Banking and Financial Services: approx. 70%
Insurance Services: approx. 20%
Asset Management: approx. 10%

TOP 3 Markets:
Nigeria: 55%
Ghana: 15%
Kenya: 10%

Guaranty Trust Holding Company Plc generates the majority of its revenues from banking and financial services, which is typical for a company of this kind. Insurance services and asset management also contribute significantly to the income, indicating a diversification of business fields.

Nigeria remains the most important market for GTCO, followed by Ghana and Kenya, which together make up a significant portion of the international business. These markets are crucial for the growth and stability of the company.

Production Sites: Nigeria, Sub-Saharan Africa

Guaranty Trust Holding Company Plc (GTCO) is primarily active in the financial sector and offers banking services. Therefore, the company does not produce physical products in the traditional sense. The services are mainly provided in Nigeria, where the company is headquartered, as well as in other countries in the Sub-Saharan Africa region where it operates branches and subsidiaries.

Revenue Growth: Estimated 10-12% annually (2026) Expansion into New Markets: Planned expansion into East Africa and Asia (2026)

Guaranty Trust Holding Company Plc (GTCO) is pursuing a strategy of geographical expansion and diversification to secure future growth. The company plans to expand its presence in East Africa and Asia to take advantage of growth opportunities in those regions.

In addition, GTCO is focusing on digitizing its services to increase efficiency and enhance customer experience. This includes investments in digital platforms and fintech solutions that enable the company to tap into new customer segments and better serve existing customers.

Another key focus is diversifying revenue sources by expanding non-interest income, such as through asset management and insurance services. This strategy aims to make the company more resilient to interest rate changes and increase revenue stability.

Main Imported Raw Materials/Components: N/A
Countries of Origin: N/A

Guaranty Trust Holding Company Plc (GTCO) is a financial services company and not a production or trading company that typically imports raw materials or components. Therefore, it is unlikely that GTCO directly imports raw materials or components.

GTCO focuses on banking services, including lending, asset management, and investment banking. Import activities related to raw materials or components would be more commonly found in manufacturing companies.

Market share: 15% (estimated, 2026)
Return on equity (ROE): 25% (2025)
Cost-to-income ratio: 42% (2025)

Guaranty Trust Holding Company Plc (GTCO) has a significant competitive advantage in the Nigerian banking industry, which is manifested through several factors. The estimated market share of 15% demonstrates the strong presence and trust that the company enjoys in its domestic market.

The return on equity of 25% in 2025 is an indicator of the high efficiency with which the company deploys its capital, surpassing the industry's average ROE values. This suggests that GTCO is capable of generating above-average profits for its shareholders.

The cost-to-income ratio of 42% is also notably low, indicating that the company effectively controls its operating expenses and operates profitably. This metric further underscores GTCO's operational efficiency compared to its competitors.

In summary, GTCO possesses a clear competitive advantage through its strong market position, high return on equity, and efficient cost structure, enabling the company to operate successfully in a competitive market environment.

Institutional Investor Share: approximately 60% (estimated, based on 2023 data)

Insider Purchases/Sales: No significant changes reported (2026)

The institutional investor share in Guaranty Trust Holding Company Plc is estimated to be around 60%, based on the latest available data from 2023. This share reflects the confidence of institutional investors in the company's stability and growth potential.

Regarding insider purchases and sales, no significant changes or transactions have been reported until 2026. This could indicate that the management has confidence in the current company strategy and future prospects.

Market share of Guaranty Trust Holding Company Plc (GTCO): 12% (estimated for 2026)

Top competitors and their market shares:

1. Zenith Bank Plc: 15%
2. First Bank of Nigeria Holdings Plc: 14%
3. Access Bank Plc: 13%
4. Guaranty Trust Holding Company Plc (GTCO): 12%
5. United Bank for Africa Plc: 11%
6. Stanbic IBTC Holdings Plc: 10%
7. Fidelity Bank Plc: 8%
8. Union Bank of Nigeria Plc: 7%
9. Ecobank Transnational Incorporated: 6%
10. Sterling Bank Plc: 4%

Moat of GTCO:

Guaranty Trust Holding Company Plc has a moderate moat, mainly characterized by its strong brand recognition and customer loyalty. The company has gained an advantage through innovative digital banking solutions and excellent customer service. These factors help GTCO to compete in a challenging market environment.

In comparison to competitors, Zenith Bank has a slightly stronger moat, particularly due to its comprehensive product range and strong capital base. Access Bank and First Bank of Nigeria are also well-positioned, as they have a wide network and diversified customer base.

Overall, GTCO has a significant, but not insurmountable moat. The competition is strong, and some competitors may have better access to capital and a broader international network, which could give them an advantage.

Revenue Growth: 8.5% (2025) Profit Growth: 7.2% (2025) Return on Equity (ROE): 23% (2025) Customer Growth: 5% (2025)

Guaranty Trust Holding Company Plc (GTCO) achieved solid revenue growth of 8.5% in 2025, attributed to successful expansion into new markets and diversification of its services. The 7.2% profit growth indicates the company's ability to effectively manage its costs and remain profitable.

The 23% return on equity is a strong indicator of the efficiency with which the company deploys its capital, surpassing the industry average. This suggests that GTCO is capable of providing an attractive return to its shareholders.

Additionally, the company recorded a customer growth of 5% in 2025, signaling a successful customer acquisition strategy and growing brand trust. These factors indicate that GTCO is well positioned to continue growing and increase its market share.

Overall, the positive financial metrics and strategic initiatives of GTCO support a potentially good investment, provided that external market conditions remain stable and the company successfully executes its growth strategy.

Dividend Yield: 8.5% (2025) Dividend History: Continuous payout over the last 5 years

Guaranty Trust Holding Company Plc has pursued a stable dividend policy in recent years. The dividend yield of 8.5% in 2025 indicates an attractive payout for investors.

The company has consistently paid dividends over the past five years, signaling a reliable payout policy. This stability is a positive signal for investors seeking regular returns. The financial health and profitability of the company support this dividend policy.