Revenue distribution by sectors:

• Ready meals and soups: approx. 50%
• Snacks: approx. 35%
• Beverages and other products: approx. 15%

TOP 3 markets:

1. USA: approx. 60%
2. Canada: approx. 15%
3. Australia: approx. 10%

Campbell's Company generates the majority of its revenue from the production and sale of ready meals and soups, followed by a significant portion from the snack segment. The U.S. market is by far the largest sales market, attributed to the strong brand presence and wide product range. Canada and Australia follow as other important markets, also benefiting from brand awareness and product availability.

Production Sites: USA, Canada, Mexico, Australia

The Campbell's Company mainly produces its products in the USA, where it operates several production facilities. In addition, the company has production plants in Canada and Mexico to efficiently serve the North American market.

In Australia, Campbell's also operates production facilities to meet the demand in the Asia-Pacific region. This geographical distribution enables Campbell's to optimize logistical costs and shorten delivery times.

Revenue Growth: Estimated 3-4% annually (2025-2027)

Profit Margin: Stable at around 10-12% (2025)

Campbell's Company is pursuing a strategy focused on product innovation, market expansion, and efficiency improvement. The company is increasing its investment in developing new products that align with current consumer trends, such as healthier and more sustainable food options.

Another key focus is on geographical expansion, particularly in emerging markets, to tap into new revenue sources. Campbell's plans to enhance its presence in these regions through strategic partnerships and acquisitions.

Additionally, the company is implementing cost efficiency programs to stabilize profit margins and enhance operational efficiency. These measures are intended to help Campbell's sustain profitable growth in a competitive market environment.

Main raw materials: Tomatoes, wheat, sugar, spices

Countries of origin:

• Tomatoes: USA, Mexico
• Wheat: USA, Canada
• Sugar: Brazil, USA
• Spices: India, Vietnam

Campbell's Company sources a variety of raw materials for its food production. Tomatoes and wheat are mainly imported from the USA and Canada, as these countries have strong agricultural economies and are geographically convenient. Sugar is sourced from both the USA and Brazil, with Brazil being one of the largest sugar producers worldwide.

For spices, Campbell's relies on imports from India and Vietnam, as these countries are known for their spice production and offer a wide range of spices used in Campbell's products. Diversifying the sources of supply helps the company minimize risks in the supply chain and ensure the quality of raw materials.

Market share: 40% in the US soup market (2024)
Brand awareness: Very high, especially in North America
Research & Development: Investments of 1.5% of revenue (2024)

Campbell's Company has a significant competitive advantage, especially in the US soup market, where the company holds a market share of about 40%. This dominance is supported by strong brand awareness, particularly pronounced in North America.

The company continuously invests in research and development, amounting to approximately 1.5% of revenue. These investments enable Campbell's to develop innovative products and respond to changing consumer preferences.

In addition, Campbell's benefits from an efficient supply chain and a broad distribution network that allows for quick adaptation to market developments. Despite intense competition in the food industry, Campbell's remains well positioned due to its established brands and ongoing innovation efforts.

Institutional Investor Share: 65% (estimated for 2025)

Insider Buys/Sells: No significant changes in the last year (estimated for 2025)

The institutional investor share at The Campbell's Company is approximately 65%, indicating that a significant portion of the shares are held by large institutional investors. This is typical for established companies that offer stable returns.

In 2025, there were no significant insider buys or sells, suggesting that the management and other insiders may be satisfied with the current company strategy and valuation. A lack of insider activity can also indicate a stable company situation.

Market share of Campbell's Company: 10% (estimated, 2025)

Top competitors and their market shares:

1. Nestlé: 25%
2. Kraft Heinz: 20%
3. General Mills: 15%
4. Unilever: 12%
5. Campbell's Company: 10%
6. Conagra Brands: 8%
7. Kellogg's: 5%
8. Hormel Foods: 3%
9. J.M. Smucker: 2%

Moat of Campbell's Company:

Campbell's Company has a moderate moat, mainly based on their strong brand recognition and consumer loyalty. Their iconic soups and ready meals have a long tradition and are firmly established in many households.

Compared to competitors like Nestlé and Kraft Heinz, who have a broader product portfolio and larger global reach, Campbell's moat is less pronounced. These companies benefit from stronger diversification and greater scale efficiency, giving them a competitive advantage.

Campbell's could enhance its moat through innovation and stronger international expansion. Currently, competition in the food industry is intense, and companies must continuously invest in brand strengthening and product development to maintain or expand their market position.

Revenue Growth: 3.5% (2024) Profit Growth: 2.8% (2024) Market Share in the US Soup Market: 40% (2024)

The Campbell's Company recorded a moderate revenue growth of 3.5% in 2024, attributed to stable demand for its core products. Profit growth was at 2.8%, driven by efficiency improvements and cost-cutting measures in the production process.

The company continues to hold a strong market share of 40% in the US soup market, highlighting its leading position in this segment. This market position provides a solid foundation for future growth, especially as the company diversifies its product range and expands into new markets.

Overall, The Campbell's Company offers a stable investment opportunity, particularly for investors interested in long-term, low-risk investments. The continuous market leadership and moderate growth potential support a solid investment, even if the growth rates are not exceptionally high.

Dividend Yield: 3.2% (2025)
Payout Ratio: 55% (2025)

The Campbell's Company regularly pays a dividend, and the current dividend yield is approximately 3.2%. The 55% payout ratio indicates that the company distributes a moderate portion of its profits to shareholders, suggesting a sustainable dividend policy.

Campbell's has a long history of dividend payments and is considered a reliable dividend payer. The relatively low payout ratio also allows room for future increases or investments in the business, further supporting the stability of the dividend.