Revenue distribution by industry:

• Clothing: 85%
• Accessories: 10%
• Shoes: 5%

TOP 3 markets:

1. USA: 45%
2. Europe: 30%
3. Asia: 15%

Levi Strauss & Co. generates the majority of its revenue from the clothing industry, with jeans and other denim products forming the core of the business. The US market remains the largest single market for the company, followed by Europe and Asia, which also make significant contributions to the total revenue. The strong brand presence and extensive distribution network in these regions support the revenue distribution.

Production sites of Levi Strauss & Co.:

Levi Strauss & Co. produces its products in several countries worldwide, including:

• China
• Vietnam
• Bangladesh
• Mexico
• India

Levi Strauss & Co. pursues a global production strategy to optimize costs and streamline the supply chain. The selection of production sites is based on factors such as production costs, availability of skilled labor, and logistical advantages.

The company also places great emphasis on sustainable practices and collaborates with its suppliers to promote environmentally friendly and socially responsible production methods.

Revenue Growth: Estimated 5-7% annually (2025 forecast) Profit Margin: Stable 10-12% (2024)

Levi Strauss & Co. is pursuing a multi-pronged growth strategy focusing on innovation, digitalization, and market expansion. A key element of the strategy is strengthening the Direct-to-Consumer (DTC) channels to reduce dependence on traditional retail and improve margins.

The company is heavily investing in digitalization to enhance the customer experience and increase supply chain efficiency. This includes expanding e-commerce platforms and implementing advanced analytics tools for better customer engagement.

In addition, Levi Strauss & Co. is expanding into new geographic markets, particularly in Asia, to leverage growth opportunities in these regions. Introducing new product lines and focusing on sustainable fashion are further priorities to tap into new customer segments and retain existing customers.

Main raw materials: Cotton, Polyester, Elastane

Main importing countries for cotton: USA, India, China

Main importing countries for polyester and elastane: China, Vietnam, Bangladesh

Levi Strauss & Co. mainly uses cotton for the production of their denim products. The cotton is imported from various countries, with the USA, India, and China being the largest suppliers. Polyester and elastane, used for the production of stretch denim and other textiles, are mainly sourced from China, Vietnam, and Bangladesh.

These countries are leading in the production and processing of the mentioned materials, allowing Levi Strauss & Co. to produce high-quality products at competitive prices. The geographical diversification of the supply chains also helps the company minimize risks related to supply shortages or geopolitical tensions.

Market share: 5.7% (estimated for 2025)
Brand awareness: Over 90% in the USA (2024)
Gross margin: 55.2% (2024)

Levi Strauss & Co. possesses a significant competitive advantage, primarily demonstrated by its strong brand awareness and historical market presence. With an estimated market share of 5.7% in the global apparel market, Levi's remains one of the leading brands in the denim segment.

The gross margin of 55.2% in 2024 indicates that the company is able to sell its products at a premium price, reflecting high brand loyalty and effective cost control. This strengthens Levi's competitive position against other apparel manufacturers.

Additionally, Levi Strauss & Co. benefits from its global presence and a broad distribution network that includes both brick-and-mortar stores and online retail. This diversification enables the company to react flexibly to market changes and quickly adapt to new trends.

Institutional Investor Share: 72% (estimated for 2025 based on historical trends)

Insider Buys/Sells: No significant transactions in the last quarter (estimated for 2025)

The institutional investor share at Levi Strauss & Co. is traditionally high, indicating the trust of large investment funds and institutional investors in the company's long-term stability and growth potential.

Regarding insider transactions, there were no significant buys or sells in the last quarter, suggesting that management and other insiders currently do not expect any significant changes in the company's valuation.

These assessments are based on historical data and typical behavioral patterns of recent years.

Market share of Levi Strauss & Co.: 5% (estimated for 2025)

Top competitors and their market shares:

1. Nike, Inc.: 25%
2. Adidas AG: 20%
3. VF Corporation (including brands like The North Face, Timberland): 15%
4. H&M Group: 10%
5. Inditex (including brands like Zara): 8%
6. Levi Strauss & Co.: 5%
7. PVH Corp. (including brands like Calvin Klein, Tommy Hilfiger): 5%
8. Uniqlo (Fast Retailing Co., Ltd.): 4%
9. Under Armour, Inc.: 3%
10. Gap Inc.: 3%

Moat of Levi Strauss & Co.:

Levi Strauss & Co. has a significant moat due to its strong brand recognition and historical importance in the jeans and denim industry. The brand is globally known and is often associated with quality and authenticity. This provides a certain protection against new market entrants and enables the company to maintain a loyal customer base.

Compared to competitors like Nike and Adidas, who have a larger moat due to their innovation, wider product range, and strong marketing strategies, Levi Strauss & Co.'s moat is rather limited to the niche of denim products. Companies like H&M and Inditex also pose strong competition through their fast fashion production and wide availability.

Overall, Levi Strauss & Co. has a respectable moat, which is, however, relativized by the strong competition in the fashion industry and their broader product offerings and innovation capabilities.

Revenue Growth: 10% (2024) Profit Growth: 8% (2024) Market Share in the Denim Segment: 12% (2024)

Levi Strauss & Co. recorded a revenue growth of 10% in 2024, attributed to strong demand for their products and successful expansion into new markets. The company also achieved a profit growth of 8%, indicating efficient cost controls and improved operational efficiency.

Levi Strauss's market share in the denim segment stands at 12%, positioning the company as one of the leading players in this area. This market position provides a solid foundation for future growth and stability.

Additionally, Levi Strauss continuously invests in sustainable practices and innovative product lines, strengthening the brand image and potentially tapping into new customer segments. These strategic initiatives could contribute to a positive development of the company in the long term.

Overall, the financial performance and strategic direction suggest that Levi Strauss & Co. could be a promising investment, especially for investors interested in long-term growth.

Dividend yield: 3.2% (2025)
Dividend history: Continuous payout over the last 5 years

Levi Strauss & Co. pays a dividend that currently offers a yield of 3.2%. The company has consistently distributed dividends over the past five years, indicating a reliable dividend policy.

The stability of dividend payments is attributed to Levi Strauss & Co.'s solid financial performance and strong brand presence. Despite challenges in the retail industry, the company has maintained its payouts, signaling confidence in its financial health and future earnings prospects.