Revenue distribution by sectors:

• Fashion and Clothing: 70%
• Health and Comfort Shoes: 20%
• Accessories and other products: 10%

TOP 3 Markets:

• USA: 35%
• Germany: 25%
• China: 15%

Birkenstock Holding plc generates the majority of its revenue from the fashion and clothing sector, especially through its iconic sandals and shoes that are globally renowned. The health and comfort shoe sector also significantly contributes to the revenue as the brand is valued for its ergonomic designs.

The USA is the largest single market for Birkenstock, followed by Germany, the company's home market. China has emerged as an important growth market in recent years, attributed to the increasing demand for Western brands and comfort shoes.

Production Sites: Germany, Portugal

Birkenstock Holding plc produces the majority of its products in Germany, which is typical for the brand and emphasizes its quality. In addition, the company also has production facilities in Portugal to meet demand and expand production capacities.

These sites allow Birkenstock to utilize both traditional artisan techniques and modern manufacturing methods to produce their well-known sandals and shoes.

Revenue Growth: 10% (estimated for 2024)
Market Expansion: Planned expansion into new markets in Asia and Latin America (2025)
Product Innovation: Introduction of new product lines in the area of sustainable materials (2025)

Birkenstock Holding plc pursues a growth strategy focusing on geographical expansion and product innovation. The company plans to strengthen its presence in Asia and Latin America to benefit from the growing markets in these regions. Due to the increasing middle class and the rising demand for high-quality shoes, these regions offer significant growth opportunities.

In addition, Birkenstock is investing in the development of new product lines that heavily emphasize sustainable materials. This aligns with the global trend towards more environmentally friendly products and appeals to an increasingly environmentally conscious customer base. Through this strategy, the company expects to increase its market share and establish itself as a leading provider in the sustainable footwear industry.

Main raw materials: Natural rubber, cork, leather, jute, EVA (Ethylene Vinyl Acetate)

Import countries:

• Natural rubber: Mainly from Thailand, Indonesia, and Malaysia
• Cork: Primarily from Portugal
• Leather: From various European countries, especially Italy and Germany
• Jute: From India and Bangladesh
• EVA: From China and other Asian countries

Birkenstock uses a variety of natural and synthetic materials to manufacture its products. Natural rubber is mainly imported from Southeast Asia, as this region is one of the largest producers worldwide. Cork, a key component of Birkenstock soles, is primarily sourced from Portugal, known for its high-quality cork products.

Leather is imported from several European countries, with a focus on quality and sustainability. Jute, another natural material, is sourced from India and Bangladesh, where it is produced in large quantities. EVA, a synthetic material, is often imported from China due to cost-effective production there.

Market share: 20% in the global comfort shoe segment (2024, estimate) Brand awareness: 85% in Europe (2023, survey) EBITDA margin: 25% (2024)

Birkenstock Holding plc has a significant competitive advantage that is composed of several factors. The high market share in the global comfort shoe segment demonstrates the company's strong position in a growing market. The brand awareness of 85% in Europe underscores the strong brand presence and consumer trust in the quality and comfort of the products.

The EBITDA margin of 25% is another indicator of the competitive advantage, as it points to an efficient cost structure and strong pricing power. Birkenstock also benefits from a broad distribution network and a loyal customer base, which raises the barriers to entry for new competitors.

In summary, Birkenstock's competitive advantage is pronounced, enabling the company to operate successfully in a competitive market environment and capitalize on growth opportunities.

Institutional Investor Share: approximately 65% (2025, estimated)

Insider Purchases/Sales: No significant transactions in the last quarter (2025, estimated)

The institutional investor share in Birkenstock Holding plc is approximately 65%. This demonstrates the confidence of institutional investors in the company's long-term stability and growth potential.

There were no significant insider transactions in the last quarter, indicating that the management and other insiders are currently not making significant changes to their stake in the company. This could be seen as a sign that they are satisfied with the current company strategy and development.

Market share of Birkenstock Holding plc: Estimate: 12% (2025)

Top competitors and their market shares:

1. Nike, Inc.: 25%
2. Adidas AG: 20%
3. Skechers USA, Inc.: 15%
4. Birkenstock Holding plc: 12%
5. VF Corporation (including brands like Timberland and Vans): 10%
6. Crocs, Inc.: 8%
7. New Balance Athletics, Inc.: 5%
8. Under Armour, Inc.: 3%
9. Puma SE: 2%
10. Converse (Nike): 1%

Birkenstock's economic moat:

Birkenstock possesses a significant economic moat through its strong brand identity and the heritage of quality and comfort of its products. The brand is known for its orthopedic benefits and has a loyal customer base that swears by the durability and comfort of the sandals. These factors contribute to a stable market share, especially in the premium segment.

Compared to competitors like Nike and Adidas, which have extensive marketing budgets and a wide range of products, Birkenstock's economic moat is more specific and focused on niche markets. Nike and Adidas have a broader economic moat due to their global reach and innovation in various sports and lifestyle products.

In summary, Birkenstock has a solid but specific economic moat that focuses on quality and comfort. While larger competitors may have a more comprehensive and diversified economic moat, Birkenstock remains strongly positioned in its segment.

Revenue Growth: 10% (2024) Profit Growth: 8% (2024) Market Share in the Shoe Industry: 5% (2024)

Birkenstock Holding plc recorded solid revenue growth of 10% in 2024, attributed to strong demand for their products and successful market expansion. The 8% profit growth in the same period indicates the company's ability to effectively manage costs and remain profitable.

The company has increased its market share in the shoe industry to 5%, signaling strong brand awareness and successful product diversification. Birkenstock continuously invests in product innovations and has expanded its presence in international markets, which could support future growth.

Overall, Birkenstock shows positive development in terms of revenue and profit growth as well as market share. These factors suggest that the stock could be an attractive long-term investment opportunity, especially for investors interested in a stable and established company.

Dividend: None (2025)

Birkenstock Holding plc currently does not pay a dividend. The company has focused on strengthening its market position and investing in growth in recent years.

The decision not to pay a dividend may indicate that Birkenstock is reinvesting its profits to take advantage of future expansion opportunities and increase its competitiveness. Investors in Birkenstock should therefore focus more on capital growth rather than dividend income.