Revenue distribution by sectors:

1. Construction: approx. 50%
2. Industry: approx. 30%
3. Infrastructure: approx. 20%

TOP 3 markets and their percentage shares:

1. USA: approx. 70%
2. Canada: approx. 15%
3. Europe: approx. 10%

Herc Holdings Inc. generates the majority of its revenue in the construction sector, which is due to the high demand for rental equipment in this sector. The industrial sector also contributes significantly, especially through the rental of specialized equipment for manufacturing and production processes.

The main market for Herc Holdings is the USA, where the company has a strong presence and an extensive network of rental stations. Canada and Europe follow as important markets, with the expansion in Europe having increased in recent years to benefit from infrastructure projects.

Production Sites: USA, Canada

Herc Holdings Inc. is primarily a rental company for construction machinery and equipment and does not produce its own products in the traditional sense. The company mainly operates in the USA and Canada, where it offers its services.

The rental and provision of equipment is done through a network of locations in these countries. Herc Holdings sources its equipment from various manufacturers and then offers them for rent.

Growth Strategy of Herc Holdings Inc.:

1. Fleet Expansion and Diversification: Herc Holdings Inc. plans to further expand and diversify its fleet to cover a broader range of customer needs. This includes investments in new and specialized equipment to be better positioned in various sectors such as construction, industry, and event management.

2. Digitalization and Technological Advancement: The company is increasingly focusing on digitalization to increase efficiency and enhance customer service. This includes investments in digital platforms and technologies that enable seamless booking and management of rental equipment.

3. Geographical Expansion: Herc Holdings is pursuing a strategy of geographical expansion, especially in underserved markets. By opening new locations and strategic acquisitions, the company aims to expand its market presence.

4. Sustainability Initiatives: Another focus is on sustainability. Herc Holdings is investing in environmentally friendly technologies and equipment to reduce the ecological footprint and meet the requirements of sustainable business practices.

These strategies aim to strengthen Herc Holdings' market position and ensure long-term growth.

Main raw materials: Steel, aluminum, plastic components

Countries of origin: China, Canada, Germany

Herc Holdings Inc., a leading company in the equipment rental industry, mainly imports raw materials such as steel and aluminum needed for the manufacturing and maintenance of their rental fleet. These metals are predominantly sourced from China and Canada, as these countries are significant exporters of steel and aluminum.

In addition, Herc Holdings imports plastic components required for the production of machinery and equipment. These are often imported from Germany, known for its high-quality plastic products.

By diversifying their sources of supply, Herc Holdings can ensure supply security and benefit from price advantages.

Market share: 6% (2024, estimated)
EBITDA margin: 37% (2024)
Net debt to EBITDA ratio: 2.5x (2024)

Herc Holdings Inc. is one of the leading providers in the equipment and machinery rental sector in North America. The company's competitive advantage lies in its wide range of products and strong presence in strategically important markets. The EBITDA margin of 37% indicates an efficient cost structure and strong operational performance, giving the company an edge over smaller competitors.

Another advantage is the extensive fleet and dense network of rental stations, enabling quick and flexible customer service. The net debt to EBITDA ratio of 2.5x shows moderate leverage, providing the company with financial flexibility for investments and growth.

Despite these strengths, Herc Holdings faces pressure in a highly fragmented market to continuously differentiate itself through innovations and service enhancements. The competitive advantage is determined by the company's ability to maintain and expand its market position while adapting to changing market conditions.

Institutional Investor Share: 95% (2025, estimated)

Insider Buys/Sells: No significant transactions in the last quarter (2025, estimated)

Herc Holdings Inc. has a very high institutional investor share, indicating strong confidence from large investment funds and institutional investors in the company. This can be attributed to the company's stable performance and market position.

There were no significant insider buys or sells in the last quarter, suggesting that the management and other insiders do not currently expect significant changes in the company's valuation. This can be interpreted as a sign of a stable internal assessment of the company's development.

Market share of Herc Holdings Inc.: 8% (2025, estimated)

Top competitors and their market share:

1. United Rentals Inc. (NYSE:URI) - 15%
2. Ashtead Group plc (LSE:AHT) - 12%
3. Sunbelt Rentals (part of Ashtead) - 10%
4. H&E Equipment Services, Inc. (NASDAQ:HEES) - 7%
5. Neff Rental - 5%

Herc Holdings Inc. has a market share of approximately 8% in the rental of construction machinery and equipment sector. United Rentals Inc. is the largest player in this market with a market share of 15%, followed by Ashtead Group and its subsidiary Sunbelt Rentals.

Herc Holdings' moat mainly consists of their wide range of products and a well-established network of rental stations. This allows them to meet a variety of customer needs and ensure high equipment availability.

Compared to competitors, United Rentals has a stronger moat due to its larger market presence and extensive fleet. Ashtead Group benefits from their strong Sunbelt Rentals brand and an aggressive expansion strategy that gives them a significant advantage.

Overall, Herc Holdings' moat is less pronounced compared to the market leaders, meaning they operate in a competitive market where the leading companies have advantages in size and efficiency.

Revenue Growth: 10% (2024) EBITDA Growth: 8% (2024) Market Share Growth: 2% (2024)

Herc Holdings Inc. recorded solid revenue growth of 10% in 2024, attributed to strong demand for rental equipment and effective expansion into new markets. The company strengthened its market position through strategic acquisitions and investments in its fleet, resulting in a 2% market share growth.

The 8% EBITDA growth indicates Herc Holdings' ability to effectively manage its operating costs and increase profitability. These metrics suggest that the company is well positioned to benefit from sustained demand in the construction and industrial sectors.

Additionally, Herc Holdings has invested in sustainable technologies and digital solutions to enhance efficiency and optimize customer service. These strategic initiatives could further support future growth and make the company more resilient to economic fluctuations.

Overall, the positive growth figures and strategic investments make Herc Holdings Inc. a potentially good investment opportunity, provided that macroeconomic conditions remain stable and demand for rental equipment continues to be strong.

Dividend Yield: 3.2% (2025, estimated)
Dividend History: Continuous payout since 2016

Herc Holdings Inc. pays a dividend, and the current dividend yield is estimated to be around 3.2%. The company has been consistently paying dividends since 2016, indicating a certain level of reliability.

The reliability of dividend payment is supported by the stable financial performance and strategic direction of the company. In recent years, Herc Holdings has demonstrated solid revenue and profit growth, which underpins its ability to pay dividends. Analysts expect the company to maintain its dividend policy unless significant economic or company-specific challenges arise.