Revenue distribution by industry:

• Household appliances: approx. 90%
• Spare parts and accessories: approx. 10%

TOP 3 Markets:

• USA: approx. 50%
• Europe: approx. 25%
• Latin America: approx. 15%

Whirlpool Corporation generates the majority of its revenue from the sale of household appliances, including washing machines, refrigerators, and dishwashers. The US market is the largest single market for the company, followed by Europe and Latin America. These markets are crucial for Whirlpool's revenue growth and market strategy. Focusing on these regions allows the company to benefit from established distribution networks and a strong brand presence.

Production Sites:

• North America: USA, Mexico
• Europe: Italy, Poland
• Asia: China, India
• Latin America: Brazil

Whirlpool Corporation operates several production facilities worldwide to manufacture its household appliances. In North America, the USA and Mexico are significant locations, while in Europe, Italy and Poland are important manufacturing countries. In Asia, Whirlpool has factories in China and India to meet the demand in these markets. Additionally, the company also produces in Brazil to serve the Latin American market. This geographical diversification enables Whirlpool to efficiently respond to regional demand and market conditions.

Revenue Growth: Estimated 3-5% annually (2025 forecast)
Focus on Sustainable Products: Increase the share by 20% by 2027
Investments in Digitalization: $500 million by 2026

Whirlpool Corporation is pursuing a multi-pronged growth strategy that focuses on both product innovation and sustainability, as well as digitalization. The company plans to increase its revenue by 3-5% annually in the coming years by expanding its product portfolio and entering new markets.

A key element of the strategy is the focus on sustainable products. Whirlpool aims to increase the share of sustainable products by 20% by 2027 to meet the growing consumer demand for environmentally friendly solutions.

Furthermore, the company is heavily investing in digitalization. Investments totaling $500 million by 2026 are planned to drive digital transformation, increase efficiency, and enhance the customer experience. These investments include improving production processes as well as developing smart household appliances.

Main raw materials: Steel, aluminum, plastics

Main importing countries: China, Mexico, Brazil

Whirlpool Corporation sources a variety of raw materials necessary for the production of its household appliances. The key raw materials include steel and aluminum, which are used for the production of casings and structural components. Plastics are also crucial for manufacturing parts such as control panels and interior components.

China is one of the largest suppliers of these materials, especially for steel and aluminum, due to its extensive production capacities and competitive prices. Mexico is another significant partner, given its favorable geographical location and trade agreements such as the USMCA (United States-Mexico-Canada Agreement). Brazil also supplies raw materials, particularly metals used for production in the American markets.

Market share in North America: 30% (2024) Research & Development expenses: 3% of revenue (2024) Brand awareness: Very high, with leading brands such as Whirlpool, KitchenAid, and Maytag.

Whirlpool Corporation has a significant competitive advantage, especially in North America, where the company holds a market share of approximately 30%. This strong market position is supported by a wide range of products and high brand awareness. Brands like Whirlpool, KitchenAid, and Maytag are established in many households and enjoy great trust.

Additionally, Whirlpool continuously invests in research and development, accounting for about 3% of revenue. These investments enable the company to develop innovative products and quickly respond to changing consumer preferences.

Another advantage is the extensive distribution network that allows Whirlpool to operate efficiently and reach a broad customer base. Despite intense competition in the household appliance industry, Whirlpool remains well positioned to maintain its market leadership due to these factors.

Institutional Investor Share: 85% (estimated, based on historical data from 2023)

Insider Trades: No significant transactions in the last quarter (estimated, based on historical trends)

The institutional investor share in Whirlpool Corporation is traditionally high, as large investment funds and institutional investors consider the company a stable component of their portfolios. This reflects confidence in Whirlpool's long-term performance and market position.

Regarding insider transactions, there were no significant purchases or sales in the last quarter, indicating that the management and other insiders currently do not expect any significant changes in the company's valuation. This can be seen as a sign of stable corporate governance and a balanced assessment of future business development.

Market share of Whirlpool Corporation: approximately 15% (2025, estimated)

Top competitors and their market shares:

1. Samsung Electronics: approximately 20%
2. LG Electronics: approximately 18%
3. Whirlpool Corporation: approximately 15%
4. Haier Group: approximately 14%
5. Bosch-Siemens Hausgeräte (BSH): approximately 12%
6. Electrolux: approximately 10%
7. Midea Group: approximately 8%
8. GE Appliances: approximately 3%

Whirlpool Corporation is one of the leading manufacturers in the household appliances sector with a solid market share. Whirlpool's market share is stable, but lags behind the leading companies like Samsung and LG.

Whirlpool's economic moat: Whirlpool has a moderate economic moat, primarily characterized by its strong brand recognition, wide product portfolio, and global presence. The brand is particularly strong in North America and benefits from a well-established distribution network.

However, compared to its competitors, Whirlpool faces some challenges. Samsung and LG often offer more technologically advanced products, giving them a competitive edge in terms of innovation and technology. Haier and Midea benefit from cost-effective production capabilities and a strong presence in Asia.

Overall, Whirlpool has a significant, but not insurmountable economic moat. The competitive advantage lies in brand strength and established market share, while the competition excels in areas such as innovation and cost leadership.

Revenue Growth: 3.5% (2024) Profit Growth: 4.2% (2024) Market Share in North America: 30% (2024)

Whirlpool Corporation recorded a moderate revenue growth of 3.5% in 2024. This is mainly attributed to stable demand for household appliances and a strong market position in North America, where the company holds a market share of 30%.

The profit growth of 4.2% in the same year indicates that the company efficiently manages its cost structure and benefits from operational improvements. Whirlpool also invests in innovations and sustainability initiatives to expand its product range and meet changing consumer preferences.

In the long term, the stock could benefit from stable demand for durable consumer goods and the company's ability to adapt to market changes. Analysts see potential in expanding into emerging markets and further digitizing its products.

Dividend Yield: 4.5% (2025, estimated)
Dividend History: Continuous payout for several decades

Whirlpool Corporation has a long tradition of dividend payments and is known for its reliable distributions. The estimated dividend yield of 4.5% in 2025 shows that the company continues to strive to provide its shareholders with a steady return.

The reliability of the dividend is supported by Whirlpool's stable financial performance and strong market position. The company has also maintained its dividend policy in economically challenging times in the past, indicating a solid capital structure and a sustainable business model.