Revenue distribution by industry:

• Advertising and Media: approx. 45%
• PR and Public Relations: approx. 20%
• Data and Technology: approx. 35%

TOP 3 markets and their percentage shares:

• USA: approx. 35%
• United Kingdom: approx. 15%
• China: approx. 10%

WPP plc generates the majority of its revenue from the advertising and media industry, followed by data and technology, and PR and public relations. The U.S. market is the largest single market for WPP, driven by high demand for advertising services and technology-based solutions. The United Kingdom and China are also significant markets, with the company benefiting from a strong presence in these regions.

Production Sites: Distributed worldwide

WPP plc is a leading global communications and advertising company that does not produce physical products. Instead, it offers services in advertising, PR, media planning and buying, digital marketing, and market research.

WPP's services are provided in numerous offices worldwide, located in key markets such as North America, Europe, Asia-Pacific, Latin America, Africa, and the Middle East. This global presence enables WPP to serve clients on an international level and offer customized communication solutions.

Revenue Growth: Estimated at 4-5% annually (2025)

WPP plc is pursuing a strategy focused on digitization and technological innovation to secure future growth. The company is heavily investing in digital platforms and data analysis to offer its customers better and personalized marketing solutions.

Another key focus is on expanding into high-growth markets, particularly in Asia and Latin America. WPP aims to strengthen its presence in these regions through strategic partnerships and acquisitions.

Additionally, WPP places great emphasis on sustainability and ESG criteria (Environmental, Social, Governance) to meet the increasing expectations of investors and customers. This includes initiatives to reduce the carbon footprint and promote a diversified and inclusive corporate culture.

Sorry, but I do not have specific information about the commodities or materials that WPP plc imports, as WPP, as a leading global advertising and communications company, primarily offers services and does not manufacture physical products that would require specific raw materials.

WPP plc is mainly active in the fields of advertising, media investment, data analysis, and public relations. Therefore, the "raw materials" in this context are more likely to be creative talents, data, and technological platforms that can be sourced globally.

If you need information on the procurement of services or technologies, this would likely fall more into the realm of partnerships with technology providers or data suppliers that are globally distributed.

Market share: 15% (estimated, 2025) EBITDA margin: 16% (2024) Net Promoter Score (NPS): 45 (2024)

WPP plc is one of the world's leading companies in the advertising and public relations sector. WPP's competitive advantage lies in its global presence and its broad service portfolio, ranging from traditional advertising to digital marketing solutions.

The EBITDA margin of 16% indicates that the company operates efficiently and is able to generate solid profits from its revenues. The estimated market share of 15% underscores WPP's strong position in the industry, despite the market being highly competitive.

Another indicator of the competitive advantage is the Net Promoter Score (NPS) of 45, which points to high customer satisfaction and loyalty. This is crucial for maintaining long-term customer relationships and acquiring new customers.

Overall, WPP has a significant competitive advantage supported by its size, efficiency, and customer satisfaction.

Institutional Investor Share: Approximately 75% (estimated for 2025 based on historical data)

Insider Buys/Sells: No significant changes reported (2025)

The institutional investor share in WPP plc traditionally stands at around 70-80%, indicating the trust of large investment funds and institutional investors in the company. These investors value WPP's stable market position and continuous revenue streams.

Regarding insider buys and sells, there were no significant transactions in 2025 that could indicate a change in management's confidence in the company's future development. This suggests that WPP's executives are satisfied with the current strategic direction.

Market share of WPP plc: 15% (estimated, 2025)

Top competitors and their market share:

1. Omnicom Group Inc.: 14%
2. The Interpublic Group of Companies, Inc.: 12%
3. Publicis Groupe: 11%
4. Dentsu Inc.: 9%
5. Havas Group: 5%

WPP plc is one of the world's leading companies in advertising and public relations. WPP's estimated market share is 15% in 2025, making it one of the largest players in the industry. The biggest competitors are Omnicom Group Inc. and The Interpublic Group of Companies, Inc., followed by Publicis Groupe and Dentsu Inc.

WPP plc's moat lies in its extensive global presence, a wide range of services, and a strong customer base. These factors provide WPP with a significant competitive advantage, especially compared to smaller agencies.

However, competitors also have strong moats. Omnicom and Publicis have also built significant competitive advantages through strategic acquisitions and strong brand presence. Overall, WPP's moat is strong compared to its main competitors, but not insurmountable, as the industry is characterized by constant innovation and dynamic market changes.

Revenue Growth: 6.7% (2024)
Operating Margin: 14.5% (2024)
Net Cash Flow from Operating Activities: 1.2 billion GBP (2024)

In 2024, WPP plc achieved a revenue growth of 6.7%, attributed to increased demand for digital marketing solutions and successful implementation of transformation strategies. The operating margin of 14.5% indicates that the company operates efficiently and manages its costs well.

The net cash flow from operating activities amounting to 1.2 billion GBP underscores WPP's ability to generate significant liquid funds from its operational activities. This enables the company to invest in future growth areas, service debts, and potentially distribute higher dividends to shareholders.

Given these solid financial indicators and the strategic focus on digital and data-driven services, WPP plc could present an attractive investment opportunity, especially for investors interested in a stable and growth-oriented company.

Dividend Yield: 4.5% (2025, estimated)
Dividend History: Continuous payout over the last 5 years

WPP plc is known for regularly paying out dividends. The dividend yield of 4.5% in 2025 indicates an attractive payout, especially compared to other companies in the industry.

The reliability of WPP plc's dividend payment is supported by its stable financial performance and consistent dividend policy in recent years. The company has also paid dividends in economically challenging times in the past, indicating a robust financial strategy.

Analysts expect that WPP plc will continue to be able to pay dividends in the future, supported by a strong market position and continuous business development.