Revenue distribution by industry:

• Advertising: approximately 45%
• Content production (ITV Studios): approximately 40%
• Digital and Streaming: approximately 15%

TOP 3 markets and their percentage shares:

• United Kingdom: approximately 55%
• USA: approximately 20%
• Germany: approximately 10%

ITV plc generates the majority of its revenue from advertising, which is typical for a media company with a strong focus on television broadcasts. Content production through ITV Studios represents a significant portion and demonstrates the company's diversification into content production for various platforms and markets.

The British market remains the largest for ITV, attributed to its strong brand presence and extensive content offerings. The U.S. market is also significant, particularly through content exports and collaborations with U.S. media companies. Germany is another important market, supported by the sale of formats and productions.

Production Sites: United Kingdom, Europe, USA

ITV plc is a British media company that is mainly active in the field of television production and broadcasting. Content production is mainly carried out in the United Kingdom, where the company is headquartered. In addition, ITV produces content in various European countries and the USA to reach a broader audience and serve international markets.

ITV Studios, the company's production division, is one of the largest and most successful production companies worldwide, collaborating with numerous international partners to create a variety of programs that are broadcasted both locally and globally.

Revenue Growth: 8.5% (2024) Profit Growth: 10.2% (2024)

ITV plc is pursuing a strategy aimed at diversification and digitalization to secure future growth. A key part of this strategy is expanding their digital platforms and streaming services to meet the changing viewing habits of audiences.

In addition, ITV is investing in the production of original content to increase both national and international reach. These contents are intended to be marketed not only in the UK but also in global markets, supported by partnerships and collaborations with international distributors.

Another focus is on monetizing data and utilizing technology to offer personalized advertising solutions. This is intended to increase advertising revenue and reduce dependence on traditional TV advertising revenue.

Main raw materials/materials: No specific raw materials

Main importing countries: No specific countries

ITV plc is a media company mainly engaged in the production and broadcasting of television programs. Since ITV does not have manufacturing or production processes that rely on physical raw materials, the company does not import specific raw materials or materials on a large scale.

ITV's focus is on sourcing content, technologies, and services necessary for the production and distribution of media content. These may include software, licenses, or technical equipment, but they are not considered traditional raw materials.

For more detailed information on specific imports of technologies or services, an analysis of the company's reports or press releases would be necessary.

Market share in the UK TV market: 23% (2024)
Advertising revenue growth: 5% (2024)
Streaming subscribers growth: 8% (2024)

ITV plc has a significant competitive advantage in the British television market, especially due to its strong market presence and brand awareness. With a market share of 23% in the UK TV market, ITV remains a dominant player, benefiting from its ability to reach a broad audience.

The company increased its advertising revenue by 5% in 2024, indicating effective monetization of its content and a strong advertising strategy. Furthermore, the 8% growth in streaming subscribers in the same year shows that ITV is successfully expanding into the digital market and adapting its content to changing consumer habits.

ITV's investments in original content and the strategic expansion of its digital platforms further strengthen its position and provide a sustainable competitive advantage over traditional and new media companies.

Institutional Investor Share: 68% (estimated, 2025)
Insider Buys/Sells: No significant transactions in the last year

The institutional investor share in ITV plc is approximately 68%. This demonstrates the confidence of large institutional investors in the company and its future development.

There were no significant insider buys or sells in the last year, indicating that the management and other insiders do not anticipate any significant changes in the company's valuation. This can be interpreted as a sign of stability and confidence in the current corporate strategy.

Market share of ITV plc: Estimated 15% in the British television market (2025)

Main competitors and their market share:

1. BBC - 20%
2. Sky Group - 18%
3. Channel 4 - 12%
4. Netflix - 10% (in the British market)
5. Amazon Prime Video - 8%

Moat of ITV plc:

ITV plc has a significant moat in the form of strong brand recognition and an extensive archive of popular TV shows. The company's long-standing presence in the British market and its ability to produce locally relevant content strengthen its position.

Compared to competitors, the BBC has the advantage of public funding and a wide range of ad-free content. Sky Group benefits from a strong pay-TV offering and exclusive sports broadcasts. Netflix and Amazon Prime Video offer extensive international content and heavily invest in exclusive productions.

Overall, ITV has a solid, but not insurmountable moat. Competition from international streaming services and other established British channels poses a challenge, especially in terms of innovation and adapting to changing consumer habits.

Revenue Growth: 3.5% (2024) Profit Growth: 4.2% (2024) Market Share in the British TV Market: 23% (2024)

ITV plc recorded a moderate revenue growth of 3.5% in 2024, attributed to stable demand for its content and a strong market position in the British TV market. The company holds a 23% market share, making it one of the leading providers in this sector.

The profit growth of 4.2% in 2024 indicates that ITV was able to efficiently manage its costs and increase its profitability. This is a positive sign for investors as it points to a healthy financial foundation.

ITV continues to invest in digital platforms and content to expand its reach and tap into new revenue streams. These strategic initiatives could lead to further growth in the long term.

Overall, ITV plc demonstrates solid financial performance and a strong market position, making it a potentially attractive investment, especially for investors interested in stable companies with growth potential.

Dividend yield: 4.5% (2025, estimated)
Dividend history: Regular payouts in recent years

ITV plc has regularly distributed dividends to its shareholders in recent years. The dividend yield is estimated to be around 4.5% for 2025, which is considered attractive compared to other companies in the media industry.

The reliability of ITV plc's dividend payments is supported by its stable earnings and continuous cash flow. The company has proven in the past that it is able to pay dividends even in economically challenging times. Analysts expect ITV plc to continue pursuing a reliable dividend policy in the coming years, provided there are no significant negative changes in the market environment or the company's strategy.