Revenue distribution by industry:

• Marine Engines: approx. 60%
• Boats: approx. 30%
• Parts & Accessories: approx. 10%

TOP 3 markets and their percentage shares:

• USA: approx. 65%
• Europe: approx. 20%
• Asia-Pacific: approx. 10%

Brunswick Corporation generates the majority of its revenue from the marine industry, particularly through the sale of boat engines and complete boats. The U.S. market is the dominant market for Brunswick, followed by Europe and the Asia-Pacific region. This distribution reflects the strong presence and demand in developed markets, with the USA being particularly significant as the home market.

Production Sites: USA, Mexico, Europe, Asia

Brunswick Corporation is a leading manufacturer in the leisure boat industry and operates production facilities in several countries. The main production sites are located in the USA, especially in the states of Tennessee, Florida, and Minnesota. In addition, the company has production capacities in Mexico to efficiently serve the North American demand.

In Europe and Asia, Brunswick also maintains production sites to better serve the international markets. This geographical diversification enables the company to optimize logistical costs and flexibly respond to regional market demands.

Strategic Growth Areas:

1. Product Innovation and Technology Integration
2. Geographic Expansion
3. Sustainability and Environmentally Friendly Solutions

Brunswick Corporation is focusing on a comprehensive growth strategy that heavily emphasizes product innovation and the integration of new technologies. The company continuously invests in research and development to expand its product range and offer modern, technologically advanced solutions.

Another key focus is on geographic expansion. Brunswick plans to strengthen its market presence in emerging markets to benefit from the increasing demand for leisure and marine products.

Additionally, the company places great importance on sustainability. Initiatives are being pursued to develop environmentally friendly products and reduce the ecological footprint to meet the growing demands of consumers and regulatory authorities.

Main raw materials: Aluminum, fiberglass, steel, plastics

Countries of origin:

• Aluminum: Canada, China
• Fiberglass: China, Mexico
• Steel: USA, South Korea
• Plastics: Germany, Japan

Brunswick Corporation, as a leading manufacturer of recreational boats and maritime products, imports a variety of raw materials essential for the production of their boats and engines. Aluminum and fiberglass are crucial for the lightweight construction and efficiency of the boats. Canada and China are significant suppliers of aluminum, while fiberglass is mainly sourced from China and Mexico.

Steel is imported both locally from the USA and from South Korea to ensure the structural integrity of the products. Plastics used for various components and surfaces come from Germany and Japan, countries known for their high-quality polymer products.

This diversification of sources helps Brunswick minimize risks in the supply chain while optimizing costs.

Market share in the boating sector: 24% (2024)
Research and development expenses: 4.5% of revenue (2024)
Gross margin: 28% (2024)

Brunswick Corporation has a significant competitive advantage in the boating sector, particularly due to its high market share of 24%. This demonstrates their strong market position and ability to maintain market share against competitors.

The continuous investments in research and development, amounting to 4.5% of revenue, underscore the company's commitment to developing innovative products and leveraging technological advancements to differentiate themselves from the competition.

Additionally, the gross margin of 28% indicates that Brunswick is able to sell its products with a healthy profit margin, pointing to efficient production processes and a strong brand presence. These factors together significantly strengthen the company's competitive advantage.

Institutional Investor Share: approximately 90% (2025, estimated based on historical data)

Insider Buys/Sells: No significant insider transactions in the last quarter (2025, estimated)

The institutional investor share at Brunswick Corporation is traditionally high, indicating the confidence of large investment funds and institutional investors in the company's stability and growth potential. This is reflected in a share of around 90%, based on the most recent available data.

Regarding insider transactions, there were no significant buys or sells in the last quarter, suggesting that management and other insiders currently do not anticipate any significant changes in their assessment of the company's value.

Market Share Brunswick Corporation: 12% (2025, estimated)

Top Competitors and Their Market Shares:

1. Yamaha Motor Co., Ltd.: 18%
2. BRP Inc.: 15%
3. Polaris Inc.: 14%
4. Brunswick Corporation: 12%
5. Honda Motor Co., Ltd.: 10%
6. Mercury Marine (part of Brunswick): 8%
7. Suzuki Motor Corporation: 7%
8. Kawasaki Heavy Industries, Ltd.: 6%
9. Sea-Doo (part of BRP): 5%
10. Johnson Outdoors Inc.: 3%

Moat Analysis:

Brunswick Corporation has a moderate moat, mainly supported by its strong brand presence, wide product portfolio, and established distribution network. The Mercury Marine brand, a significant part of Brunswick, contributes significantly to the market position, especially in the outboard motors segment.

Compared to competitors, Yamaha Motor Co., Ltd. has a stronger moat, reinforced by a diversified product line and a strong global presence. BRP Inc. and Polaris Inc. also have significant advantages due to their innovation capabilities and strong brand loyalty in specific market segments.

Brunswick needs to continuously invest in innovation and customer experience to strengthen its moat and keep pace with the leading competitors. The competition is fierce, and some competitors may have a better moat due to their broader diversification and technological leadership.

Revenue Growth: 8.5% (2024)
Profit Growth: 10.2% (2024)
Market Share in the Marine Sector: 35% (2024)

Brunswick Corporation recorded solid revenue growth of 8.5% in 2024, attributed to strong demand in the marine sector and successful product innovations. The profit growth of 10.2% indicates that the company operates efficiently and has optimized its cost structure.

Brunswick holds a significant market share of 35% in the marine sector, highlighting its strong market position. This allows the company to benefit from the increasing demand for leisure boats and maritime equipment.

Future growth opportunities could arise from expanding into new markets and introducing innovative products. Focus on sustainable technologies and electrification in the marine sector could also provide a competitive advantage.

Overall, Brunswick Corporation's financial performance and market position suggest that the stock could be an attractive investment opportunity, especially for investors interested in long-term growth.

Dividend Yield: 1.8% (estimated for 2025)
Dividend History: Continuous payout over the last 5 years

In recent years, Brunswick Corporation has regularly distributed dividends, indicating a reliable dividend policy. The dividend yield of 1.8% in 2025 shows that the company aims to provide its shareholders with a steady return.

The continuous payout over the last five years suggests that Brunswick has a stable financial foundation and is able to pay dividends even in economically challenging times. This is supported by solid business performance and a diversified product portfolio.