Brightstar Lottery PLC operates as a gaming company that delivers entertaining and responsible gaming experiences for players across worldwide.
Leveraging a wealth of compelling content, continuous investment in innovation, player insights, operational expertise, and leading-edge technology, the company's solutions deliver unrivalled gaming experiences that engage players and drive growth. The company has a well-established local presence and relationships with governments and regulators around...
Brightstar Lottery PLC operates as a gaming company that delivers entertaining and responsible gaming experiences for players across worldwide.
Leveraging a wealth of compelling content, continuous investment in innovation, player insights, operational expertise, and leading-edge technology, the company's solutions deliver unrivalled gaming experiences that engage players and drive growth. The company has a well-established local presence and relationships with governments and regulators around the world and creates value by adhering to the highest standards of service, integrity, and responsibility.
The company operates and provides an integrated portfolio of innovative lottery solutions, including lottery management services and instant lottery systems. The company operates a worldwide land-based lottery and iLottery business, including sales, operations, product development, technology, and support, and is a leading iLottery platform provider globally.
Products and Services
Lottery Business
The lottery business has a global scale to complement its geographic and customer diversification, providing B2C and B2B products and services to customers across six continents, supplying a unique set of lottery solutions to nearly 90 customers worldwide, including 36 of the 48 U.S. lotteries (including the District of Columbia, Puerto Rico, and U.S. Virgin Islands). Lottery customers frequently designate their revenues for particular purposes, such as education, economic development, conservation, transportation, programs for senior citizens and veterans, health care, sports facilities, capital construction projects, cultural activities, tax relief, and others. Many governments have become increasingly dependent on their lotteries, as revenues from lottery ticket sales are often a significant source of funding for these programs. As of December 31, 2024, the company operated under operating contracts or facility management contracts (FMCs) in 14 jurisdictions, excluding Italy and the U.S.
Land-Based Lottery
Land-based lottery products and services are provided through operating contracts, FMCs, lottery management agreements (LMAs), and product sales contracts. In most jurisdictions, lottery authorities award contracts through a competitive bidding process. Typical service contracts range from five to ten years in duration, often with multiple multi-year extension options. After the expiration of the initial or extended contract term, a lottery authority generally may either seek to negotiate further extensions or commence a new competitive bidding process. From time to time, there are challenges or other proceedings relating to the awarding of the lottery contracts. Upon being awarded a contract, certain customers may require the company to pay an upfront fee for the right to exclusively manage their lottery.
The company designs, sells, leases, and operates a complete suite of point-of-sale machines that are electronically linked with a centralized transaction processing system, which reconciles lottery funds between the retailer and the lottery authority. The company provides and operates highly secure, lottery transaction processing systems that are capable of processing a significant number of transactions per minute. The company deploys more than 400,000 point-of-sale devices to lottery customers and lotteries that it supports worldwide. The company also produces high-quality instant ticket games and provides printing services, such as instant ticket marketing plans, graphic design, programming, packaging, shipping, and delivery services.
The company has developed and continues to develop new lottery games and installs a range of new lottery distribution devices, all of which are designed to drive responsible same-store sales growth for its customers. In connection with its delivery of lottery services, it actively advises its customers on growth strategies. Depending on the type of contract and the jurisdiction, the company also provides marketing services, including retail optimization and lottery brand awareness campaigns. The company works closely with its lottery customers and retailers to help retailers sell lottery games more effectively. These programs include product merchandising and display recommendations, a selection of appropriate lottery product mix for each location, and account reviews to plan lottery sales growth strategies. The company leverages years of experience accumulated from being the exclusive licensee for the Italian Gioco del Lotto lottery and the Italian Scratch & Win (Gratta e Vinci) instant ticket lottery, two of the world’s largest lotteries. This lottery B2C expertise in Italy, which includes management of all the activities along the lottery value chain, allows the company to better serve B2B customers.
Instant Tickets
For instant ticket lotteries in Italy, instant tickets are available for sale at approximately 51,000 points of sale. As of December 31, 2024, the company provided instant ticket printing products and services to 31 customers in North America and 30 customers in international jurisdictions and has secured over 60 instant ticket service contracts. In recent years, the company has also developed Infinity Instants, a revolutionary digital instant ticket printing technology that offers a wide portfolio of unique content, producing more than 60 Infinity Instants games since 2022. These achievements highlight the company’s ability to deliver innovative solutions and exceptional services across diverse geographic regions as a leading provider of high-quality printing services, which include instant ticket marketing plans, graphic design, programming, packaging, shipping, and delivery services.
iLottery
The company provides a complete suite of iLottery solutions and services and is a leading iLottery platform provider globally. The company holds 12 iLottery platform contracts worldwide and provides e-Instant content to 14 customers. This, coupled with its professional expertise, allows lotteries to fully engage their players on any digital channel in regulated markets. Existing lottery game portfolios are extended to the digital channel to provide a spectrum of engaging content, such as e-Instant tickets.
