Industry Revenues:

• Bakery products: approx. 90%
• Snacks and other food: approx. 10%

TOP 3 Markets:

1. USA: approx. 85%
2. Canada: approx. 10%
3. Mexico: approx. 5%

Flowers Foods, Inc. generates the majority of its revenues from the sale of bakery products, including bread, rolls, and similar items. The U.S. market is the company's dominant sales market, followed by Canada and Mexico. These markets are crucial for the company's revenue structure, with the domestic market of the USA accounting for the largest share.

Production Facilities: Over 40 bakeries in the USA (as of 2023)

Flowers Foods, Inc. operates over 40 bakeries in the United States. These production facilities are strategically located throughout the country to ensure efficient supply to various markets.

The company is known for its wide range of baked goods, including bread, rolls, and snacks, and leverages its extensive production capacity to achieve high market coverage. The geographic distribution of the bakeries enables Flowers Foods to optimize supply chains and ensure the freshness of the products.

Strategy for Future Growth:

1. Diversification of the Product Portfolio: Flowers Foods, Inc. is focusing on expanding and diversifying its product portfolio to adapt to changing consumer preferences. This includes introducing new, healthier product lines and adjusting existing products to current dietary trends.

2. Enhancing Brand Presence: The company is investing in marketing campaigns and brand development to increase the awareness of its core brands. This is intended to strengthen customer loyalty and tap into new market segments.

3. Increasing Production Efficiency: Flowers Foods is concentrating on optimizing its production processes to reduce costs and enhance efficiency. This involves investments in modern technologies and automation.

4. Strategic Acquisitions: The company is pursuing a strategy of targeted acquisitions to strengthen its market position and capitalize on new growth opportunities. These acquisitions are aimed at complementing the existing portfolio and expanding geographical reach.

Through these strategic measures, Flowers Foods aims to increase its market share and secure long-term profitable growth.

Main raw materials: Wheat, sugar, plant oils

Import countries: Canada, Mexico, Brazil

Flowers Foods, Inc. is a leading manufacturer of packaged baked goods in the USA. The main raw materials needed for production by the company are wheat, sugar, and plant oils. Wheat is often imported from Canada due to its high quality and availability. Sugar and plant oils are sourced partially from countries like Mexico and Brazil, known for their agricultural products.

These imports are necessary to secure Flowers Foods' production capacities and ensure the quality of its products. However, the company's dependence on international suppliers also makes it vulnerable to fluctuations in raw material prices and potential trade restrictions.

Market share: 9% in the US bread market (estimated 2025)

Revenue: $4.4 billion USD (2023)

EBITDA margin: 11.5% (2023)

Flowers Foods, Inc. has a significant competitive advantage in the US bread market. With an estimated market share of 9%, the company is among the leading providers in this segment. The revenue of $4.4 billion USD in 2023 demonstrates a strong market presence and stable source of income.

The EBITDA margin of 11.5% indicates an efficient cost structure and solid profitability, enabling the company to invest in product innovations and market expansions. Flowers Foods also benefits from strong brands like Nature's Own and Dave's Killer Bread, which promote high customer loyalty and brand allegiance.

Furthermore, through strategic acquisitions and a broad distribution network, the company has further strengthened its market position. These factors contribute to Flowers Foods maintaining a sustainable competitive advantage over smaller competitors and new market entrants.

Institutional Investor Share: approximately 70% (estimated for 2026 based on historical data)

Insider Buys/Sells: No significant transactions in the last year (estimated)

Flowers Foods, Inc. has traditionally had a high proportion of institutional investors, which has historically been around 70%. These investors appreciate the company's stability and dividend yield.

Regarding insider transactions, there have been no significant buys or sells in recent years, indicating a stable confidence from management in the company's long-term development. This is typical for companies with an established market position and a stable business model.

Market share of Flowers Foods, Inc.: 9% (estimated, 2026)

Top competitors and their market shares:

1. Grupo Bimbo - 18%
2. Conagra Brands - 10%
3. Flowers Foods, Inc. - 9%
4. Campbell Soup Company (Pepperidge Farm) - 7%
5. General Mills - 6%
6. Kellogg's - 5%
7. Hostess Brands - 4%
8. Mondelez International - 3%
9. McKee Foods - 2%
10. Private Label - 2%

Moat of Flowers Foods, Inc.:

Flowers Foods, Inc. has a moderate moat, mainly supported by its strong brand recognition and wide distribution network. The brands "Nature's Own" and "Dave's Killer Bread" are very well-known in the USA and contribute to brand loyalty.

Compared to Grupo Bimbo, the largest player in the market, Flowers Foods has a less pronounced international footprint, weakening the moat in a global context. Grupo Bimbo benefits from a broader product range and a stronger global presence, providing a significant advantage.

Conagra Brands and Campbell Soup Company also have strong brands and diversified product portfolios, giving them a solid moat compared to Flowers Foods. These companies benefit from a greater variety of products and a stronger presence in various food categories.

Overall, Flowers Foods has a respectable but not dominant moat compared to its main competitors. The competitive advantage could be enhanced through stronger international expansion and innovations in the product line.

Revenue Growth: 4.5% (2025) Profit Growth: 3.8% (2025) Dividend Yield: 3.5% (2025)

Flowers Foods, Inc. has experienced moderate revenue and profit growth in recent years. The company benefits from stable demand for its bakery products and has performed well in a competitive market.

The dividend yield of 3.5% is attractive to investors seeking regular income. Flowers Foods has pursued a consistent dividend policy in the past, indicating solid financial health and reliable earnings power.

Flowers Foods' long-term growth prospects could be further strengthened by innovations in its product portfolio and expanding market presence. However, investors should also consider the challenges related to raw material costs and supply chains that may impact the company.

Dividend Yield: 3.5% (estimated for 2026)
Dividend History: Continuous payout for over 10 years

Flowers Foods, Inc. is known for its reliable dividend policy. The company has consistently paid dividends in recent years, often increasing the dividend amount annually. The estimated dividend yield of 3.5% for 2026 is in a solid range and reflects the stability and confidence in the company's future earnings power.

The continuous payout for more than a decade shows that Flowers Foods has a strong financial foundation and considers dividends as an important component of shareholder return. Therefore, investors can expect a reliable dividend payment, provided that no significant negative changes occur in the business environment.