Kontoor Brands stock | Growth outlook for 2026 & price target

Kontoor Brands

NYSE:KTB

$ 61,60

$-1,30 (-2,07%)

61,60 $

$-1,30 (-2,07%)

End-of-day quote: 12/30/2025

Kontoor Brands Stock Value

The current analyst rating for NYSE:KTB is Outperform.

Outperform

Kontoor Brands Company Info

EPS Growth 5Y

4,95%

Market Cap

$3,43 B

Long-Term Debt

$0,74 B

Short Interest

5,17%

Annual earnings

02/25/2026

Dividend

$2,10

Dividend Yield

3,41%

Founded

2018

Industry

Consumer Discretionary

Country

United States

ISIN Number

US50050N1037

Website

http://www.kontoorbrands.com

Analyst Price Target

$94,50

53.41%

Last Update: 12/31/2025

Analysts: 8

Highest Price Target $118,00

Average Price Target $94,50

Lowest Price Target $50,00

In the last five quarters, Kontoor Brands’s Price Target has risen from $49,04 to $60,14 - a 22,63% increase. Eight analysts predict that Kontoor Brands’s share price will increase in the coming year, reaching $94,50. This would represent an increase of 53,41%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Kontoor Brands do?

Kontoor Brands, Inc. (Kontoor) operates as a global lifestyle apparel company, with a portfolio led by two of the world's most iconic consumer brands: Wrangler and Lee. The company designs, manufactures, procures, sells, and licenses apparel, footwear and accessories, primarily under the brand names Wrangler and Lee. The company's products are sold in the United States ('U.S.') through mass merchants, specialty stores, mid-tier and traditional department stores, company-operated stores and onl...

Kontoor Brands, Inc. (Kontoor) operates as a global lifestyle apparel company, with a portfolio led by two of the world's most iconic consumer brands: Wrangler and Lee.

The company designs, manufactures, procures, sells, and licenses apparel, footwear and accessories, primarily under the brand names Wrangler and Lee.

The company's products are sold in the United States ('U.S.') through mass merchants, specialty stores, mid-tier and traditional department stores, company-operated stores and online, including digital marketplaces. The company's products are also sold internationally, primarily in the Europe, the Middle East and Africa ('EMEA'); the Asia-Pacific ('APAC'); and Non-U.S. Americas regions, through department, specialty, company-operated, concession retail and independently-operated partnership stores and online, including digital marketplaces.

Kontoor is headquartered in the U.S. with a presence in over 70 countries. During 2023, the company sold approximately 149 million units of apparel across all brands. The company benefits from long-standing relationships with many of its customers who depend on its ability to replenish the company's high-volume products.

Strategies

The company's strategies are to enhance and accelerate the company's core U.S. wholesale business; diversify the company's product mix through category extensions; expand the company's reach around the globe; and elevate the company's direct connection with consumers through channel expansion.

Business Segments

The company's two reportable segments are Wrangler and Lee, which primarily include sales of branded products, along with various sub-brands and collections.

Wrangler

Wrangler offers denim, apparel and accessories for adults and children. The company offers multiple sub-brands and collections within the Wrangler brand to target specific consumer demographics and consumer end-users, including: 20X, Aura from the Women at Wrangler, Cowboy Cut, Premium Patch, Riggs Workwear, Rock 47, Rustler, Wrangler Retro, Wrangler Rugged Wear and Wrangler All Terrain Gear.

Lee

Lee is an iconic American denim and apparel brand. Lee collections include a uniquely styled range of jeans, pants, shirts, shorts and jackets for adults and children. The Lee brand delivers trend-forward styles with exceptional fit and comfort through innovative fabric solutions and advanced design technology. The Lee brand offers multiple sub-brands and collections, making it attractive for a broader consumer base, including: Lee101, Riders by Lee Indigo and Chic by Lee.

Other

Other includes sales and licensing of Rock & Republic, other company-owned brands and private label apparel. Rock & Republic is a premium apparel brand and is marketed to consumers as a modern and active lifestyle brand. The company distributes the brand in the U.S. by leveraging the company's retail and e-commerce relationships, as well as through the company-operated website at rockandrepublic.com.

Distribution Channels and Customers

The company's distribution channels include the U.S. Wholesale, Non-U.S. Wholesale and Direct-to-Consumer.

The U.S. Wholesale

The U.S. Wholesale channel is the company's largest distribution channel and accounted for approximately 72% of the company's net revenues in 2023. Within this channel, the company's Wrangler and Lee branded products are marketed and sold by mass and mid-tier retailers, specialty stores including western specialty retail, department stores, retailer-owned and third-party e-commerce sites and through licensees. This channel also includes revenues related to Rock & Republic products sold in the U.S. A portion of the company's U.S. Wholesale net revenue is attributable to digital sales from the company's wholesale partners' websites, third-party e-commerce platforms such as Amazon, and other pure-play digital retailers. Third-party e-commerce platforms and pure-play digital retailers are a growing and important portion of this channel.