Customer Contracts
Lottery services are provided through operator contracts, LMAs, FMCs, and product sales contracts. The company has also entered into certain material customer contracts, including the Italian Gioco del Lotto license (Italian Lotto) and the Italian Scratch and Win (Gratta e Vinci) lottery license.
Operating and Facilities Management Contracts
The majority of the company's revenue in the lottery business comes from operating contracts and FMCs.
For a term expiring in 2025, the company has been the exclusive licensee for the Italian Lotto. Beginning in November of 2016, the company’s exclusive license for the Italian Lotto includes purely financial partners as part of a joint venture. Lottoitalia s.r.l. (Lottoitalia), a joint venture company among IGT Lottery S.p.A., Italian Gaming Holding a.s., Arianna 2001 (an entity associated with the Federation of Italian Tobacconists), and Novomatic Italia, is the exclusive manager of the Italian Lotto game pursuant to the Italian Lotto license. Lottoitalia is 61.5% owned by IGT Lottery S.p.A. The company, through Lottoitalia, manages the activities along the lottery value chain, such as creating games, determining payouts, collecting wagers through its network, paying out prizes, managing all accounting and other back-office functions, running advertising and promotions, operating data transmission networks and processing centers, training staff, providing retailers with assistance, and supplying materials, including play slips, tickets, and receipts, as well as marketing and point-of-sale materials for the game. On January 10, 2025, the ADM launched the tender for the Gioco del Lotto game license. The company has continued to retain the Italian Lotto license through multiple rebid cycles over the past 26 years and intends to submit a competitive bid for the new license.
For a term expiring in 2028, the company has also been the exclusive licensee for the Scratch and Win (Gratta e Vinci) instant ticket lottery through Lotterie Nazionali S.r.l., a joint venture 64.0% owned by the parent’s subsidiary IGT Lottery S.p.A., with the remainder directly and indirectly owned by Scientific Games Corporation and Arianna 2001. As of December 31, 2024, the revenue weighted-average remaining term of the company’s existing Italian licenses was 2.4 years.
The company's FMCs typically require it to design, install, and operate the lottery system and retail terminal network for an initial term, which is typically five to ten years. The company's FMCs are granted on an exclusive basis and usually contain extension options under the same or similar terms and conditions, generally ranging from one to five years. Under a typical FMC, the company maintains ownership of the technology and equipment and is responsible for capital investments throughout the duration of the contract, although the investments are generally concentrated during the early years, while the lottery authority maintains, in most instances, responsibility for the overall lottery operations. The company provides a wide range of services to lottery customers related to the technology, equipment, and facilities, such as hosting, maintenance, marketing, and other support services. The company generally provides its lottery customers retailer terminal and communication network equipment through operating leases. In return, the company typically receives fees based upon a percentage of the sales of all lottery tickets, including draw-based or instant ticket games, though under certain of its agreements, it may receive fixed fees for certain goods or services. In limited instances, the company provides instant tickets and lottery systems and services under the same FMC. As of December 31, 2024, the company’s largest FMCs by annual service revenue were Texas, California, New York, Georgia, and Florida, and the revenue weighted-average remaining term of the company’s existing FMCs was 5.9 years (8.0 years including available extensions). For existing U.S. FMCs alone, the company’s revenue weighted-average remaining term was 6.1 years (8.1 years including available extensions) as of December 31, 2024. Also, as of February 20, 2025, the company operated under operating contracts or FMCs in 14 jurisdictions outside of Italy and the U.S.
Another form of operating contract is an LMA. Under an LMA, the company manages, within parameters determined by the lottery customer, the core lottery functions, including the lottery systems and the majority of the day-to-day activities along the lottery value chain. This includes collecting wagers, managing accounting and other back-office functions, running advertising and promotions, operating data transmission networks and processing centers, training staff, providing retailers with assistance, and supplying materials for the games. LMAs also include a separate FMC, pursuant to which the company leases certain hardware and equipment and provides access to software and support services. The company provides lottery management services in New Jersey as part of a joint venture where it manages a wide range of the lottery’s day-to-day operations, as well as provides marketing and sales services under a license valid through June 2029, and in Indiana through a wholly owned subsidiary of the parent under a license valid through June 2031. The company’s revenues from LMAs include potential incentives or penalties based on achievement of or failure to achieve contractual metrics, respectively, and, with respect to the supply agreements, are based generally on a percentage of wagers.
