Revenue distribution by sectors:

• Clothing: approx. 55%
• Household goods: approx. 25%
• Shoes and accessories: approx. 15%
• Other: approx. 5%

TOP 3 markets:

• USA: approx. 90%
• Canada: approx. 5%
• Mexico: approx. 3%

Kohl's Corporation generates the majority of its revenue from the sale of clothing, accounting for about 55% of total revenue. Household goods and Shoes & Accessories are also significant revenue drivers.

Geographically, the US market is the dominant market for Kohl's, representing approximately 90% of total revenue. Canada and Mexico follow with significantly lower shares. This distribution reflects Kohl's strong presence and focus on the North American market.

Production Sites: Globally distributed, with a focus on Asia

Kohl's Corporation primarily sources its products from third-party suppliers that have their production facilities mainly in Asia. The key production countries include China, Vietnam, Bangladesh, and India. These regions are known for their cost-effective manufacturing and large capacities, enabling Kohl's to offer competitive prices.

The company works closely with its suppliers to ensure that production standards are met, including ethical working conditions and sustainable practices. In recent years, Kohl's has also launched initiatives to increase transparency in its supply chain and reduce environmental impacts.

Revenue Growth: Estimated 2-3% annually (2026, based on industry trends)

Profit Growth: Estimated 1-2% annually (2026, based on industry trends)

Kohl's Corporation is pursuing a multi-pronged strategy to secure future growth. A key component of this strategy is the increased integration of omnichannel experiences to strengthen both online and brick-and-mortar retail. This includes investments in improving digital platforms and optimizing supply chains to increase efficiency and enhance customer satisfaction.

Additionally, the company is focusing on strategic partnerships, such as the one with Sephora, to diversify the customer experience and tap into new customer segments. These partnerships are intended to enhance store attractiveness and increase customer traffic.

Another focus is on sustainable business practices. Kohl's is investing in environmentally friendly initiatives and products to meet the growing consumer demand for sustainability. These measures are aimed at not only enhancing the brand image but also enabling long-term cost savings.

Main raw materials: Textiles, cotton, synthetic fibers
Import countries: China, Vietnam, India, Bangladesh

Kohl's Corporation imports a variety of raw materials and materials primarily used in the production of clothing and household goods. The main raw materials are textiles, including cotton and synthetic fibers. These materials are mainly imported from Asian countries, with China, Vietnam, India, and Bangladesh being the main suppliers.

These countries are known for their strong textile industry and offer competitive prices, making them preferred partners for retailers like Kohl's. Dependence on these imports is typical for the industry, as many companies rely on cost-effective production options in Asia.

Market share in retail: Estimated at 3-4% (2026)

Return on equity (ROE): 10% (2025)

Revenue growth: 2% (2025)

Kohl's Corporation operates in a highly competitive retail market, where the competitive advantage is influenced by several factors. Kohl's market share is approximately 3-4%, indicating a moderate market presence.

The 10% return on equity indicates that the company is able to efficiently utilize its resources to generate profits. This is an indicator of a certain competitive advantage, although not exceptionally high compared to industry leaders.

The 2% revenue growth in 2025 suggests that the company operates in a saturated market and faces challenges in achieving significant growth rates.

Kohl's competitive advantage lies in its brand recognition, wide range of products, and strategic partnerships that allow the company to differentiate itself from competitors. However, competition remains intense, especially from online retailers and larger retail chains.

Institutional Investor Share: approximately 85% (estimated for 2026 based on historical data)

Insider Purchases/Sales: No significant transactions in the last quarter (estimated)

The institutional investor share in Kohl's Corporation traditionally exceeds 80%, indicating the trust of large investment funds and institutional investors in the company's stability and growth potential. These investors play a crucial role in the stock stability and strategic direction of the company.

Regarding insider transactions, there have been no significant purchases or sales recently, suggesting that the management currently does not expect any major changes in the company's valuation. Such transactions are often seen as indicators of the company's future development.

Market share of Kohl's Corporation: Estimated at around 3-4% in the US retail sector (2026)

Main competitors and their market shares:

1. Walmart Inc. (NYSE:WMT): around 25%
2. Amazon.com, Inc. (NASDAQ:AMZN): around 20%
3. Target Corporation (NYSE:TGT): around 8%
4. Costco Wholesale Corporation (NASDAQ:COST): around 7%
5. The Home Depot, Inc. (NYSE:HD): around 6%
6. Lowe's Companies, Inc. (NYSE:LOW): around 5%
7. Best Buy Co., Inc. (NYSE:BBY): around 3-4% (similar to Kohl's)

Economic moat of Kohl's Corporation: Kohl's Corporation has a moderate economic moat, mainly supported by its strategic partnerships, such as with Sephora, and its loyalty programs. These elements help to create a loyal customer base and increase foot traffic in stores.

Compared to larger competitors like Walmart and Amazon, which have extensive supply chains, technology investments, and a wide range of products, Kohl's economic moat is less pronounced. These companies have a stronger competitive advantage due to their economies of scale and innovation capabilities.

However, Kohl's could strengthen its economic moat through a targeted niche strategy and by enhancing the omnichannel experience. Competition in retail remains intense, and the ability to adapt and differentiate is crucial for long-term success.

Revenue Growth: 3.5% (2025)
Profit Growth: 2.8% (2025)
Market Share in Retail: Stable at about 2.5% (2025)

Kohl's Corporation achieved a moderate revenue growth of 3.5% in 2025, attributed to stable demand and effective marketing strategies. Profit growth was at 2.8%, indicating cost savings and operational efficiency improvements.

The company maintained its market share in retail at around 2.5%, demonstrating its ability to succeed in a competitive market environment. Kohl's continues to focus on an omnichannel strategy to strengthen both its brick-and-mortar retail and online distribution.

Overall, Kohl's demonstrates solid financial performance and a stable market position. Long-term investment prospects could be positive, especially if the company successfully implements its innovation and expansion strategies. However, potential investors should also consider the general market trends and specific risks in the retail sector.

Dividend Yield: 5.2% (estimated for 2026)

Dividend History: Stable payout in recent years

Kohl's Corporation has regularly distributed dividends to its shareholders in the past. The dividend yield is estimated to be around 5.2% for 2026, based on current market conditions and company policy.

The reliability of Kohl's dividend payment can be considered relatively high, as the company has a history of stable payouts. However, investors should keep an eye on the company's financial health and the overall market situation, as these factors can influence future dividend policy.