The company's mass merchant customers include national retailers such as Target and Walmart, as well as various regional retail partners. The company's mid-tier and traditional department store customers include national retailers, such as Kohl's, as well as other retail partners. The specialty store channel, which includes revenue from Wrangler Riggs Workwear and Wrangler Western branded products, consists primarily of national accounts, such as Boot Barn, Cavender's and Tractor Supply Company, as well as upscale modern specialty stores.

The company fosters close and longstanding relationships with its wholesale customers, having partnered with each of the company's top three brick-and-mortar wholesale customers for over 30 years. In addition, the company engages in an active dialogue with many of its key wholesale customers and receive proprietary insights about how the company's products are performing on a timely basis. The company's brands' top U.S. Wholesale customers include Amazon, Boot Barn, Cavender's, Kohl's, Target and Walmart.

In addition, a small portion of sales in the company's U.S. Wholesale channel are from domestic licensing arrangements where the company receives royalties based on a percentage of the licensed products' net revenues.

Non-U.S. Wholesale

The Non-U.S. Wholesale channel represents the majority of the company's international business and accounted for approximately 16% of the company's net revenues in 2023. Wrangler and Lee branded products are available in Canada and Mexico, the United Kingdom and continental Europe, the Middle East, China, and through licensees across Australia, Asia, Africa, Mexico, Central and South America, Europe and India. The majority of the Wrangler and Lee international product business is located in EMEA and APAC, where the company sells its products directly to its department store and specialty store wholesale customers, and indirectly through the company's distribution and license relationships. In Canada and Mexico, the company's products are marketed through mass merchants, department stores and specialty stores. Additionally, the company's Non-U.S. Wholesale channel includes non-U.S. sales on digital platforms operated by the company's wholesale customers, as well as sales in partnership stores located across EMEA, APAC and South America. Partnership stores are owned and operated by the company's licensees, distributors and other independent parties. They are retail locations selling the company's Wrangler and Lee branded products that have the appearance of Kontoor-operated stores, and as such represent an important vehicle for presenting the company's brands to international consumers. Similar to the U.S. Wholesale channel, the company uses proprietary insights from its wholesale customers to strategically refine its products and adjust the company's go-to-market approach.

Geographically, the company's net revenue in EMEA is concentrated in developed markets such as France, Germany, Italy, Poland, Scandinavia, Spain and the United Kingdom. The company accesses the APAC market primarily through the company's business in China.

In addition, a small portion of sales in the company's Non-U.S. Wholesale channel are from international licensing arrangements where the company receives royalties based on a percentage of the licensed products' net revenues.

Direct-to-Consumer

The company's Direct-to-Consumer channel accounted for approximately 12% of the company's net revenues in 2023 and represents sales of the company's products via its Wrangler and Lee branded full-price and outlet stores, online and via international concession arrangements.

The Direct-to-Consumer channel allows the company to achieve the fullest expression of its brands by displaying the company's product lines in a manner that supports the brands' positioning, providing an in-store and online user experience that enables the company to address the needs and preferences of its consumers.

The company has various company-operated full-price Wrangler and Lee branded retail stores, which are located in Asia, Europe and the U.S. They include mono-brand stores, which carry either Wrangler or Lee branded products, and dual-brand stores, which carry both Wrangler and Lee branded products. The company also has various company-operated premium outlet and clearance centers, primarily the company's Lee Wrangler Outlet and Lee Wrangler Clearance Center retail stores located in the U.S., as well as locations in Europe and Mexico.

The company has various concession retail and outlet stores in Europe and Asia. Wrangler and Lee branded products are available through the company's own websites in 15 countries.

Licensing Arrangements

The company has licensing agreements in categories including jeanswear, casual apparel, workwear, belts, footwear, small leather goods, headwear, socks, home decor, luggage, bags, watches, eyewear and cold weather accessories.

Design, Product Development and Innovation

The company designs and develops products globally, with key functions in the U.S. and Hong Kong. The company has two primary selling seasons, Spring/Summer and Fall/Winter, although some product lines are offered more frequently.

Manufacturing, Sourcing and Distribution

The company's global supply chain organization is responsible for the operational planning, manufacturing, sourcing and distribution of products to the company's customers. The company has developed a high degree of expertise in managing the complexities associated with a global supply chain. During 2023, the company manufactured or sourced approximately 141 million units of finished goods inventory. The company's supply chain employs a centralized leadership model with localized regional expertise. Within the company's internal manufacturing facilities, the company innovates and design proprietary equipment to drive the company's production output and capabilities. The company focuses on engineering and efficiency, which provides an ongoing competitive advantage in the company's internal manufacturing facilities. The company leverages its manufacturing expertise in its sourcing operations, where the company has developed longstanding relationships with third-party contract manufacturers and distributors.

