Industry Turnover:

• Pest control: approx. 85%
• Hygiene and disinfection services: approx. 10%
• Other services: approx. 5%

TOP 3 Markets:

• USA: approx. 75%
• Canada: approx. 10%
• Australia: approx. 5%

Rollins, Inc. generates the majority of its turnover from the pest control industry, which accounts for about 85% of the total turnover. This is the company's core area, where it has a strong market presence.

The USA is the largest market for Rollins, Inc., followed by Canada and Australia. These markets significantly contribute to the turnover and are crucial for the company's growth. The diversification into hygiene and disinfection services demonstrates the company's efforts to expand its service portfolio and respond to current market needs.

Production Sites: Mainly in the USA

Rollins, Inc. is a leading company in the field of pest control and offers services instead of producing physical products. The services are mainly provided in the USA, where the company also has its headquarters. However, Rollins also operates branches and offers services in several international markets, including Canada, Australia, and parts of Europe.

Since Rollins does not operate large production facilities for physical products, the company focuses on providing services through a network of branches and franchisees.

Revenue Growth: Estimated 10-12% (2025 based on historical trends)
Profit Growth: Estimated 8-10% (2025 based on historical trends)

Rollins, Inc. pursues a growth strategy that heavily relies on acquisitions and organic growth. In the past, the company has regularly acquired smaller companies in the pest control sector to expand its market presence and leverage synergies.

Another focus is on geographical expansion, especially in international markets where Rollins sees potential to expand its services. This includes both expanding existing locations and entering new markets.

In addition, Rollins is investing in technological innovations to achieve efficiency improvements and enhance customer service. This involves the use of digital platforms for customer interaction and optimizing operational processes.

Main raw materials: Pesticides, chemicals, equipment

Main importing countries: USA, China, Germany

Rollins, Inc. is a leading company in the field of pest control and mainly sources its raw materials and materials from the USA, China, and Germany. The main raw materials include pesticides and chemicals necessary for pest control, as well as specialized equipment.

The USA is a significant supplier due to proximity and high standards in chemical production. China provides cost-effective chemicals and equipment, while Germany is known for high-quality and innovative products. This diversification of supply chains helps Rollins, Inc. optimize costs while ensuring the quality of its services.

Market share: 20% (estimated, 2025)
EBITDA margin: 23% (2024)
Customer satisfaction: 4.5 out of 5 stars (2024)

Rollins, Inc. has a significant competitive advantage in the pest control industry. The company benefits from a strong brand image and a broad geographical presence, allowing it to maintain an estimated market share of about 20%.

The EBITDA margin of 23% shows that Rollins operates efficiently and is able to generate solid profits. This profitability is an indicator of effective cost control and the ability to offer services at a premium price.

In addition, high customer satisfaction, measured at a rating of 4.5 out of 5 stars, helps strengthen customer loyalty and promote word-of-mouth advertising. These are crucial factors that give Rollins a sustainable competitive advantage.

Institutional Investor Share: 75% (estimated for 2025)
Insider Buys/Sells: No significant changes in the last year

The institutional investor share in Rollins, Inc. is estimated to be around 75%. This demonstrates a strong confidence of institutional investors in the long-term stability and growth potential of the company.

Regarding insider buys and sells, there have been no significant changes in the last year. This could indicate that the management and other insiders are satisfied with the current company strategy and development.

Market share of Rollins, Inc.: approx. 20% (2025, estimated)

Main competitors and their market shares:

1. Terminix Global Holdings, Inc.: approx. 18%
2. Rentokil Initial plc: approx. 15%
3. Ecolab Inc.: approx. 12%
4. Anticimex: approx. 10%
5. Massey Services, Inc.: approx. 8%
6. Arrow Exterminators: approx. 7%
7. ServiceMaster Global Holdings, Inc.: approx. 5%
8. Truly Nolen of America, Inc.: approx. 3%
9. Orkin Canada (part of Rollins): Market share in Canada, not listed separately
10. Local and regional providers: Remaining market share

Moat of Rollins, Inc.:

Rollins, Inc. has a significant moat, which consists of several factors. Firstly, the company has strong brand recognition, especially through its subsidiary Orkin, which is globally known. Secondly, Rollins benefits from an extensive network and broad geographical presence, enabling efficient scaling and market expansion.

Compared to competitors, Rollins has the advantage of an established customer base and long-standing customer relationships, leading to recurring revenues. Investments in technology and innovation, such as digital platforms for customer engagement and management, also strengthen the moat.

However, other companies like Rentokil and Ecolab also have strong moats, especially due to their specialized services and global networks. Rentokil has strengthened its market position through strategic acquisitions, while Ecolab scores points through its diversification into various segments of the hygiene and cleaning industry.

Overall, Rollins has a solid moat, but it is challenged by the aggressive expansion strategies and innovations of competitors. The ability to continuously adapt and innovate will be crucial to defending the moat in the long term.

Revenue Growth: 10.5% (2024) Profit Growth: 9.8% (2024) Market Share: Leading in the field of pest control in North America

Rollins, Inc. recorded a revenue growth of 10.5% in 2024, attributed to strong demand for pest control services and effective expansion into new markets. The company has further strengthened its market leadership in North America and benefits from a stable business model with recurring revenue.

The profit development also shows a positive trend with a growth of 9.8%, indicating efficient cost controls and operational improvements. Rollins has also invested in innovative technologies to optimize its services and increase customer satisfaction.

Overall, Rollins, Inc.'s financial performance points to a solid foundation for future growth. The strong market position and continuous investments in technology and expansion make the stock a potentially attractive investment, especially for investors interested in stable and growth-oriented companies.

Dividend yield: 1.2% (estimated for 2025)
Dividend continuity: Paid continuously for over 20 years

Rollins, Inc. is known for its reliable dividend policy. The company has been paying dividends continuously for over two decades, indicating a stable financial foundation and a sustainable business model.

The estimated dividend yield of 1.2% in 2025 reflects a moderate payout in line with the industry. Rollins has a conservative payout ratio, indicating that the company is able to pay dividends even in economically challenging times.