Revenue distribution by industry:

• Mobile services: approx. 60%
• Fixed-line and broadband services: approx. 25%
• Enterprise solutions and IoT: approx. 15%

TOP 3 markets and their percentage shares of total revenue:

• Germany: approx. 30%
• Great Britain: approx. 15%
• Italy: approx. 10%

Vodafone generates the majority of its revenue from mobile services, followed by fixed-line and broadband services. Enterprise solutions and the Internet of Things (IoT) also contribute significantly to the revenue.

Germany is the largest market for Vodafone, attributed to its strong market presence and comprehensive services in this country. Great Britain and Italy follow as important markets, where Vodafone also plays a significant role in the telecommunications sector.

Production Sites: Globally distributed, with a focus in Europe and India (as of 2023).

Vodafone Group Public Limited Company is primarily a telecommunications company that offers services such as mobile, fixed-line, broadband, and TV. As it is mainly a service company, Vodafone does not produce physical products in the traditional sense, as an electronics manufacturer would, for example.

However, Vodafone operates network infrastructure and data centers that are distributed worldwide to deliver its services. The physical components of this infrastructure, such as mobile masts and network equipment, are typically produced by specialized technology companies with which Vodafone collaborates. These manufacturers have production facilities in various parts of the world, including Europe and Asia, especially in countries like India where Vodafone has a strong presence.

Revenue Growth: Estimate 3-5% annually (2025-2028)
Investments in 5G: Over 10 billion euros (by 2025)
Cost Reduction Targets: 1 billion euros annually (by 2026)

Vodafone Group is pursuing a multi-pronged growth strategy focusing on expanding its 5G infrastructure, digitizing services, and optimizing operational efficiency. The company plans to make significant investments in 5G technology to enhance its network coverage and quality. This is intended not only to increase customer satisfaction but also to unlock new business opportunities in the Internet of Things (IoT) and Industry 4.0 sectors.

In parallel, Vodafone is emphasizing the digitalization of its processes and services. This includes the introduction of new digital platforms and tools aimed at improving customer service and personalizing the customer experience. These measures aim to enhance customer loyalty and tap into new revenue streams.

Another key aspect of the strategy is the continuous optimization of the cost structure. Vodafone has set ambitious cost reduction targets to boost profitability. This will be achieved through supply chain efficiencies, automation, and reducing operating expenses.

In summary, Vodafone aims to achieve sustainable growth through technological innovations, digitalization, and cost efficiency.

Main raw materials: Copper, fiberglass, lithium-ion batteries

Main supplying countries:

• Copper: Chile, Peru
• Fiberglass: China, USA
• Lithium-ion batteries: China, South Korea

Vodafone Group Public Limited Company, as a leading telecommunications provider, heavily relies on the procurement of raw materials necessary for the expansion and maintenance of their network infrastructure. Copper is mainly used for cables and wires, while fiberglass is essential for the expansion of high-speed broadband networks.

Lithium-ion batteries are crucial for powering mobile phone masts and other network-related devices. The dependence on these raw materials means that Vodafone relies on stable trade relationships with the mentioned supplying countries to implement their infrastructure projects on schedule and cost-effectively.

Market share in Europe: approx. 20% (2024, estimate)
Network coverage in Europe: 98% (2024, estimate)
Investments in 5G technology: 1.5 billion euros annually (2023)

Vodafone Group PLC is one of the leading telecommunications providers in Europe and enjoys a significant competitive advantage due to its extensive network coverage and strong market presence. With an estimated market share of around 20% in Europe, the company can benefit from economies of scale, enabling it to offer competitive prices while investing in new technologies.

Another key advantage is Vodafone's commitment to 5G technology. The company invests approximately 1.5 billion euros annually in expanding and improving its 5G networks, giving it a technological edge over some competitors. These investments not only support network quality but also the introduction of new services crucial for customer retention.

Additionally, Vodafone benefits from its strong brand awareness and a diversified service offering ranging from mobile services to fixed-line and internet services. This diversification allows the company to target different customer segments and diversify its sources of revenue.

Institutional investor share: approx. 70% (estimated for 2025)
Insider purchases/sales: No significant transactions in the last year (estimated for 2025)

The institutional investor share in Vodafone Group traditionally stands at around 70%, indicating the trust of large investment funds and institutional investors in the company. These investors typically value Vodafone's stability and dividend policy.

In 2025, there were no significant insider purchases or sales, suggesting that the management and other insiders do not anticipate significant changes in the company's value at present. This can be seen as a sign of stable corporate governance and a neutral to positive market outlook.

Market share of Vodafone: 18% (estimated for 2025)

Main competitors and their market shares:

1. Deutsche Telekom: 22%
2. Orange S.A.: 15%
3. Telefonica: 14%
4. BT Group: 10%
5. Telecom Italia: 8%
6. Altice Europe: 5%
7. Telenor: 4%
8. Telia Company: 4%
9. Swisscom: 3%
10. Proximus: 2%

Vodafone's economic moat:

Vodafone has a significant economic moat due to its global presence and strong brand awareness. The company holds a leading position in many European and African markets and benefits from a broad portfolio of mobile and fixed-line services. Investments in 5G infrastructure and partnerships with technology companies enhance its competitiveness.

Compared to its competitors, Deutsche Telekom has a stronger economic moat in Europe due to its comprehensive infrastructure and technological innovations. Orange S.A. and Telefonica also have strong regional positions and benefit from strategic alliances and investments in new technologies.

Vodafone's advantage lies in its international reach and the ability to leverage synergies across different markets. However, they must continuously invest in innovations to keep pace with technological advancements and changing customer needs.

Revenue growth: 2.1% (2024) EBITDA margin: 32.5% (2024) Net debt to EBITDA ratio: 1.9x (2024)

Vodafone recorded a revenue growth of 2.1% in 2024, attributed to stable demand in its core markets and successful integration of 5G services. The EBITDA margin of 32.5% indicates that the company is able to efficiently manage its operating costs and generate solid profits.

The net debt to EBITDA ratio of 1.9x suggests that Vodafone is keeping its debt at a reasonable level, which is a positive signal for investors regarding the financial stability of the company.

Additionally, Vodafone has invested in improving its network infrastructure in recent years, which could lead to a stronger market position and potentially higher revenues in the long term.

Overall, Vodafone could be a good investment for investors interested in a stable company with solid fundamentals, especially those looking to benefit from the long-term growth opportunities in the telecommunications sector.

Dividend yield: 6.5% (2025, estimated)
Dividend history: Steady payouts in recent years

Vodafone Group Public Limited Company is known for its reliable dividend payments. Despite challenges in the telecommunications sector, the company has maintained its dividend policy and offers an attractive dividend yield of around 6.5% in 2025.

The dividend history shows that Vodafone has consistently distributed dividends in recent years, indicating a stable financial foundation and a commitment to returning capital to shareholders. Analysts view Vodafone's dividend policy as relatively reliable, provided that no significant negative market changes occur.