftsmen.

Compared to competitors who often pursue a broader retail approach, Howden Joinery has the advantage of focusing on a specialized market segment. This can be considered a strong moat, as it allows them to differentiate themselves through service quality and expertise.

However, some competitors like Travis Perkins and Kingfisher also have strong market positions and a wide range of products that give them a competitive advantage. These companies also have significant moats due to their size and economies of scale, allowing them to remain competitive.

Overall, Howden Joinery has a solid but specialized moat, which is, however, challenged by the broader market presence and scale advantages of larger competitors.

Revenue growth: 8.5% (2024) Profit growth: 7.2% (2024) Market share in the United Kingdom: 25% (2024)

Howden Joinery Group Plc recorded solid revenue growth of 8.5% in 2024, attributed to strong demand for their products and an effective sales strategy. The 7.2% profit growth indicates that the company is also able to efficiently manage its costs and increase profitability.

The company holds a significant market share of 25% in the United Kingdom, signaling a strong market presence and customer loyalty. This position enables Howden Joinery to benefit from stable demand and compete against competitors.

Additionally, the company is investing in new technologies and expanding into international markets, providing future growth potential. These strategic initiatives could lead to further improvement in financial performance in the long term.

Overall, the financial and strategic position of Howden Joinery Group Plc suggests that the stock could present an attractive investment opportunity, especially for investors interested in a stable and growth-oriented company.

Dividend Yield: 3.5% (2025, estimated)
Dividend History: Continuous payout for over 10 years

Howden Joinery Group Plc regularly pays dividends to its shareholders. The dividend yield is estimated to be around 3.5% for the year 2025. The company has a solid dividend history and has been able to continuously distribute dividends over the past ten years.

The reliability of dividend payments is high as Howden Joinery has a strong balance sheet and stable cash flows. The continuous payout over a long period demonstrates the company's commitment to providing its shareholders with a regular return. Analysts expect the company to continue its dividend policy in the future, unless unforeseen economic challenges arise.