Banking and Financial Services: approx. 70%
Insurance Services: approx. 20%
Asset Management: approx. 10%

TOP 3 Markets:

1. USA: approx. 85%
2. Canada: approx. 8%
3. Europe: approx. 7%

Truist Financial Corporation generates the majority of its revenue from the banking and financial services sector, which is typical for large financial institutions. Insurance services and asset management also contribute significantly to revenue, with these areas often seen as growth segments.

Truist's main market is the USA, which is to be expected due to the company's history and geographical focus. Canada and Europe are also important markets, but they have significantly smaller shares of total revenue compared to the domestic market.

Location of main activities: USA

Truist Financial Corporation is a financial services company and does not produce physical products. The company offers banking services, insurance, asset management, and other financial services. The main activities and services are provided in the USA, with a focus on providing financial solutions for individual and business customers.

Strategic Focus: Digitalization and Customer Experience

Mergers and Acquisitions: Targeted acquisitions in the fintech sector

Sustainability: Investments in ESG initiatives

Truist Financial Corporation is strongly focusing on digitalizing its services to enhance and streamline the customer experience. This includes advancing its mobile and online banking platforms to meet changing customer needs.

Additionally, Truist is pursuing a strategy of targeted acquisitions, especially in the fintech sector, to expand its technological capabilities and offer innovative financial solutions. These acquisitions are intended to help penetrate new markets and enhance existing services.

Another key focus is on sustainability and ESG initiatives. Truist is investing in projects that promote ecological and social responsibility to ensure long-term sustainable growth and meet the requirements of investors and regulatory authorities.

Main imported raw materials/materials: Not relevant

Countries of origin: Not relevant

Truist Financial Corporation is a financial services company and not a production or manufacturing firm. Therefore, the company does not import physical raw materials or materials. Instead, Truist focuses on services such as banking, insurance, and asset management.

For companies in the financial sector, information about imported raw materials is usually not relevant, as their business activities are based on financial transactions and services.

Market share in the banking sector: 4.5% (estimated 2025)
Return on equity (ROE): 9.8% (2024)
Cost-to-income ratio: 58% (2024)

Truist Financial Corporation has a moderate competitive advantage in the banking sector. The market share of about 4.5% indicates that the company has a significant presence, but does not belong to the largest players. The return on equity of 9.8% is solid and suggests efficient capital utilization, which is in the mid-range compared to other banks.

The cost-to-income ratio of 58% is competitive and shows that Truist operates efficiently by controlling its costs in relation to income. This is an important indicator of operational efficiency and can be considered an advantage over less efficient competitors.

Overall, Truist benefits from a strong regional presence and a diversified product range, leading to a stable, albeit not outstanding, competitive advantage.

Institutional investor share: approx. 70% (estimated 2025)
Insider purchases/sales: No significant transactions in the last quarter (2025)

The institutional investor share in Truist Financial Corporation is around 70%. This demonstrates the confidence of large institutional investors in the stability and growth potential of the company.

Insider purchases or sales have not been significant in the last quarter, indicating that management does not expect significant changes in the company's value or that there is no internal information suggesting impending major developments.

These stable ownership ratios can be seen as a positive signal for long-term stability and confidence in corporate governance.

Market share of Truist Financial Corporation: Estimate 3% (2025)

Top competitors and their market shares:

1. JPMorgan Chase & Co.: 11%
2. Bank of America: 9%
3. Wells Fargo & Co.: 8%
4. Citigroup Inc.: 7%
5. U.S. Bancorp: 4%
6. Truist Financial Corporation: 3%
7. PNC Financial Services: 3%
8. Capital One Financial Corp.: 2%
9. Goldman Sachs Group, Inc.: 2%
10. Morgan Stanley: 2%

Truist Financial Corporation has a moderate market share compared to the largest banks in the USA. The 3% market share indicates that Truist plays a significant, but not dominant role in the banking sector.

Truist Financial's moat mainly consists of its strong regional presence in the Southeastern USA, a diversified product range, and the successful merger of BB&T and SunTrust, which led to Truist. This merger has created synergies that give Truist a certain competitive advantage.

However, larger banks like JPMorgan Chase and Bank of America have stronger moats supported by their global reach, extensive resources, technological innovations, and a broader customer base. These factors enable them to operate more efficiently and make larger investments in technology and customer service.

Overall, Truist Financial has a solid but limited moat compared to its larger competitors, who possess a stronger competitive advantage due to their size and global presence.

Revenue growth: 3.5% (2024) Profit growth: 4.2% (2024) Return on equity: 9.8% (2024) Credit portfolio quality: Stable, with a decrease in non-performing loans by 0.5% (2024)

Truist Financial Corporation recorded a moderate revenue growth of 3.5% in 2024, indicating stable demand for its financial services. The profit growth of 4.2% shows that the company is operating efficiently and managing its costs well.

The return on equity of 9.8% is a sign that Truist Financial is able to generate a solid profit from its equity, which is attractive to investors. Additionally, the quality of the credit portfolio has improved, reducing the risk of loan defaults and increasing the company's stability.

Overall, the financial performance of Truist Financial Corporation suggests a solid foundation that could be advantageous for long-term investments. However, investors should also consider external factors such as economic conditions and regulatory changes before making an investment decision.

Dividend yield: 4.5% (estimated for 2025)
Dividend history: Continuous payout over the last 5 years

Truist Financial Corporation has been paying a consistent dividend in recent years, indicating a reliable dividend policy. The estimated dividend yield of 4.5% in 2025 shows that the company continues to offer its shareholders an attractive return.

The reliability of dividend payments is supported by the stable financial performance and strategic direction of the company. Truist Financial has proven in the past that it is able to pay dividends even in economically challenging times, strengthening investor confidence.