Apparel Industry: 100% (2025)

Top 3 Markets:

1. USA: approximately 75%
2. Canada: approximately 10%
3. Europe: approximately 8%

The Gap, Inc. generates all its revenues from the apparel industry, as it is a company specializing in the sale of clothing and accessories.

The largest market for The Gap, Inc. is the USA, accounting for the majority of revenues. Canada and Europe follow as other significant markets. This distribution reflects the company's strong presence and brand awareness in North America, while Europe is considered a growing market.

Production sites of The Gap, Inc.:

The Gap, Inc. produces its products in various countries worldwide, with a large part of the production taking place in Asia. The main production countries include:

• Bangladesh
• Vietnam
• China
• India
• Indonesia

These countries are preferred due to their cost-effective production capabilities and established textile industry. The Gap, Inc. collaborates with a variety of suppliers to flexibly adjust its production capacities to demand.

The company values ethical production practices and has introduced initiatives to improve working conditions and reduce the environmental footprint in its supply chains.

Revenue Growth: Estimated 3-5% annually (2025)

Strategic Focus Areas:

1. Omnichannel Strategy: The Gap, Inc. strongly focuses on integrating online and offline sales channels to provide a seamless shopping experience. This includes investments in digital platforms and improving supply chain logistics.

2. Sustainability: The company is increasingly emphasizing sustainable practices to reduce its ecological footprint. This includes using environmentally friendly materials and implementing energy-efficient processes in production.

3. Brand Portfolio Optimization: The Gap, Inc. plans to strengthen its brands by focusing on core brands such as Gap, Old Navy, and Athleta. This involves closing unprofitable stores and opening new locations in high-growth markets.

4. Customer-Centricity: Through personalized marketing strategies and an enhanced customer experience, the company aims to increase customer loyalty and reach new target groups.

These strategic initiatives are intended to help The Gap, Inc. establish itself in a competitive retail environment and ensure long-term growth.

Main raw materials: Cotton, Polyester, Wool, Leather

Main importing countries:

• Cotton: India, USA, China
• Polyester: China, Vietnam
• Wool: Australia, New Zealand
• Leather: Brazil, Italy

The Gap, Inc. sources its raw materials from various countries to ensure the quality and availability of materials. Cotton, as one of the main raw materials, is mainly imported from India, the USA, and China, as these countries are among the largest cotton producers in the world.

Polyester is mainly sourced from China and Vietnam, as these countries are leading in the production of synthetic fibers. Gap primarily imports wool from Australia and New Zealand, known for their high-quality wool production.

Leather is imported from Brazil and Italy, with Brazil known for its cattle production and Italy for its high-quality leather processing. This diversification of sourcing helps Gap ensure supply security and respond flexibly to fluctuations in raw material availability.

Market share: 3.5% in the US clothing market (2024)

Customer loyalty: 70% repeat purchase rate (2024)

E-commerce growth: 18% (2024)

The Gap, Inc. has a moderate competitive advantage in the clothing sector, mainly supported by its strong brand recognition and wide range of products. The 3.5% market share in the US clothing market indicates that the company has a significant presence but is not a market leader.

A key advantage lies in high customer loyalty, with a repeat purchase rate of 70%, indicating successful customer retention and brand loyalty. This is supported by targeted marketing strategies and an appealing customer experience.

The 18% e-commerce growth in 2024 shows that The Gap, Inc. has successfully invested in online trading, which is crucial for competitive advantage in today's digital world. However, the company faces challenges from intense competition and the need to continuously adapt to changing consumer preferences.

Institutional Investor Share: approximately 70% (estimated for 2025)
Insider Buys/Sells: No significant transactions in the last quarter (2025)

The institutional investor share at The Gap, Inc. typically stands at around 70%, indicating a strong trust from institutional investors in the company. These investors include large investment funds, pension funds, and other institutional entities that pursue long-term investment strategies.

There were no significant insider buys or sells in the last quarter of 2025, suggesting that the management and other insiders currently do not anticipate significant changes in their assessment of the company's value. This can be interpreted as a sign of stability or a neutral stance towards the current company valuation.

Market share of The Gap, Inc.: Estimated 3% (2025)

Main competitors and their market shares:

1. Inditex (Zara): 12%
2. H&M: 10%
3. Fast Retailing (Uniqlo): 8%
4. L Brands (Victoria's Secret): 5%
5. American Eagle Outfitters: 4%
6. The Gap, Inc.: 3%
7. Abercrombie & Fitch: 2%
8. Urban Outfitters: 2%
9. Levi Strauss & Co.: 2%
10. Ralph Lauren: 2%

Moat of The Gap, Inc.:

The Gap, Inc. has a moderate moat, mainly based on its brand recognition and wide product range. The brand has been established for decades and has a loyal customer base, especially in North America. However, competition in the fashion industry is intense, and many competitors have stronger moats, particularly through faster adaptability to fashion trends and a stronger global presence.

Inditex and H&M have significant advantages due to their efficient supply chains and ability to quickly respond to fashion trends. Fast Retailing benefits from its strong presence in Asia and innovative product lines. These companies overall have a stronger moat as they can operate more flexibly and often more cost-effectively.

The Gap, Inc. needs to continue investing in innovation and digitalization to strengthen its competitive position and expand its moat.

Revenue Growth: 3.5% (2024) Profit Growth: 2.8% (2024) Market Share in the Apparel Sector: 5% (2024)

The Gap, Inc. achieved a moderate revenue growth of 3.5% in 2024, attributed to a slight recovery in the retail sector and an improved product range. Profit growth stands at 2.8%, driven by cost savings and efficiency improvements.

The company holds a market share of approximately 5% in the apparel sector, indicating a stable market position. Strategic initiatives such as expanding into online retail and optimizing store networks could further support future growth.

Overall, The Gap, Inc. shows signs of stable, albeit not overly dynamic, development. Investors should closely monitor the company's long-term strategies and its ability to adapt to market changes before making an investment decision.

Dividend Yield: 3.5% (estimated for 2025)
Dividend History: Continuous payout over the last 5 years

The Gap, Inc. regularly pays dividends to its shareholders. The dividend yield is estimated to be around 3.5% for the year 2025. Over the past five years, the company has consistently distributed dividends, indicating a certain reliability in its payouts.

The reliability of dividend payments depends on several factors, including the financial stability of the company and its ability to generate profits. The Gap, Inc. has demonstrated in the past its ability to maintain its dividend policy, which is a positive signal for investors.