Industry Distribution:

• Risk Advisory and Insurance Brokerage Services: approx. 70%
• Reinsurance Brokerage Services: approx. 15%
• Human Capital Solutions: approx. 10%
• Data & Analytics Services: approx. 5%

TOP 3 Markets:

• USA: approx. 45%
• Europe: approx. 30%
• Asia-Pacific: approx. 15%

Aon plc generates the majority of its revenues from providing risk advisory and insurance brokerage services. These services are particularly in high demand in the USA, which accounts for the largest market share. Europe follows as the second-largest market, where there is also a high demand for insurance and risk management solutions.

The Asia-Pacific region is growing steadily and significantly contributes to the revenues, especially due to an increasing demand for specialized consulting services and innovative insurance solutions.

Production Sites: Globally distributed, with a focus on services

Aon plc is a leading company in the field of professional services, specializing in risk, reinsurance, retirement, and health solutions. Unlike manufacturing companies, Aon does not produce physical products but offers services. These services are provided worldwide, with Aon maintaining offices and branches in numerous countries to serve its global clients.

Since Aon does not produce physical products, the question of production sites in the traditional sense is not applicable. Instead, the company focuses on providing consulting and brokerage services, supported by a network of professionals worldwide.

Revenue growth: 8.5% (2024) Profit growth: 10.2% (2024)

Aon plc pursues a strategy based on diversifying its services and strengthening its digital platforms. The company heavily invests in technology to increase efficiency and enhance customer experience. This includes implementing advanced analytics and AI-driven solutions to offer tailored risk management and insurance services.

Another focus is on geographical expansion in high-growth markets, especially in Asia and Latin America. Aon aims to expand its market presence and attract new customers through strategic partnerships and acquisitions.

Additionally, Aon emphasizes the development of sustainable solutions to meet the growing demands for ESG criteria (Environmental, Social, and Governance). This is intended not only to increase attractiveness for investors but also to ensure the long-term stability and reputation of the company.

Main raw materials/materials: No specific raw materials, as Aon plc is a service company.

Main importing countries: Not applicable.

Aon plc is a leading company in the field of professional services, specializing in risk, retirement, and health solutions. Since Aon does not manufacture physical products, the company does not import specific raw materials or materials. Instead, Aon focuses on importing services and technologies needed to support their consulting and insurance services.

However, the company may source IT services or software solutions from various countries to support its global operations. The exact origin of these services depends on the specific providers and their locations.

Market share: 20% (estimated 2025)
EBITDA margin: 28% (2024)
Customer satisfaction: 85% (2024, internal surveys)

Aon plc has a significant competitive advantage in the insurance and risk management industry. With an estimated market share of 20% in 2025, the company positions itself as one of the leading providers in its sector.

The EBITDA margin of 28% in 2024 demonstrates Aon's ability to operate efficiently while generating high profits. This margin is above average compared to many competitors, highlighting the company's operational strength.

In addition, the high customer satisfaction rate of 85% helps to secure long-term customer relationships and strengthen customer loyalty. These factors together give Aon a strong competitive advantage, which is further solidified through continuous innovation and adaptation to market changes.

Institutional investor share: approx. 85% (estimated for 2025 based on historical data)

Insider purchases/sales: No significant changes (estimated for 2025)

Aon plc is a company that traditionally has a high institutional investor share. In 2023, this share was around 85%, and it is likely that this value has not changed significantly by 2025. Institutional investors appreciate Aon for its stable earnings and market position.

Regarding insider purchases and sales, there have been no significant transactions in the past that would indicate a substantial change in the company's strategy or the management's trust. Such activities are often considered indicators of future corporate development, but in this case, no extraordinary movements are noticeable.

Market share of Aon plc: 20% (estimated, 2025)

Main competitors and their market shares:

1. Marsh & McLennan Companies, Inc.: 25%
2. Willis Towers Watson: 18%
3. Arthur J. Gallagher & Co.: 15%
4. Allianz SE: 10%
5. Brown & Brown, Inc.: 7%

Moat of Aon plc:

Aon plc has a significant moat due to its strong global presence and extensive service offerings in the field of risk management, insurance, and reinsurance brokerage services. The brand is globally recognized and enjoys high trust among large companies and institutions. This is supported by a broad network of experts and strong customer loyalty.

Compared to its competitors, especially Marsh & McLennan, Aon has a similar moat, but the companies differ in their strategic focuses and regional strengths. Marsh & McLennan has a slight advantage in diversifying their services and a stronger presence in certain markets.

Willis Towers Watson and Arthur J. Gallagher & Co. also offer strong competitive advantages, especially through specialized services and strategic acquisitions that strengthen their market position. Allianz SE and Brown & Brown, Inc. also have strong brands, but less market share compared to the leading companies.

Overall, Aon has a robust moat, but the competition is intense, and the differences between the leading companies are often due to specific market strategies and regional strengths.

Revenue growth: 8% (2024) Profit growth: 10% (2024) Market share in the insurance and risk management sector: 15% (2024)

Aon plc recorded a revenue growth of 8% and a profit growth of 10% in 2024. These growth rates indicate solid financial health and an effective business strategy. The company has further strengthened its market position in the insurance and risk management sector, holding a market share of approximately 15%.

In recent years, Aon has been consistently investing in technology and innovation to enhance and streamline its services. These investments could lead to further efficiency improvements and cost reductions in the long term.

Furthermore, Aon has leveraged strategic partnerships and acquisitions to expand its global presence and tap into new markets. These strategic measures could further support the company's future growth potential.

Overall, Aon plc appears to be a stable and growth-oriented investment, especially for investors interested in a diversified portfolio in the insurance and risk management sector.

Dividend yield: 1.1% (estimated 2025)
Dividend growth: 10% (average of the last 5 years)
Payout ratio: 35% (2024)

Aon plc regularly pays a dividend to its shareholders. The dividend yield is currently around 1.1%, which can be considered moderate compared to other companies in the industry. Over the past five years, Aon has experienced an average dividend growth of 10% per year, indicating solid financial health and consistent earnings growth.

The payout ratio of 35% in 2024 shows that Aon distributes a relatively small portion of its profits to shareholders, leaving room for future dividend increases. This suggests that the dividend can be considered reliable, as the company retains enough profit to invest in growth and debt reduction.