Instant Ticket Services Contracts
As an end-to-end provider of instant tickets and related services, the company produces high-quality instant ticket games and provides ancillary services, such as instant ticket marketing plans, graphic design, programming, packaging, shipping, and delivery services. Instant tickets are sold at numerous types of retail outlets but most successfully in grocery and convenience stores.
As of February 20, 2025, the company provided instant ticket printing products and services to 31 customers in North America and 30 customers in international jurisdictions. The instant ticket production business is highly competitive and subject to strong, price-based competition. The company categorizes revenue from instant ticket printing contracts that are not part of an operator or LMA contract as product sales.
Product Sales and Services Contracts
Under product sales and services contracts, the company assembles, sells, delivers, and installs turnkey lottery systems or lottery equipment, provides related services, and licenses related software. The lottery authority maintains, in most instances, responsibility for lottery operations. The company sells additional machines and central computers to expand existing systems or replace existing equipment and provides ancillary maintenance and support services related to the systems, equipment sold, and software licensed. The company categorizes revenue from product sales and services contracts on a case-by-case basis as either service revenue or product sales.
Commercial Services Contracts
The company develops innovative technology and offers commercial and payment services over a standalone network. Leveraging its distribution network and secure transaction processing experience, the company offers high-volume processing of commercial and payment transactions, including prepaid cellular telephone recharges, bill payments, e-vouchers, electronic tax payments, stamp duty services, and prepaid card recharges. These services are primarily offered outside of North America.
Discontinued Operations
IGT Gaming
IGT Gaming has full responsibility for the worldwide land-based gaming business, iGaming business, and sports betting business, including sales, product management, studios, global manufacturing, operations, technology, and support. IGT Gaming, which was classified as discontinued operations as of July 26, 2024.
Seasonality
The company generally experiences seasonality based on when contracts with customers are executed or extensions are negotiated and seasonal patterns in consumer demand impacting wagers. This seasonality is reflected, to a greater extent, in revenues from LMAs which include potential incentives or penalties based on achievement of or failure to achieve contractual metrics over the contract year due to the fact that these LMA incentives are estimated and accrued over the lotteries fiscal year. Seasonal gaming trends generally show higher play levels in the spring and summer months and lower levels in the fall and winter months.
Product Development
The company devotes resources to research and development of lottery products and services and incurred $45 million in 2024.
Intellectual Property
The company routinely obtains, retains, and expands licenses for popular intellectual property, such as Ghostbusters and the retention of licensing rights to the Wheel of Fortune franchise for continued lottery use as part of the proposed transaction. As of December 31, 2024, the company held more than 400 patent applications and granted patents, and more than 1,400 trademarks filed and registered worldwide. Most of the company's products, such as its proprietary Cash Pop game, are marketed under trademarks and copyrights that provide product recognition and promote widespread acceptance.
Software Development
The company has developed software for use in the management of a range of lottery functions and products, including leveraging integration with third-party software components. Software developed by the company is used in a variety of applications, including in centralized systems for the management of lotteries and other commercial services; to enhance lottery functions connected to services provided through websites and mobile applications; and in a variety of back-office functions. Software developed by the company is also used in machines for the management of lotteries.
Regulatory Framework
The company is subject to regulatory oversight by the ADM (Agenzia delle Dogane e Dei Monopoli) in Italy. As of December 31, 2024, the company held licenses for the operation of the Italian Gioco del Lotto lottery; and the operation of the Italian Scratch and Win (Gratta e Vinci) instant ticket lottery. On January 10, 2025, the ADM launched the tender for the Gioco del Lotto game license. The company has continued to retain the Italian Lotto license through multiple rebid cycles over the past 26 years and intends to submit a competitive bid for the new license.
The Nominating and Corporate Governance Committee (the ‘NCGC’) is responsible for overseeing the company’s strategy on sustainability, monitoring implementation of its sustainability program, and reviewing its public disclosures regarding ESG matters (including the annual Sustainability Report and the Modern Slavery Statement).
The company's operations are subject to anti-corruption laws and regulations, such as the U.S. Foreign Corrupt Practices Act of 1977, the U.K. Bribery Act of 2010, and other anti-corruption laws that apply in countries where it operates.
History
The company was founded in 2014. The company was incorporated in 2014. It was formerly known as Georgia Worldwide Limited and changed its name to Georgia Worldwide PLC in 2014. Further, the company changed its name to International Game Technology PLC in 2015 and to Brightstar Lottery PLC in July 2025.