Distribution

Products are shipped from the company's contract manufacturers and internal manufacturing facilities to distribution centers around the world. The company directly operates its domestic distribution centers and the company carefully selects third-party logistic providers to partner with as needed in certain regions, primarily in EMEA and APAC. Additionally, the company's established long-term third-party distribution relationships ensure maximum capacity, connectivity, responsiveness and overall service coverage around the globe. In international markets where the company does not have brick-and-mortar or wholesale operations, the company's products are often marketed through the company's distributors, agents and licensees.

Seasonality

The company's operating results are generally subject to some variability due to seasonality, with net revenues typically being slightly higher during the back-to-school and holiday shopping seasons. This limited variation results primarily from the differences in seasonal influences on revenues between the company's Wrangler and Lee segments.

Intellectual Property

The company has registered its intellectual property in the U.S. and in other countries where the company's products are manufactured and/or sold. In particular, the company's trademark portfolio consists of over 8,100 trademark registrations and applications in the U.S. and other countries around the world, including the U.S. and foreign trademark registrations for the company's two key brands, Wrangler and Lee.

History

Kontoor Brands, Inc. was incorporated in North Carolina in 2018.

Kontoor Brands Questions and Answers

Which sectors generate sales and which are the top 3 markets?

Revenue distribution by industry: Apparel industry: 100% TOP 3 markets and their percentage shares: USA: approximately 70% Europe: approximately 15% Asia (especially China): approximately 10% Kontoor Brands, Inc. operates mainly in the apparel industry and generates its revenues through the sale...

At which locations are the company’s products manufactured?

Production Sites: Asia, Central America, Caribbean Kontoor Brands, Inc. mainly produces its products in Asia, Central America, and the Caribbean. These regions offer cost advantages and access to specialized textile manufacturing capacities. The company utilizes both its own production facilities an...

What strategy does Kontoor Brands pursue for future growth?

Revenue Growth: Estimated 8-10% annually (2025) Kontoor Brands, Inc. is pursuing a growth strategy that focuses on several core areas. Firstly, the company is increasingly focusing on expanding into international markets, especially in Asia and Europe, to strengthen its global presence. Secondly, Ko...

Which raw materials are imported and from which countries?

Main raw materials: Cotton, Polyester, Elastane Main importing countries: USA, China, India, Vietnam Kontoor Brands, Inc., known for brands like Wrangler and Lee, mainly imports cotton, polyester, and elastane for the production of their clothing products. Cotton is often sourced from the USA and In...

How strong is the company’s competitive advantage?

Market share in the denim industry: Approximately 10% (2024, estimate) Gross margin: 42.5% (2024) R&D expenses: 2% of revenue (2024) Kontoor Brands, Inc., known for brands like Wrangler and Lee, has a significant competitive advantage in the denim industry. The market share of about 10% demonstr...

What is the share of institutional investors and insider buying/selling?

Institutional Investor Share: approximately 85% (estimated, based on historical data from 2023) Insider Buys/Sells: No significant transactions in the last year (estimated, based on typical market reports) Kontoor Brands, Inc. has traditionally had a high institutional investor share, indicating the...

What percentage market share does Kontoor Brands have?

Market share of Kontoor Brands, Inc.: Estimated 5% (2025) Top competitors and their market shares: Levi Strauss & Co.: 25% PVH Corp. (Calvin Klein, Tommy Hilfiger): 20% VF Corporation (The North Face, Vans, Timberland): 15% Hanesbrands Inc.: 10% Ralph Lauren Corporation: 8% Kontoor Brands, Inc....

Is Kontoor Brands stock currently a good investment?

Revenue Growth: 4.5% (2024) Profit Growth: 3.8% (2024) Dividend Yield: 4.0% (2024) Kontoor Brands, Inc. recorded a moderate revenue growth of 4.5% in 2024, attributed to stable demand for its core products. Profit growth was at 3.8%, driven by efficiency improvements and cost-cutting measures. The d...

Does Kontoor Brands pay a dividend – and how reliable is the payout?

Dividend Yield: 5.1% (2025, estimated) Dividend History: Continuous payout for several years Kontoor Brands, Inc. is known for its reliable dividend policy. The company has consistently paid dividends in recent years, indicating a stable financial foundation and strong cash flow generation. The esti...

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Kontoor Brands Stock Value

Kontoor Brands Company Info

Analyst Price Target

Top growth stocks in the consumer discretionary sector (5Y.)

What does Kontoor Brands do?

Kontoor Brands Questions and Answers

Offer & Services

Service & Collaboration

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