Revenue distribution by industry:

• Office furniture: approx. 65%
• Residential furniture: approx. 35%

TOP 3 markets and their percentage shares:

• USA: approx. 80%
• Canada: approx. 10%
• Europe: approx. 5%

HNI Corporation generates the majority of its revenue from the office furniture industry, indicating its strong position in this market segment. The US market is the dominant market for HNI, followed by Canada and Europe. This reflects the geographical concentration and strategic focus of the company, which primarily targets the North American market.

Production Sites of HNI Corporation:

HNI Corporation mainly produces its products in the USA, particularly in the states of Iowa and Georgia. Additionally, the company also has production facilities in Asia to meet international demand.

The strategic placement of the production sites enables HNI to efficiently supply both the North American and global markets. The sites in the USA are primarily specialized in the manufacturing of office furniture, while the Asian sites are often used for more cost-effective production processes.

Revenue Growth: Estimated 4-6% annually (2026)

HNI Corporation is pursuing a growth strategy based on diversifying its product lines and expanding into new markets. The company is focused on strengthening its presence in the office and residential furniture sector by introducing innovative designs and sustainable materials.

Another focus is on improving operational efficiency through investments in technology and automation. This is intended not only to reduce production costs but also to optimize supply chains.

In addition, HNI is relying on strategic acquisitions to expand its portfolio and tap into new customer segments. These measures are intended to enable the company to continue to grow successfully in a competitive market environment.

Main raw materials: Wood, steel, aluminum, plastic

Main importing countries: Canada, China, Mexico

HNI Corporation, a leading manufacturer of office and residential furniture, imports a variety of raw materials to produce their products. Wood is one of the most important raw materials and is often imported from Canada, as the country has abundant forests and a well-developed wood industry.

Steel and aluminum are other essential materials needed for the production of furniture frames and structures. These metals are often sourced from China, which is a significant producer and exporter of metals.

Plastics, used in various furniture components, are also imported, with Mexico being one of the main suppliers. The proximity to the USA and established trade relationships make Mexico a preferred partner for plastic supplies.

Market share in the office furniture industry: approximately 5% (2025, estimate)
EBIT margin: 8.2% (2025, estimate)
R&D expenses: 3% of revenue (2025, estimate)

HNI Corporation is a significant player in the office furniture industry, known for its variety of brands and product quality. The company's competitive advantage lies in its strong brand presence and ability to offer customized solutions for different customer segments.

Another advantage is the efficient supply chain, which enables HNI to reduce costs while ensuring product availability. The investments in research and development, accounting for about 3% of revenue, demonstrate the company's commitment to innovation and product improvement.

Despite these strengths, HNI operates in a fiercely competitive market where price pressure and competition from larger players and new market entrants pose challenges. Nevertheless, HNI remains competitive through its strategic investments and market adjustments.

Institutional Investor Share: approximately 70% (estimated, based on historical data)

Insider Purchases/Sales: No specific data available for 2026, but has been stable in recent years with occasional sales.

The institutional investor share at HNI Corporation traditionally stands at around 70%, indicating a strong trust from institutional investors in the company. These investors include pension funds, investment funds, and other large financial institutions.

Insider transactions, such as purchases and sales of stocks by company executives, are an indicator of management's confidence in the company's future performance. In recent years, there have been no significant changes, suggesting a stable assessment by the company's leadership regarding its development.

Market Share of HNI Corporation: Estimated at approximately 5% (2026)

Top Competitors and Their Market Shares:

1. Steelcase Inc.: Approximately 15%
2. Herman Miller Inc.: Approximately 12%
3. Haworth Inc.: Approximately 10%
4. Knoll Inc.: Approximately 8%
5. Kimball International: Approximately 6%
6. HNI Corporation: Approximately 5%
7. Teknion Corporation: Approximately 4%
8. Global Furniture Group: Approximately 3%
9. Allsteel (Part of HNI): Approximately 2%
10. Others: Remaining market share distributed among smaller companies

Moat Analysis:

HNI Corporation has a moderate moat, mainly supported by its brand diversity and strong presence in the mid-price segment. Diversification into various product lines and the ability to operate in both the office and residential furniture segments offer certain advantages.

However, some of the larger competitors like Steelcase and Herman Miller have deeper moats supported by strong brand recognition, innovation, and global presence. These companies heavily invest in design and technology, giving them a competitive edge.

In summary, while HNI Corporation has a solid market share and some competitive advantages, the moats of larger competitors are generally more pronounced. This is mainly due to their leadership in innovation and global reach.

Revenue Growth: 8.2% (2025) Profit Growth: 7.5% (2025) Market Share in Office Furniture Segment: 10% (2025)

In 2025, HNI Corporation recorded a revenue growth of 8.2%, attributed to strong demand in the office furniture segment and successful expansion into new markets. The company also achieved a profit growth of 7.5%, indicating efficient cost controls and optimization of production processes.

HNI has established itself as one of the leading providers in the office furniture segment, holding a market share of approximately 10%. This demonstrates the company's strong competitive position in a stable market environment.

HNI's strategic initiatives, including the introduction of new product lines and the expansion into international markets, could further support future growth. Investments in technology and sustainability could also have positive impacts on long-term profitability.

Overall, the solid financial performance and strategic direction suggest that HNI Corporation may be a potentially attractive investment opportunity, especially for investors interested in a stable and growth-oriented company.

Dividend Yield: 3.5% (estimated for 2026)
Dividend History: Continuous payout over the last 10 years

HNI Corporation is known for regularly distributing dividends to its shareholders. The estimated dividend yield for the year 2026 is around 3.5%. The company has consistently paid dividends over the past ten years, indicating a reliable payout policy.

The stability of dividend payments is supported by the company's solid financial foundation and consistent earnings power. HNI Corporation operates in the furniture and office equipment industry, which offers a certain level of stability despite economic fluctuations. Analysts view HNI's dividend policy as sustainable as long as the company maintains its current market position and no significant negative economic developments occur.