Total revenue: $23.2 billion (2024, estimated)

Top 3 markets:

1. USA: 40%
2. Europe: 30%
3. Asia-Pacific, Middle East, and Africa (APMEA): 20%

Industry shares:

• Franchise fees: 60%
• Company-operated restaurants: 40%

McDonald's generates the majority of its revenue through franchise fees, as a significant portion of the restaurants are operated by franchisees. The US market remains the largest individual market for McDonald's, followed by Europe and the APMEA region. These markets are crucial for the company as they account for the majority of revenue and have a significant impact on the global strategy.

Production sites: Distributed worldwide

McDonald's Corporation does not produce its products itself, but sources them from various suppliers worldwide. These suppliers are strategically positioned in the markets where McDonald's operates to ensure the freshness and quality of the products.

McDonald's production chain includes a variety of partners responsible for the production of meat products, baked goods, dairy products, and other ingredients. These suppliers adhere to strict quality and safety standards set by McDonald's.

Through this decentralized procurement, McDonald's can efficiently respond to local market needs while optimizing supply chain costs.

Revenue Growth: Estimated 5-7% annually (2025, based on historical trends and analyst forecasts)

Profit Growth: Estimated 6-8% annually (2025, based on historical trends and analyst forecasts)

McDonald's Corporation pursues a multi-pronged growth strategy focusing on optimizing existing locations, introducing new products, and digitalization.

A key element of the growth strategy is the advancement of the digital ordering experience. McDonald's heavily invests in technologies such as mobile orders, delivery services, and digital kiosks to enhance customer convenience and increase efficiency.

Furthermore, the company is expanding its product portfolio by introducing healthier options and innovative menu offerings to attract new customer segments and retain existing customers.

Another focus is on international expansion, particularly in high-growth markets in Asia and Africa, to strengthen global presence and tap into new revenue sources.

Main raw materials: Beef, chicken, potatoes, wheat, coffee

Countries of origin:

• Beef: USA, Australia, Brazil
• Chicken: USA, Brazil, Thailand
• Potatoes: USA, Canada, Netherlands
• Wheat: USA, Canada, Australia
• Coffee: Brazil, Colombia, Vietnam

McDonald's sources its raw materials from various countries to ensure consistent quality and supply. Beef is mainly imported from the USA, Australia, and Brazil, as these countries have large cattle herds and an established export infrastructure.

Chicken is also sourced from the USA as well as Brazil and Thailand, known for their efficient poultry production. Potatoes mainly come from the USA and Canada, where the climatic conditions are ideal for cultivation, as well as from the Netherlands, known for their agricultural technology.

Wheat is primarily imported from the USA, Canada, and Australia, as these countries produce large quantities of high-quality wheat. Coffee is sourced from leading cultivation countries such as Brazil, Colombia, and Vietnam, known for their high-quality beans.

Market share in the fast-food industry: approximately 10% (2024)

Number of branches worldwide: over 40,000 (2024)

Brand value: approximately 46 billion USD (2024, Interbrand)

McDonald's Corporation has a significant competitive advantage that is composed of several factors. Firstly, the company has an enormous global presence with over 40,000 branches worldwide, ensuring strong market penetration and accessibility.

Secondly, McDonald's benefits from a high brand value, which according to Interbrand was approximately 46 billion USD in 2024. This strong brand identity attracts customers and enables the company to stand out from competitors.

Additionally, McDonald's has strengthened its competitive position through continuous innovations in the field of digital ordering and delivery services, as well as adjustments in the menu offerings to cater to local tastes. These strategic measures help increase customer loyalty and tap into new market segments.

Overall, due to its size, brand strength, and ability to innovate, McDonald's remains a dominant player in the fast-food industry.

Institutional investor share: approx. 67% (2025, estimated) Insider purchases/sales: No significant insider transactions in the last year (2025, estimated)

The institutional investor share in McDonald's Corporation typically stands at about two-thirds, indicating the trust of large investment funds and institutional investors in the stability and growth potential of the company.

In 2025, there were no significant insider transactions that could suggest a change in management's confidence in the company's future development. This indicates that the management does not expect significant changes in the company's value that would be signaled by insider purchases or sales.

Market share of McDonald's: 10% (estimated, 2025)

Top competitors and their market shares:

1. Starbucks Corporation: 8%
2. Yum! Brands (including KFC, Taco Bell, Pizza Hut): 7%
3. Restaurant Brands International (including Burger King, Tim Hortons): 6%
4. Subway: 5%
5. Domino's Pizza: 4%
6. Chipotle Mexican Grill: 3%
7. Wendy's: 3%
8. Dunkin' Brands: 2%
9. Papa John's: 2%
10. Panera Bread: 1%

McDonald's moat:

McDonald's has a significant moat, characterized by several factors. Firstly, the brand is globally recognized and enjoys a high level of customer loyalty. Secondly, McDonald's benefits from an efficient supply chain and economies of scale that allow it to reduce costs and offer competitive prices. Thirdly, the company has a strong real estate strategy that enables it to secure strategically advantageous locations.

Compared to its competitors, McDonald's has one of the strongest moats in the fast-food industry. While Starbucks also has a strong brand and customer loyalty, it focuses on a different market segment. Although Yum! Brands and Restaurant Brands International have a wide variety of brands, they do not achieve the same global presence and efficiency as McDonald's.

Overall, McDonald's remains a leader due to its brand strength, global presence, and operational efficiency, although some competitors also hold strong positions in specific segments.

Revenue Growth: 10% (2024) Profit Growth: 8% (2024) Market Share Fast-Food Sector: 15% (2024)

McDonald's Corporation recorded a revenue growth of 10% in 2024, attributed to the successful introduction of new products and expansion into emerging markets. Profit growth was at 8%, driven by efficiency improvements and cost-cutting measures.

The company holds a 15% market share in the global fast-food sector, highlighting its strong market position. McDonald's continues to invest in digital ordering and delivery platforms to meet changing consumer preferences.

In the long term, McDonald's could benefit from increasing urbanization and rising demand for quick and convenient food options. The continuous adaptation to consumer preferences and technological innovations strengthens the company's competitiveness.

Dividend yield: 2.3% (2025, estimated)
Dividend growth: 7% annually (average over the last 5 years)

McDonald's Corporation regularly pays a dividend and is known for its reliability in distribution. The dividend yield is currently estimated at 2.3% for the year 2025. The company has recorded an average dividend growth of about 7% per year in recent years.

McDonald's has a long tradition of dividend payments and is often referred to as a "dividend aristocrat" because it has continuously increased its dividend for decades. This indicates a high level of reliability and financial stability, allowing the company to distribute dividends to its shareholders even in economically challenging times.