Revenue distribution by sectors:

• Industrial safety products: approx. 50%
• Fire and rescue services: approx. 30%
• Construction and infrastructure: approx. 20%

TOP 3 markets and their percentage shares:

• USA: approx. 40%
• Europe: approx. 30%
• Asia-Pacific: approx. 20%

MSA Safety Incorporated generates the majority of its revenue from the manufacturing and sale of safety products used in various industries. The largest market is the USA, followed by Europe and the Asia-Pacific region. These markets benefit from the increasing demand for safety solutions and regulatory requirements that promote the use of safety equipment.

Production Sites of MSA Safety Incorporated:

MSA Safety Incorporated produces its products at several locations worldwide. The key production sites include:

• Cranberry Township, Pennsylvania, USA: Headquarters and significant production facility.
• Johannesburg, South Africa: Production site for the African market.
• Berlin, Germany: European production and development center.
• Suzhou, China: Production site for the Asian market.

These globally distributed production sites enable MSA Safety to efficiently respond to demand in different regions and optimize supply chains. The company places great emphasis on quality and innovation, which is reflected in the strategic placement of its production sites.

Revenue Growth: 8.2% (2024) Profit Growth: 10.5% (2024)

MSA Safety Incorporated pursues a growth strategy focusing on innovation and expansion into new markets. The company heavily invests in research and development to expand its product range in the safety solutions sector. This includes particularly the development of new technologies for personal protective equipment and security monitoring systems.

Another key focus is on geographical expansion, especially in emerging markets where the demand for safety solutions is increasing. MSA Safety also aims for strategic acquisitions to strengthen its market presence and leverage synergies.

Additionally, the company is embracing digital transformation to achieve efficiency gains and enhance customer solutions. This involves the implementation of IoT technologies and data-driven services that provide added value to customers and foster long-term customer relationships.

Main raw materials: Rubber, plastics, metals (steel, aluminum), electronic components

Countries of origin:

• Rubber: Malaysia, Thailand
• Plastics: China, Germany
• Metals: Canada, Australia
• Electronic components: Taiwan, South Korea

MSA Safety Incorporated is a company specializing in the production of safety products. This includes respiratory protection equipment, protective helmets, and other personal protective equipment. The production of these products requires a variety of raw materials and components.

Rubber and plastics are essential components for the production of respirators and helmets. These materials are often imported from countries known for their production, such as Malaysia and China. Metals like steel and aluminum are needed for the structural components of the equipment and are often sourced from countries with strong mining industries like Canada and Australia.

Electronic components used in advanced safety devices are mainly sourced from technologically advanced countries like Taiwan and South Korea. These countries are known for their sophisticated electronics industry and provide high-quality components that meet the demanding standards of MSA Safety.

Market Share: Estimated at 20% in the personal protective equipment sector (2025)
Research & Development: 5% of revenue (2024)
Brand Awareness: High, especially in North America and Europe

MSA Safety Incorporated has a significant competitive advantage that is composed of several factors. The company is a leader in the personal protective equipment sector and has made a name for itself through its innovation and high investments in research and development. With 5% of revenue being invested in R&D, MSA remains at the forefront of technological advancements in the industry.

The strong brand awareness, especially in established markets like North America and Europe, also contributes to their advantage. This awareness enables MSA to pursue a premium pricing strategy and secure customer loyalty.

Additionally, the company benefits from a wide range of products and a global distribution network, which allows it to flexibly respond to market changes and seize new market opportunities.

Institutional Investor Share: 73% (estimated for 2025)

Insider Purchases: No significant purchases in the last 12 months

Insider Sales: Minor sales, mainly for portfolio diversification

The institutional investor share in MSA Safety Incorporated is approximately 73%, indicating a high level of confidence from institutional investors in the company's stability and growth potential.

There have been no significant insider purchases in the last 12 months, which could suggest that the current management and insiders view the company as fairly valued. Insider sales have been minor and appear to be more strategic in nature, aimed at diversifying the insiders' personal portfolios rather than indicating a lack of confidence in the company's development.

These data suggest that both institutional and insider investors have a certain level of confidence in MSA Safety's long-term strategy and market position.

Market share of MSA Safety Incorporated: Estimated around 10% (2025)

Main competitors and their market shares:

1. Honeywell International Inc. - around 25%
2. 3M Company - around 20%
3. Drägerwerk AG - around 15%
4. MSA Safety Incorporated - around 10%
5. Ansell Limited - around 8%
6. RAE Systems (part of Honeywell) - around 5%
7. Bullard - around 4%
8. Scott Safety (part of 3M) - around 3%

Moat of MSA Safety Incorporated:

MSA Safety Incorporated has a moderate moat, mainly characterized by specialized product lines and a strong brand reputation in the safety equipment sector. The company is known for its innovative products, especially in the areas of respiratory protection devices and protective helmets. This specialization allows MSA to establish itself in specific niche markets.

In comparison, companies like Honeywell and 3M have a broader moat supported by their extensive product range, global presence, and significant investments in research and development. These companies benefit from economies of scale and a diversified customer base, giving them a significant competitive advantage.

Drägerwerk AG also has a strong moat, particularly in Europe, due to its long-standing experience and technological expertise in the medical and safety equipment sector.

Overall, MSA Safety Incorporated has a solid but not dominant moat compared to its larger competitors. The competition often has the advantage of a broader product offering and a stronger global market presence.

Revenue Growth: 8.5% (2024) Profit Growth: 10.2% (2024) Market Share in the Security Industry: 12% (2024)

MSA Safety Incorporated achieved solid revenue growth of 8.5% in 2024, driven by strong demand for security products and solutions. The company also achieved a profit growth of 10.2%, indicating efficiency improvements and cost reduction measures.

MSA Safety has increased its market share in the security industry to 12%, reflecting successful market expansion and product innovations. Continued investment in research and development, as well as the introduction of new products, could further support growth potential.

Overall, MSA Safety demonstrates strong financial performance and market position, indicating a positive investment opportunity, especially for investors interested in long-term growth.

Dividend yield: 1.4% (2024)
Dividend growth: 5% (average over the last 5 years)

MSA Safety Incorporated regularly pays a dividend to its shareholders. The dividend yield was approximately 1.4% in 2024, which can be considered moderate compared to other companies in the industry.

Over the past five years, the company has experienced an average dividend growth of 5%. This indicates a reliable payout, as MSA Safety aims to provide shareholders with continuously growing dividends. The company's financial stability and consistent growth support this dividend policy.